Handbook of Corporate Communication and Public ... - Blogs Unpad

Tables
2.1 Strategic objectives
5.1 Which are the topics most important and relevant to PR research today
5.2 Which subjects from the old study should still be included in the new set
of research priorities
5.3 Which topics from the new list do you consider to be most important
7.1 Categories of press reports
9.1 Los Angeles 1984
9.2 Seoul 1988
9.3 Barcelona 1992
9.4 Atlanta 1996
9.5 Sydney 2000
12.1 Advertising industry turnover and growth
12.2 Advertising expenditure by product category, 2001
12.3 Advertising expenditure by medium, 1997
12.4 Factors influencing the new name
12.5 Names with potentially negative connotations
12.6 Which is your most used marketing medium
12.7 What kinds of events would you consider sponsoring or hosting
12.8 What events have you sponsored in the past three years
12.9 How did you build an association or link between the sponsored event
and your brand/company
12.10 How did you integrate the event sponsorship into your marketing mix
or campaign
12.11 What difficulties have you experienced in reaching the objectives
12.12 Does event sponsorship offer you an advantage in the following factors
compared to traditional advertising
12.13 What is your future strategy for event sponsorship
12.14 What role does event sponsorship play in your integrated marketing mix
12.15 Comments on the future development of event marketing in China
12.16 Advertisement by branded product information
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors