ICT Team Leader, Stig Fugl Lund, The Trade Council - CFIR

Get F’IT: Internationalization of Danish Finance IT Companies
ICT Team Leader, Stig Fugl Lund, The Trade Council

Who are we – how can we help
Counseling
Political Global
Commercial
network
Access
knowledge

Our mission
The Trade Council contributes to
value, growth and knowledge in
Denmark through Global
Counselling and Partnerships

High value – 67 %
Effective
knowledge sharing
DKK 30 billion in
increased export
1.050 Jobs
Extensive outreach –
7.500 customers in 2015
High employee satisfaction

4 business Areas
Global Growth
Global Public
Affairs
Innovation
Invest in
Denmark
• Help companies
– not least
SMEs – to start
up and grow on
export markets
• Help companies
understand and
deal with risk,
corruption,
public/private
stakeholders,
and CSR on
export markets
• Help companies
get from idea to
product drawing
upon capital
and expertise
from world
leading
innovative
clusters
• Attract foreign
companies to
leading Danish
clusters
5

GLOBAL PRESENCE
THE MINISTRY OF FOREIGN AFFAIRS
Embassies (76)
Multilateral representations (7)
Representation offices (5)
Consulate General (8)
Trade offices w visa department (8)
Other trade offices (5)
Innovation centres (4)

250 advisors,
including 120 sector specialists
At 60+ markets
7

TC employees
250
200
150
100
50
Locally employed
staff
Posted staff
Staff in
Copenhagen
0
8

Services
Free of
charge
services
Chargeable
services
SME
funding

Services
Individual
counselling
Hotline
Technical
export advice
Website
Globalize
Referral to local
counselling

Services
Global growth
Market and
customer
analyses
Partner
search
Joint export
promotion
campaigns
Recruitment
Incubator
Outsourcing
!
Global public
affairs
Risk
handling
Stakeholder
management
Trade policy
Intelligence
monitoring
Commercial
diplomacy
CSR
Base of
pyramid

Services
Joint export
promotion
campaigns
Innovation
camps
Innovation
packages
Export
preparation
Export start
Export start
growth
Vitus
Vitus growth

Strong sector competencies
Furniture, design,
fashion and textiles
Construction and
architecture
Food, agriculture
Health
Energy and
environment
ICT

Global ICT Team
• Posted or locally employed ICT sector experts:
• Belgium – Bruxelles Singapore - Singapore
• China – Guangzhou Spain - Madrid
• Canada – Toronto Sweden - Stockholm
• Croatia – Zagreb Turkey - Istanbul
• Germany – Munich United Kingdom - London
• Hungary – Budapest USA – New York
• India – New Delhi USA – Silicon Valley
• Israel – Tel Aviv
• Japan – Tokyo
• Netherlands – Haag
• Norway – Oslo
• Poland – Warzaw
• Romania - Bucharest

Case: Prolog Development Center A/S
• “PDC is a world leading provider of planning and scheduling
solutions for the aviation business. Our solutions are based on
knowledge based and rule driven technologies that integrated with
our clients’ existing IT solutions provide high quality decision
support.”

Case: Prolog Development Center A/S
• “PDC supports corporations worldwide and we have great impact in
the planning business
• 20% of the world’s air traffic have their airport slot times coordinated
by coordinators using PDC SCORE
• More than 40 international air carriers and 280 airports use PDC
solutions to operate efficiently
• 153 airlines are online self-coordinating using OCS”

Case: Prolog Development Center A/S
• PDC has used/uses the following services from the Trade Council:
• Free of charge services (tender documents from Singapore, initial contacts to
market, identify wage systems, info regarding setting up organization in UK…)
• Export start packages (market analyses, partner and customer search…)
• VITUS programme (penetration of the aviation market in North America)
• Key Account Agreement with the Trade Council
• “We found the work not only to be flawless and top-professionel but also with a personal
engagement from the consulate that made us even more confident in our approach! We expected
a professional staff to help us, and got so much more - we will certainly give the consulate in
Toronto our highest recommendation for any other Danish company. Please feel free to contact
for further info.” (Statement from PDC after Trade Council execution of their VITUS program).

We are also ready to help you!
• The hourly counselling rate is 925 DKK
• Individuel counselling less than one hour is free of charge
• Please contact: Stig Fugl Lund, Team Leader, ICT: 33 92 16 66
Hotline: +45 33 92 05 00
eksportrådet.dk
18

eksportrådet.dk