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HANDBOOK OF
CORPORATE COMMUNICATION
AND PUBLIC RELATIONS
A comprehensive addition to existing literature, the Handbook of Corporate Communication and
Public Relations provides an excellent overview of corporate communication, clearly positioning
the field’s most current debates. Synthesizing both multidisciplinary and interdisciplinary
approaches, it offers readers the in-depth analysis required to truly understand corporate communication,
corporate strategy and corporate affairs as well as the relevant public relations
issues. Written by academics based in Europe, Asia and North America, the text is well illustrated
with contemporary case studies, drawing out the most pertinent best practice outcomes
and theoretically based applications.
Its four parts cover national communication; international communication; image, identity
and reputation management; and the future for corporate communication theory and practice.
With a refreshing new approach to this subject, the authors challenge reductionist views of
corporate communication, providing persuasive evidence for the idea that without an organizational
communication strategy, there is no corporate strategy.
The Handbook of Corporate Communication and Public Relations is an essential one-stop reference
for all academics, practitioners and students seeking to understand organizational
communication management and strategic public relations.
Sandra M. Oliver is a corporate communication academic at Thames Valley University,
London, where she founded and also directs the MSc Corporate Communication Programme.
A consultant research practitioner and former industrial PR, she is founding Editor-in-Chief of
Corporate Communication: An International Journal and has written extensively, including Public
Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies
(1997).
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors