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2 Wheeler, T., D. Moss and J. White, ‘A draft report
for the public relations education trust: the
strategic options for public relations research in
the United Kingdom’, October 1990.
3 This paper was the largest and most comprehensive
study ever undertaken on public relations
education in America, and was presented
at the National Communication Association’s
1998 Summer Conference on Public Relations
Education.
4 A brief summary of each topic is available online
from the Institute for Public Relations’ website:
http://www.instituteforpr.com/projects.html.
Wright, Donald K. (1998) Corporate Communications
Policy Concerning the Internet: A Survey
of the Nation’s Senior-Level Corporate Public
Relations Officers, Gainsville, FL: Institute for
Public Relations Research and Education. Pavlik,
John V. (1997) Management Policy Issues on the
Internet: The Public Relations Perspective, Gainsville,
FL: Institute for Public Relations Research
and Education. Pavlik, J. V. and David M.
Dozier (1996) Managing the Information
Superhighway: A Report on the Issues Facing
Communication Professionals, Gainsville, FL:
Institute for Public Relations Research and
Education.
5 Volume 30 (1996), issue 10–11 of the European
Journal of Marketing investigates the various ways
which marketing communications is employed in
politics.
6 Volume 31 (1997), issue 5 of European Journal of
Marketing explores corporate identity, what it
means, what it entails and how it is managed.
7 The PRSA’s website (http://www.prsa.org/) provides
an online version of its research Public
Relations Education for the 21st Century: A Port of
Entry. The Report of the Commission on Public
Relations Education, October 1999.
8 The SPRA (http://www.sverigesinformationsforening.se/)
has details on its report Return on
Communications.
REFERENCES
Berth, Kirsten and Sjöberg, Göran (1997) Quality in
Public Relations, Copenhagen: IQPR.
Botan, Carl H. and Hazelton, Vincent Jr. (eds) (1989)
Public Relations Theory, Hillsdale, NJ: Lawrence
Erlbaum Associates.
Broom, Glen M. and Dozier, David M. (1990) Using
Research in Public Relations: Applications to
Programme Management, NJ: Prentice-Hall.
Grunig, J. E. and Hunt, T. (1984) Managing Public
Relations, Hillsdale, NJ: Lawrence Erlbaum Associates.
Grunig, J. (ed.) (1992) Excellence in Communications and
Public Relations Management, Hillsdale, NJ: LEA.
Heath, R. L. and Vasquez, G. (2001) Handbook of
Public Relations, Thousand Oaks, CA: Sage.
IPRA Gold Paper No. 3 (1979) A Report on Public
Relations Research, London.
IPRA Gold Paper No. 4 (1982) A Model for Public Relations
Education for Professional Practice,
London.IPRA Gold Paper No. 12 (1997) The
Evolution of Public Relations Education and the
Influence of Globalisation: Survey of Eight Countries,
London.
L’Etang, Jacquie and Pieczka, Magda (eds) (1996)
Critical Perspectives in Public Relations, London:
International Thompson Business Press.
MacManus, T. and Moss, D. (1997) Public Relations
Research: An International Perspective, London:
ITBP.
McQuail, Dennis (1994) Mass Communications Theory:
An Introduction, London: Sage.
Moloney, K., Noble, P. and Ephram, K. (1999)
Working Papers in Public Relations Research 3,
‘Where Are They Now’ The Source Book of a
Research Project into Six Cohorts of Graduates from
BA (Hons) Public Relations, School of Media Arts
and Communications, Bournemouth University.
Moss, D., Verĉiĉ, D. and Warnaby, G. (eds) (2000)
Perspectives on Public Relations Research, London;
Routledge.
Pavlik, J. (1987) Public Relations: What Research Tells
Us, Newbury Park, CA: Sage.
Roberts, Patrick (2000) Reputation Gets Legal:
Reputation, Risk and Law Reform and the Challenge
to Public Relations Practitioners, seminar session at
the IPR National Conference, London.
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors