Handbook of Corporate Communication and Public ... - Blogs Unpad

More documents

Recommendations

Info

Tables 2.1 Strategic objectives 5.1 Which are the topics most important and relevant to PR research today 5.2 Which subjects from the old study should still be included in the new set of research priorities 5.3 Which topics from the new list do you consider to be most important 7.1 Categories of press reports 9.1 Los Angeles 1984 9.2 Seoul 1988 9.3 Barcelona 1992 9.4 Atlanta 1996 9.5 Sydney 2000 12.1 Advertising industry turnover and growth 12.2 Advertising expenditure by product category, 2001 12.3 Advertising expenditure by medium, 1997 12.4 Factors influencing the new name 12.5 Names with potentially negative connotations 12.6 Which is your most used marketing medium 12.7 What kinds of events would you consider sponsoring or hosting 12.8 What events have you sponsored in the past three years 12.9 How did you build an association or link between the sponsored event and your brand/company 12.10 How did you integrate the event sponsorship into your marketing mix or campaign 12.11 What difficulties have you experienced in reaching the objectives 12.12 Does event sponsorship offer you an advantage in the following factors compared to traditional advertising 12.13 What is your future strategy for event sponsorship 12.14 What role does event sponsorship play in your integrated marketing mix 12.15 Comments on the future development of event marketing in China 12.16 Advertisement by branded product information © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
13.1 Corporate communication functions 13.2 Meeting the press: some guidelines 15.1 Top 25 US web properties by parent company 15.2 Top 10 UK web properties 17.1 The best corporate reputations in the United States 17.2 Primary industry 17.3 Revenue 17.4 Corporate reputation 18.1 Operational functions of banks 18.2 Differences between routine emergencies and disasters 18.3 International terrorism incidents, 1968–79 18.4 Nine steps to managing BCP performance 18.5 Communication channels 20.1 Responses of senior-level, US PR and corporate communication professionals to the question: ‘Do you agree the events of September 11, 2001, changed how your company communicates’ 20.2 Responses of senior-level, US PR and corporate communication professionals to the question: ‘Do you agree the events of September 11, 2001, have had any impact on your organization’s public relations and communications function’ 20.3 Comparing mean scores between responses from October 2001 and March 2002 20.4 Responses of senior-level, US PR and corporate communication professionals to additional questions in March 2002 25.1 Functionality offered by language 25.2 Functionality analysis 26.1 The world’s largest PR firms 26.2 Industry sector: healthcare 2001 revenues 26.3 Industry sector: technology 2001 revenues 27.1 Ethics by profession 27.2 Business ethics courses © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
Page 2 and 3: HANDBOOK OF CORPORATE COMMUNICATION
Page 4 and 5: First published 2004 by Routledge 1
Page 6 and 7: PART II: CORPORATE COMMUNICATION AT
Page 8 and 9: Figures 2.1 Strategic employee comm
Page 12 and 13: Contributors Anthony Clive Allen is
Page 14 and 15: David Pickton lectures and research
Page 16 and 17: organization as a whole beyond that
Page 18 and 19: Preface In its 250th anniversary ye
Page 20 and 21: PART I CORPORATE COMMUNICATION AT N
Page 22 and 23: enlightenment regarding cross-cultu
Page 24 and 25: participants had a sense of outcome
Page 26 and 27: 5 Working to define clear and measu
Page 28 and 29: game’ according to the men’s ru
Page 30 and 31: that assist the leader in perceivin
Page 32 and 33: interaction patterns are slow to ev
Page 34 and 35: and physical ability. As the concep
Page 36 and 37: organizations: have academics and t
Page 38 and 39: CHAPTER 2 A best-practice approach
Page 40 and 41: implications and effects. Many mana
Page 42 and 43: 4 Effective media/forums: Effective
Page 44 and 45: The three-phase action plan contain
Page 46 and 47: Where are the company’s employee
Page 48 and 49: Once senior management has establis
Page 50 and 51: employee improvement efforts, at th
Page 52 and 53: CHAPTER 3 Knowledge management for
Page 54 and 55: take this further and distinguish b
Page 56 and 57: • The identification of the conce
Page 58 and 59: structured). The lack of formal org
Page 60 and 61:
as they occur in and affect organiz
Page 62 and 63:
kinds in organizations, data wareho
Page 64 and 65:
tools, techniques, methods and prin
Page 66 and 67:
the wider tasks of disseminating kn
Page 68 and 69:
to achieve. Rich networks of contac
Page 70 and 71:
management of these resources. Ther
Page 72 and 73:
CHAPTER 4 Corporate and government
Page 74 and 75:
the collective and the planned towa
Page 76 and 77:
individual business executive cause
Page 78 and 79:
due to ‘handicaps in status’. D
Page 80 and 81:
definition of the national interest
Page 82 and 83:
This was the case with the Major go
Page 84 and 85:
Public silence, private analysis an
Page 86 and 87:
The tension between these perspecti
Page 88 and 89:
Principles and Practice, London: Th
Page 90 and 91:
have resulted in shifts in normativ
Page 92 and 93:
out of which twenty-three replies w
Page 94 and 95:
Argument over how public relations
Page 96 and 97:
ather than rank in order of perceiv
Page 98 and 99:
programmes. This is possible only i
Page 100 and 101:
A practitioner claims that research
Page 102 and 103:
elations. The term that seems to be
Page 104 and 105:
have in place some form of auditing
Page 106 and 107:
2 Wheeler, T., D. Moss and J. White
Page 108 and 109:
CHAPTER 6 Communication similaritie
Page 110 and 111:
of mass communications, journalism
Page 112 and 113:
2000). Stakeholders with a large st
Page 114 and 115:
But over time, both entrepreneurial
Page 116 and 117:
with a small and important number o
Page 118 and 119:
similarities of quoted (listed) or
Page 120 and 121:
expressed, especially in the United
Page 122 and 123:
Chairman CorpCom Committee Finance
Page 124 and 125:
their time on communication. Argent
Page 126 and 127:
question, debate the judiciary func
Page 128 and 129:
CHAPTER 7 Strategic challenges for
Page 130 and 131:
implementation which implies three
Page 132 and 133:
one major objective to aim at whils
Page 134 and 135:
The nurse The administrator The the
Page 136 and 137:
Patients and service users Non-care
Page 138 and 139:
whom a communication breakdown may
Page 140 and 141:
hospital as advocated by the profes
Page 142 and 143:
A changing local government environ
Page 144 and 145:
Act local Despite the original misg
Page 146 and 147:
Summary Both studies indicate the c
Page 148 and 149:
CHAPTER 8 Communication audits: bui
Page 150 and 151:
ship of key issues and relating com
Page 152 and 153:
• What are the key business probl
Page 154 and 155:
available the results will be, and
Page 156 and 157:
should also be publicized. In this
Page 158 and 159:
• give regular feedback on perfor
Page 160 and 161:
REFERENCES Cialdini, R. (2001) Infl
Page 162 and 163:
CHAPTER 9 The Olympic Games: a fram
Page 164 and 165:
well-structured department format,
Page 166 and 167:
Table 9.2 Seoul 1988 PR practices D
Page 168 and 169:
Table 9.4 Atlanta 1996 PR practices
Page 170 and 171:
according to the specific Australia
Page 172 and 173:
etween venue operations and the pho
Page 174 and 175:
Howard, S. (1998) Corporate Image M
Page 176 and 177:
Meaning of the corporate brand Corp
Page 178 and 179:
in today’s fast paced global comp
Page 180 and 181:
managers and employees to keep up w
Page 182 and 183:
in innovative products of a consist
Page 184 and 185:
CHAPTER 11 Differing corporate comm
Page 186 and 187:
would like to achieve. From the mom
Page 188 and 189:
Most businesses have the potential
Page 190 and 191:
clear majority of the respondents b
Page 192 and 193:
Sales and business development team
Page 194 and 195:
national differences, and they may
Page 196 and 197:
imitate and copy others rather than
Page 198 and 199:
and systems are altered. Communicat
Page 200 and 201:
from business leaders to the people
Page 202 and 203:
there were 78,339 firms involved in
Page 204 and 205:
Table 12.1 Advertising industry tur
Page 206 and 207:
loses the phonetic link with the or
Page 208 and 209:
of the issues discussed here will h
Page 210 and 211:
wants and attitudes, something that
Page 212 and 213:
Table 12.10 How did you integrate t
Page 214 and 215:
Table 12.14 What role does event sp
Page 216 and 217:
NOTE 1 The Chinese names of interna
Page 218 and 219:
linguistics; management and marketi
Page 220 and 221:
your company is in. This brings us
Page 222 and 223:
- securities - insider information;
Page 224 and 225:
Only 8.8 per cent use a vendor for
Page 226 and 227:
Building a corporate communication
Page 228 and 229:
America some seventy years ago, onl
Page 230 and 231:
and interpreting information. Liste
Page 232 and 233:
• Electronic means: email, broadc
Page 234 and 235:
People on their own and in organize
Page 236 and 237:
LANs (local area networks) function
Page 238 and 239:
Qualities of organizations and peop
Page 240 and 241:
Technology and the environment The
Page 242 and 243:
and external relationships. The act
Page 244 and 245:
CHAPTER 14 Assessing integrated cor
Page 246 and 247:
ment of working relationships with
Page 248 and 249:
Barriers to integrated corporate co
Page 250 and 251:
addressed in each dimension and bet
Page 252 and 253:
example, the different strategies a
Page 254 and 255:
Integration of communication target
Page 256 and 257:
Dimensions of integration Very stro
Page 258 and 259:
is an assessment tool. The resultin
Page 260 and 261:
CHAPTER 15 New technology and the c
Page 262 and 263:
However, there are also strong argu
Page 264 and 265:
smaller groups of people, i.e. from
Page 266 and 267:
dominated by a handful of huge comp
Page 268 and 269:
Figure 15.2 The changing face of Co
Page 270 and 271:
PART III MANAGING IMAGE, IDENTITY A
Page 272 and 273:
modes of delivery - it supports amo
Page 274 and 275:
Conversely, and of equal importance
Page 276 and 277:
open up new competitions in what we
Page 278 and 279:
May, with 24 hours non-stop music b
Page 280 and 281:
Kanter, R. M. (1989) When Giants Le
Page 282 and 283:
Table 17.1 The best corporate reput
Page 284 and 285:
Mandelson, Henry McLeish, and Slobo
Page 286 and 287:
Schultz, 1999). The second reason i
Page 288 and 289:
Table 17.3 Revenue (%) Less than $1
Page 290 and 291:
While there is little doubt that go
Page 292 and 293:
McCarthy, E. J. and Perrault, W. D.
Page 294 and 295:
Table 18.1 Operational functions of
Page 296 and 297:
Table 18.2 Differences between rout
Page 298 and 299:
Due to the wide range of circumstan
Page 300 and 301:
Legislative/regulatory (UK) Environ
Page 302 and 303:
The Turnbull Report encompasses iss
Page 304 and 305:
Data recovery Technology recovery B
Page 306 and 307:
as electrical supplies, voice and d
Page 308 and 309:
direction the media would take so t
Page 310 and 311:
on top of the building. Meridian we
Page 312 and 313:
the system/building failure was dow
Page 314 and 315:
Scotiabank’s incident response In
Page 316 and 317:
Scenario: phases 1 and 2 Info sourc
Page 318 and 319:
As vice president, Rex Engstrand, d
Page 320 and 321:
Luftman, J. N. (2003) Managing Info
Page 322 and 323:
Issues Issues management is part of
Page 324 and 325:
Agency Agency Agency Agency Transpa
Page 326 and 327:
tent. Such lack of website maintena
Page 328 and 329:
inging people in to work from home
Page 330 and 331:
e) deployed. In addition, the conse
Page 332 and 333:
Figure 19.5 Tesco has statements ab
Page 334 and 335:
organization is something that has
Page 336 and 337:
Mojo Wire, 11 is the website which
Page 338 and 339:
Someone got your copyright: you got
Page 340 and 341:
prevent a mass of comment in dozens
Page 342 and 343:
NOTES 1 Grunig, J. E. (1982), ‘Th
Page 344 and 345:
lifetimes. 2 A study by CBS News an
Page 346 and 347:
• Do you agree the events of Sept
Page 348 and 349:
Table 20.1 Responses of senior-leve
Page 350 and 351:
important and more significant assi
Page 352 and 353:
Table 20.3 Comparing mean scores be
Page 354 and 355:
11th because stockholders and emplo
Page 356 and 357:
email conversational interviews wit
Page 358 and 359:
CHAPTER 21 Public relations and dem
Page 360 and 361:
about public policy options. This t
Page 362 and 363:
international flux and transformati
Page 364 and 365:
etween organizations and publics. A
Page 366 and 367:
elations. Some of these took their
Page 368 and 369:
By the late 1950s and early 1960s m
Page 370 and 371:
PART IV THE FUTURE IS NOW
Page 372 and 373:
developed in this chapter as an aid
Page 374 and 375:
composition can be judged by visual
Page 376 and 377:
Figure 22.1 Toyota Source: Permissi
Page 378 and 379:
Response The represented participan
Page 380 and 381:
(11) Is the linearity (position of
Page 382 and 383:
(3) What is the integration of diff
Page 384 and 385:
Response The text is concerned with
Page 386 and 387:
CHAPTER 23 Methodological issues fo
Page 388 and 389:
The whole management endeavour is t
Page 390 and 391:
awareness of what is involved in in
Page 392 and 393:
• In making sense of the world, u
Page 394 and 395:
CHAPTER 24 Communication for creati
Page 396 and 397:
simultaneously de-emphasizes the va
Page 398 and 399:
y what the organization values and
Page 400 and 401:
Opportunities for providing a varie
Page 402 and 403:
integrated organization is recogniz
Page 404 and 405:
Activities 1 Select three establish
Page 406 and 407:
Shepherd, M., Briggs, R., Reinig, B
Page 408 and 409:
demand for cultural insight (Coulma
Page 410 and 411:
The evolution of the knowledge econ
Page 412 and 413:
their products. In testimony before
Page 414 and 415:
language policies. With rare except
Page 416 and 417:
Individuals possess unique personal
Page 418 and 419:
Abrams (1983) goes on to describe l
Page 420 and 421:
dominant language emerges within hi
Page 422 and 423:
degree to which the language afford
Page 424 and 425:
Table 25.1 Functionality offered by
Page 426 and 427:
Dhir, K. S. and Savage, T. (2002)
Page 428 and 429:
Reeves, N. and Wright, C. (1996) Li
Page 430 and 431:
growth of public relations. There i
Page 432 and 433:
economic downturn, the global corpo
Page 434 and 435:
definition, demanded that it be bro
Page 436 and 437:
Technology Anyone practising public
Page 438 and 439:
nurses and pharmacists, and include
Page 440 and 441:
1-way mandate from HQ 24% Local uni
Page 442 and 443:
accounting procedures being used an
Page 444 and 445:
of the tragedy of Enron, that 90 pe
Page 446 and 447:
expose the student to some thought
Page 448 and 449:
and the understanding that ‘trust
Page 450 and 451:
CHAPTER 28 The new frontier for pub
Page 452 and 453:
necessary (Grunig et al., 1995). Fo
Page 454 and 455:
culture-bound perspectives and assu
Page 456 and 457:
audiences; in addition to communica
Page 458 and 459:
All respondents agreed that knowled
Page 460 and 461:
company needing more foot soldiers
Page 462 and 463:
(1995) Multicultural Public Relatio
show all

Handbook of Corporate Communication and Public ... - Blogs Unpad

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?