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Table 9.2 Seoul 1988
PR practices
Description
1 Production of informational The OCOG produced various publications for use at PR exhibits and for
materials
distribution to national and international publics. Overseas information
materials were distributed through either PR exhibits operated at major
events, overseas delegations or individual mailing.
2 Periodicals Three regular periodicals were published (quarterly, weekly and monthly).
During the Games an official daily newspaper was distributed to the
Olympic family and tourists.
3 Non-periodic publications Informational folders and booklets were published in many language editions,
carrying stories about Korean culture as well as information on Games,
cultural programmes and Olympic Games tickets. Small information items
such as posters, stickers, badges, etc., were also produced, as well as a
pictorial publication titled ‘Games of the XXIVth Olympiad’.
4 Audiovisual material Five documentaries were produced, along with seven videos and multiple
slides. The films and videos that followed until the opening of the Games
also included information on tourism and accommodation, cultural events
and venue facilities.
5 Information centre A year before the opening of the Seoul Games, a public information desk
was established at Kimpo International Airport. The desk served more than
600 people on an average-day basis, both Koreans and foreigners. A few
days before the opening of the Games, 23 information centres started
operating at the entrance of each Olympic venue.
6 Information and educational Several sessions were organized regularly in cities and provinces on the
public relations
progress of planning and preparations, as well as the effects of the Games
for Seoul and Korea. Sessions were held in 14 cities. Other activities were
the distribution of Olympic educational materials, speeches by leading
figures, a 24-hour telephone audio text service and the distribution of
information in neighbourhood meetings.
7 Public relations on special A significant opportunity for public relations was the organization of events
occasions
linked to the Games. The concept of countdown days to the opening of the
Games was also widely used for PR goals. Three large-scale events were
organized 500 days, 365 days and 100 days to the opening of the
Seoul Games. The inauguration ceremony of the olympic stadium
was also such an event.
8 Use of overseas PR Among the tasks taken over by the international PR agency was the
monitoring agencyof the trend of public opinion in many areas and the
arrangement of press interviews during major events. The agency also
published a quarterly full-colour newsletter, prepared major speech texts for
senior officials, provided counselling in media issues and prepared
documents, articles and scripts in English for publications and videos issued
by the Seoul OCOG.
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors