Handbook of Corporate Communication and Public ... - Blogs Unpad
Handbook of Corporate Communication and Public ... - Blogs Unpad Handbook of Corporate Communication and Public ... - Blogs Unpad
Preface In its 250th anniversary year, the Royal Society of Arts continues its mission to encourage arts, manufactures and commerce. During the next six years, the RSA will focus on five key challenges framed within a new Manifesto: to encourage enterprise, move towards a zero waste society, foster resilient communities, develop a capable population, and advance global citizenship. These themes are going to tax the best hearts and minds in boardrooms worldwide, as well as the communication and public relations profession itself, demanding a higher degree of specialist knowledge and skill than ever before. The publication of this book offers a powerful contribution to the range of projects we have implemented to support the Manifesto, including Visions of a Capable Society, Intellectual Property, Shared Mental Modes, Sustainable Design and Global Citizenship. Principles, techniques and strategies come together in this book from lead international researchers, academics and practitioners to help us and the international business community to meet its obligations with the help of the authors’ proven expertise and wise counsel. Sir Paul Judge Chairman, The Royal Society for the Encouragement of Arts, Manufacture and Commerce (RSA)
Acknowledgements The General Editor is indebted to the following: Rachel Crookes and Francesca Poynter at Routledge; Anna Leatham, Giuliana Taborelli, Mireille Jones, Jenny Johns, Khalda Ahmed and Kay Ahluwalia for their skilled IT support throughout numerous drafts; and those friends, colleagues and organizations who have willingly participated in putting together this scholarly contribution to the corporate communication and PR discipline. The Editor and the publishers are grateful for permission to reproduce copyright material and while every effort has been made to ensure that all owners of copyright material have been notified, apologies are offered to any copyright holders whose rights may have unwittingly been infringed. Should such an instance be identified, we would appreciate receiving relevant information. We will undertake to rectify errors or omissions in future editions of this book.
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Acknowledgements<br />
The General Editor is indebted to the following: Rachel Crookes <strong>and</strong> Francesca Poynter at<br />
Routledge; Anna Leatham, Giuliana Taborelli, Mireille Jones, Jenny Johns, Khalda Ahmed <strong>and</strong><br />
Kay Ahluwalia for their skilled IT support throughout numerous drafts; <strong>and</strong> those friends, colleagues<br />
<strong>and</strong> organizations who have willingly participated in putting together this scholarly<br />
contribution to the corporate communication <strong>and</strong> PR discipline.<br />
The Editor <strong>and</strong> the publishers are grateful for permission to reproduce copyright material<br />
<strong>and</strong> while every effort has been made to ensure that all owners <strong>of</strong> copyright material have been<br />
notified, apologies are <strong>of</strong>fered to any copyright holders whose rights may have unwittingly<br />
been infringed. Should such an instance be identified, we would appreciate receiving relevant<br />
information. We will undertake to rectify errors or omissions in future editions <strong>of</strong> this book.
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