defining - Profile Magazine

Free corporate lifestyle publication july l august 2008
defining
Amber
what you didn’t know about the ‘girl most likely’
John Morrall
the biggest motivator
EXClUSIVE: annIE hEwItt
body of evidence
raChaEl and KIM
friends, family and fortune
tony long
build it and they will come
WIN
a winter trip
to Brisbane
Corporate liFestyle, business, loCal proFile stories, Fashion and liFe adviCe

profile z x contents
40
16
12 18
contents
each issue
Changing the world... one spine at a time.
Members of the
Chiropractors'
Association of Australia
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12
16
18
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profile:news
we talk to tony long about his next venture, ‘adventura’
profile:cover
what you didn’t know about
amber werchon
profile:inspire
reality tv star john morrall tells us why he is now the
biggest motivator
profile:briefcase
we talk with two of the coast’s most successful women
about how they stand out from the crowd
profile:workplace
we go behind the scenes with authors and soon to be
television personalities, rachael and kim and find out the
truth about their friends, family and fortune
profile:future
who is the coast’s next big thing? we think that could very
well be jarrod bleijie, the all round ‘nice guy’
profile:menu
we visit one of the best lunch spots in town to do business,
montego’s on the bay
profile:view
local promotions and marketing manager, dee johnson
gives us her views on the coast
profile:artist
local artist mel brigg’s first local exhibition
profile:life
we chat to local bodybuilder annie hewitt amid the
queensland release of her new dvd fitness program
26 profile rsvp
see who has been out and about on the coast and what
networking events you need to be at
28 profile:on the table
cook up a sumptuous morrocan feast to impress your
dinner guests and get time to enjoy it!
30 profile:pour
matching food and wines is all about contrasting flavours
36 profile:unwind
explore brisbane this winter at oaks charlotte towers
l Modern, gentle, safe techniques
l Care for expectant mothers & babies
l Optimise sport, academic & work performance
l Thorough examinations & computerised spinal scans
l Regular progress assessments
l HICAPS & Veterans’ affairs
CHIROPRACTIC
Dr Bronwyn McNamara
Dr Kate Bickley
Chiropractors
193 Maroochydore Rd, Maroochydore Qld 4558 www.wellnessforlife.com.au 5443 8888
4 profilemagazine profilemag.com.au

Building and designing for the future
1978 PTY LTD
30
BUILDING QUEENSLAND
1978 - 2008
YEARS
5 DISPLAY HOMES CURRENTLY FOR YOUR VIEWING:
z Caboolture, Cnr Branch & Morrow Street 5495 4105
z Peregian Springs, 82 Sandhurst Crescent 5448 3022
z Lake Kawana, 1 Cutter Street 5493 4700 & 5493 4800
z Gympie, 57 Bushlands Drive 5482 5155
z Sippy Downs, 6 Creekside Drive 5445 6522
z MUDJIMBA HEAD OFFICE 679 David Low Way 5448 9900
2008
OVERALL BUSINESS OF THE YEAR
P J BURNS BUILDER PTY LTD
www.pjburns.com
‘The Best Value for Money Builder in Queensland’
© Copyright 2008 P.J. Burns Builder Pty Ltd
Reproduction in whole or part is forbidden. The contents of this Brochure do not form part of any contract.
Proudly licensed under the Queensland Building Services Authority Act 1991 Licence No: 1042321

profile z x publisher’s note
publisher/
managing editor Genine Howard
creative director Anita Grehan
journalists Alli Grant
Megan Genrich-Illmer
Jo Jones
Angela Bueti
photography Anastasia Kariofyllidis
Michelle Hill
contributors Brendon Crabtree, Kaitlyn Akers
Tony Sowden, Natalie Bedford,
Wade Blackford, Dr Mark McGovern,
Dr Robyn McIntryre, Dr Simone Ricketts,
Dr Bronwyn McNamara, Iris Windsor,
Jodie Thompson, Vivienne Somers,
Mike Sebel, Peter Timbs,
Sammy Power, Marco Cirillo
email info@profilemag.com.au
www.profilemag.com.au
call 0409 555 955
drop in Aqua Vista
64 Sixth Avenue
Maroochydore, QLD
post PO Box 5012
Maroochydore Business Centre
QLD 4558
distribution Free copies are street delivered to high
traffic areas such as high-end cafes,
fashion boutiques, hairdressers and
professional offices, bi-monthly.
subscriptions www.profilemag.com.au/distribution
subscribe to
profile magazine!
If you know an inspirational woman (or man!)
why not give them a surprise gift subscription
to profile magazine. Whether they live interstate
or here on the Sunshine Coast, profile
magazine is the perfect gift for the person who
has everything. Just $35 + GST for 6 issues
($70 + GST for 12 issues).
Contact info@profilemag.com.au for details
Special thanks to our launch sponsors: Tanunda Cellars, Laguna Bay
Brewery, Lanson Champagne and Faye Rolph Models. Thanks also
to my wonderful team for their tireless work and especially to my
launch clients who have believed in the product from the outset.
risky business
Someone once told me that to ensure a successful life, it is essential to take a major risk every six months.
Whether jumping out of a perfectly safe aeroplane, moving overseas to chase that Spanish lover with the
adorable eyes or opening your own business, to be successful, one must always step outside of one’s comfort
zone and take risks.
That it essentially what profile magazine is all about. We celebrate those brave souls who have the courage
to pursue their dreams and create successful businesses and careers whilst calling the Sunshine Coast home.
These are people that we aspire to be and want to know, even if the green-eyed monster lurks in the deep
recesses of our minds.
Take our talented, successful and down right all round ‘likeable’ cover girl, Amber Werchon. With a loving
fiancé supporting her all the way, Amber is one lucky 25 year old - if you can call it ‘luck’. Make sure you read
this engrossing story about how this young lady has forged her way to the top of the real estate tree but not for
success and money, but before more important things in life - family.
If you can gain anything from our publication, hopefully it is a glimmer of inspiration and belief that you too
can create that dream career doing what you love AND leave some time for the important things in life. Don’t
let the skeptics lull you into fear with the statistics of how many businesses fail each year - as the saying goes,
‘you’ve got to be in it to win it’.
genine
I hope you enjoy my ‘risky business’.
Genine Howard
publisher/managing editor
editorial@profilemag.com.au
On our cover: Amber Werchon
Photographed by Anastasia Karifyllidis
and make up by Trish Falzon
Amber wears her own dress and jewellery
Shot on location at Faye Rolph Models agency
Free corporate lifestyle publication july l august 2008
defining
Amber
what you didn’t know about the ‘girl most likely’
John Morrall
the biggest motivator
EXClUSIVE: annIE hEwItt
body of evidence
raChaEl and KIM
friends, family and fortune
tony long
build it and they will come
Corporate liFestyle, business, loCal proFile stories, Fashion and liFe adviCe
profile magazine is a free publication (subscriptions available) published six times a year by Coast Profile Magazine Pty Ltd. All rights are reserved and the contents are copyright and may not be reproduced without the written consent of The Publisher, Coast
Profile Magazine Pty Ltd (“The Publisher”), their related companies and officers hereby disclaim, to the full extent permitted by law, all liability, damages, costs and expenses whatsoever arising from or in connection with copy information or other material in this
magazine, any negligence of The Publisher, or any person’s actions in reliance thereon. Any dispute or complaint regarding placed advertisements must be made within seven days of publication. Inclusion of any copy must not be taken as any endorsement by
The Publisher. Views expressed by contributors are personal views and they are not necessarily endorsed by The Publisher.
6 profilemagazine profilemag.com.au
WIN
a winter trip
to Brisbane

At Suncorp we believe
business to business
should be person to person.
When you bank with Suncorp, you have access to Relationship Managers who take time to
understand your business. Not just when they meet you for the fi rst time, but as an ongoing
commitment to your goals.
If that sounds like the kind of partnership that can help your business succeed, talk to Suncorp
Business Banking today.
Kaitlyn Akers
Deposit & Payments Manager - Sunshine Coast
Ph: (07) 5413 8623
E: kaitlyn.akers@suncorp.com.au
Suncorp-Metway Ltd ABN 66 010 831 722. 13656 26/05/08 A
july l august 08 profilemagazine 7

profile z x notes
office pinboard
The profile office pinboard is full of
fantastic local events this month that
will inspire the senses, and local news to
keep you up to date.
MC Property 2008 Kick-Start program
MC Property is calling on all young entrepreneurs and start-up
businesses to apply for their new 2008 Kick-Start program,
launched in June, to help foster business development and
enterprise in the region. The program will provide financial
assistance to small and emerging businesses in setting up their
business premises at the company’s centrally located Sugar
Road development in Maroochydore.
Letters to the Editor
Send to editorial@profilemag.com.au
The Producers
Friday 18 to Sunday 20 July
The Events Centre, Caloundra
Bialystock and Bloom! Those
names should strike terror and
hysteria in anyone familiar with Mel
Brooks’ classic cult comedy film.
Now as a big Broadway musical,
The Producers once again sets the
standard for modern, outrageous,
in-your-face humour.
www.etixdirect.com.au or
www.jallyproductions.com
The best published letter in our next issue will receive
Annie Hewitt’s ‘Block Training’ total body training system
which includes DVD, fit ball, Block Training Bible and
101 Tips on CDRom.
Hyatt Regency ‘The Spa’
Hyatt Regency Coolum has announced a three million
dollar refurbishment to ‘The Spa’ in 2008. To maintain
Hyatt Regency Coolum’s status as one of Australia’s
leading resort destinations, The Spa will undergo a major
renovation, starting from the entrance and flowing through
to the change rooms, the renovations will include everything
from new furnishings to the latest in beauty treatment
equipment. Refurbishments are scheduled to be completed
early August. Book me in!
Aitken Legal: expanding team
Lisa and the team at Aitken Legal welcome local Maleny resident,
Chris Campbell to their team this month. Before joining Aitken
Legal, Chris was the Managing Partner of long-established
Queensland firm, Quinlan Miller and Treston where he headed up
their workplace relations practice. Chris has acted for a diverse
range of clients in a range of industrial proceedings before the
Federal Court, the Industrial Relations Commission Queensland
and the Queensland Anti-Discrimination Commission and regularly
presents professional seminars for the legal profession.
Brisbane Festival 2008
Friday 18 July to Sunday 3 August
Various locations
The Brisbane Festival’s 2008 programme revisits some of the
most popular elements from 2006. The Origin Across Brisbane
programme of community events will take in ten Brisbane suburbs
across the three weekends of the festival. With more than 900
performances over 17 days, Brisbane Festival 2008 which is also
supported by the Queensland Government is the most extensive
programme to date.
For details contact www.brisbanefestival.com.au
Tastes of the Sunshine Coast
Saturday 5 to Sunday 13 July
July is a month for indulgence! Head to the Tastes of the Sunshine
Coast (various locations) to indulge in the region’s fantastic food
and wine, be entertained by the likes of Jimmy Barnes, Carlotta
and celebrity chefs, and meet our very own ‘4 Ingredients’ authors
and soon-to-be television personalities at Wine and Dine with the
Stars gala charity dinner.
For more details on events and tickets, head to
www.tastesofthecoast.com.au
8 profilemagazine profilemag.com.au

office romance
he says
We have all heard the saying, ‘there are plenty of fish in the sea’, well this is
the first reason not to date people from work - there are plenty of others to
choose from. Go to a bar, join a club, mingle with other friends, get a life, just
don’t make work your life and that is exactly what will happen the second that
you start dating a colleague.
What is the first thing you will have in common? Work. What will you talk
about on your first date? Work. What will you talk about on your second date?
Work.
Sure you might find some things you have in common outside
of what you do for a living but ultimately your common thread
will be the fact that you both have the same boss. Really people,
think outside the office and get a life outside your cubicle.
It is not just yourself you have to think about when you get the
hots for the new girl in sales. Your behaviour around the other
people you work with will also change, for the worst. No matter
how much you think your flirting will go unnoticed, people will see you turning
into a lovesick puppy a mile away. The second that you go to lunch more than
twice in one week with a single colleague of the opposite sex, then you are
trying to get in their pants, and everyone knows it.
Think of the repercussions at work too. Dating a colleague can be career
suicide. The boss has employed you to do a job and the second you start
sending the skirt in marketing cute emails of a cat stuck in a drain pipe with
some stupid quote, you aren’t doing your job and you can kiss chance of
promotion, or gaining any respect from your workmates, goodbye.
This leads me to my final point - the break up. Trust me your life won’t be
worth living when you break up with a workmate. You may as well just resign
there and then. She will cry wolf about what a bastard you are and will tell
everyone who will listen, including clients how you ruined her life. Hell has no
fury like a women scorned!
Best to keep your private life just that - private. Trust me I know. z x
Pete
she says
I’m all for a bit of office lovin’. Why not? All the wowsers who think love on the
job is a dirty word should top themselves now. What does it matter where you
find it, as long as you do. It’s a proven fact that a large percentage of people
meet their partners at work. After all, we spend most of our waking hours at
work.
And the good thing about office affairs is people get to see you as you are
- the good days and the bad. What other choices do you have? You either
meet through other friends, which smashes up your whole
group if it turns sour, or dressed up with your party face
on, head to a nightclub or bar with your very thick beer
goggles on. And let’s not even start on the internet.
I love the slow boil of a work romance, the longing looks
over the steaming kettle, boardroom table or water cooler,
the brushing of fingers at the photocopier before the full
blown antics in the stationary cupboard or fire escape
stairs (no cameras).
Let’s face it, for the majority of people, work is pretty dull. Some of the jobs
I’ve had the only thing that made me turn up was that there was someone to
flirt with there. As long as you’re both single, who’s getting hurt?
Certainly not the business, the boss should be thrilled! I mean if you are mad
keen on someone at work, you’re not going to be taking any sickies are you?
Plus you might even iron the back of your shirt as well as the front. Shoes
have never been polished so brightly, make up is perfect, and peals of mating
ritual laughter fill the office.
How can you frown on work love when the whole office will bloom with the
smells of Brut 33 and Impulse? Everyone’s popping breath mints and Tic Tacs
and those enforced ‘team meets’ and work drinks become fun again.
So in summary, bright, shiny, happy staff all turning up and smelling nice:
what’s not to love! As for slow service due to fast food shop love - think about
it, if they’re doing it to each other they’re not doing it to your apple pie. z x
july l august 08 profilemagazine 9
Sammy
profile z x he says she says
What happens when things turn romantic in the office? Hot 91.1 FM’s radio personalities,
Peter Timbs and Sammy Power don’t agree about much, and this hot topic is no different.
“As long as you’re
both single, who’s
getting hurt?”

profile z x news
build it and they
words alli grant z x photography michelle hill
Alli Grant talks exclusively with local Coast
developer, Tony Long to hear all the latest
on his next venture, Adventura.
Tony Long is the undisputed ‘king of quotable quotes’. I don’t
know how he manages to remember them all, but you can rely
on Tony to pull out a pearler at the most opportune moment.
They punctuate his conversations, his business dealings and his
life. So it was no surprise that within minutes of chatting to Tony, he
managed to drop in a “build it and they will come” reference.
Tony is, of course, referring to his latest project, Adventura
Waterpark and Resort, earmarked for construction in Caloundra
opposite the Sunshine Coast Turf Club. The project, which has been
ten years in the planning, is backed by Tony and business partners
James Stewart, Damian Brown, Doug Lomas and Troy Morrow.
The conglomerate has worked tirelessly; researching the feasibility,
purchasing the site, designing supporting infrastructure and
preparing the application for Council. “The end result will be a world
class waterpark facility that will attract tourists, create jobs for locals
and draw much needed funds into the economy, something we and
the community will be very proud of.”
“ This above all, to thine own
self be true. ”
Despite recent sensationalised media coverage, Tony will not be
drawn into discussion about Village Road Show’s announcement that
they too plan to develop a waterpark on the Aussie World site. “We
are completely confident in our application, no matter what Village
Road Show throws at us.” He said, “I have faith in Mayor Abbot
and the Sunshine Coast Regional Council. I have confidence in our
management team and I believe the community will back the local
guys over a big multinational,” he notes.
As they say, ‘it’s not the size of the dog in the fight but the fight in
the dog’ (one cliché to me), and I’m sure Tony and his team will give
this battle their all. But for now, it’s business as usual.
“Ultimately, we are all passionate about seeing Adventura come to
fruition,” Tony assures. “So it’s business as usual until someone tells
us otherwise.”
It’s no surprise that Tony lives life by the next quote he throws my
way, “This above all, to thine own self be true.” He most definitely is
true to himself and passionate about the Sunshine Coast.
Born in Brisbane, Tony has lived on the Sunshine Coast his entire life
and has devoted his life to the strategic development of the region.
Tony Long in front of Lake Kawana, one of his proudest achievements
10 profilemagazine profilemag.com.au

will come
After 22 years working in numerous roles with Caloundra Shire Council,
culminating in the role of town planner, Tony went on to fulfil a myriad of
planning roles, tackle a pile of developments, launch a few businesses and
stick his fingers in many many different pies. Variety is definitely the spice
of life for Tony Long!
While he modestly refuses to take credit for many of the projects he has
been involved in, he will concede that he has contributed substantially to
the local community. By my count, Tony has planned a city (Caloundra), a
private hospital (at Kawana), an island community (as architect behind the
Kawana master plan) and numerous apartment blocks.
As a member of the Sunshine Coast Turf Club’s steering committee, he
was instrumental in its development and launch. Tony is also chairman
of Stockland Park (formerly Quad Park), driving a visionary approach
to the management and development of what will become the premier
regional sporting, leisure and recreational precinct in Australia. He has
had a hand in numerous local tourist attractions including a go-kart track
and the region’s first waterslide at Currimundi, and has planned and built
several estates and subdivisions, a retirement village, a kindergarten and
a restaurant (Montego’s On The Bay). Wow!
Most recently, Tony joined with Damian Brown to build a successful
marketing and property services consultancy called PlaceMakers. Whilst
building all of this (and more), Tony was also planning a little something on
the side, a family. He describes his adoring wife Jan as “magnificent for
always supporting me” and is very close to his three children.
If anyone has the nous to pull off a world class tourist attraction, it’s Tony
Long. Quite frankly, after all that Tony has contributed to the Sunshine
Coast, he has earned the right to build this waterpark and see it succeed.
So what has been the key to Tony’s success? “Honesty, integrity and self
belief,” he reflects. “You simply cannot fear failure. “When fear knocked on
the door, I opened the door and there was no one there,” he adds, another
poignant cliché.
It’s apt that I finish on a quote, one that sums up the life of this great man
and I turn to Robert Byrne for assistance. “The purpose of life is a life of
purpose.” And what a life it has been, Mr Long! z x
adventura: the facts
z x Adventura Waterpark will be located on a 74 hectare site on
Caloundra Road, opposite the Sunshine Coast Turf Club
z x It will be supported by quality vehicle access and 1000 coach
and car parks
z x Stage one will feature 20 family cabins with plans to expand
z x 450,000 visits are expected in the first year of operation
z x A strong economic spin off is expected
z x Visit www.adventura.com.au for further information
Money Matters
Ord Minnett Buderim
Have you ever wondered how
you could get the benefit of
having a professionally managed
share account without having to
be invested in a managed fund?
Well the answer is a Separately
Managed Account or SMA for
short.
SMA’s are suitable for a wide
variety of investors from people
looking to enter the market
for the very first
time with a small
amount of funds
(say $50,000 plus)
right through to
seasoned investors
who would like all
of the paperwork and admin
taken care of.
One of the key features of an
SMA is that all of the investments
in the portfolio are managed
by professionals who will make
all of the buying and selling
decisions for you. In this regard
it is similar to a managed fund
however there are a few other
key beneficial differences.
The main advantage of an SMA
over a typical managed fund
is that an investor owns the
individual shares within the SMA
unlike a managed fund where
you own a unit in a trust.
At any time you can see exactly
what shares you own, what
price you paid for them as well
as generate reports showing
their performance.
The transparency and beneficial
ownership structure of an SMA
also gives rise to tax advantages
over a managed fund.
This is mainly due to the fact
that investors will have their own
cost base for their shares which
means you won’t inherit existing
07 5430 4444
84 Burnett Street
Buderim Qld 4556
ords.com.au
Call Ord Minnett
Buderim
5430 4444
capital gains tax liabilities built up
in the a trust.
Another potential tax benefit
which arises from beneficial
ownership is that investors can
generally transfer in or out of an
SMA without triggering a CGT
event.
One of the features I really like
about an SMA though is the ability
to dollar cost average into the
account. That is,
periodically add
extra funds into
the investment
to average your
cost in over a
long period of
time. This reduces the risk of
trying to “time” the market.
When you own direct shares it
would usually be inefficient to
buy say one $80 share, as even
with an on-line broker the cost of
$20 would be prohibitive making
up 25% of the purchase price.
But with an SMA it is possible to
add only a few shares at a time
to each investment as the SMA
charges no transaction fee, or is
such a miniscule amount that it
is irrelevant.
The Ord Minnett SMA has an
investment fee of 1.21% p.a.
with an administration fee of
between 0.22% p.a. and 0.44%
p.a. each of which may be tax
deductible.
We believe that this is the way
of the future, as you can have a
professionally managed portfolio
of direct shares, all owned in your
own name, with all the resulting
benefits of dividend franking
being passed straight through to
you. If this idea appeals to you
too, please call Ords Buderim on
5430-4444 for more details.
Private Wealth l Asset Management l Corporate Finance
David Knott is a Representative of Ord Minnett Ltd, AFS licence 237121. This article contains general
financial advice only and does not consider your personal circumstances, you should determine
its suitability to you. Before acquiring a financial product you should consider the relevant product
disclosure statement. Past performance is not a reliable indicator of future performance.
july l august 08 profilemagazine 11

profile z x cover story
defining
Amber
words alli grant z x photography anastasia kariofyllidis z x make up trish falzon
I
What really motivates the ‘girl
most likely’? Alli Grant discovers
there is a whole lot more to the
face of racing and real estate
than meets the eye, and it has
everything, and nothing, to do
with career and money.
have a confession to make...when I grow up I want to be
Amber Werchon! Quite the confession for a grown woman,
I know, but seriously, who wouldn’t want to be Amber? Any
woman would love to be her and any man would love to
date, marry or simply be seen in public with her!
Property tycoon and real estate agency owner Amber Werchon has it all.
She’s gorgeous, driven, energetic, successful, young, wealthy, confident,
articulate and drives a BMW X5 with personalised ‘Amber’ plates.
The 25 year old has won more awards than I’ve had hot dinners, she’s
engaged to successful and somewhat gorgeous property lawyer Paul
McHugh and has just launched her own agency. She’s clearly a serious
career girl focused on building her empire and making millions, maybe
even zillions… right? Wrong…and how wrong I was!
Amber understands why people make these incorrect assumptions. They
assume she is solely motivated by money and lives for her career. In part,
this is true, but spending time with Amber I realise she is so much more
than a gorgeous property tycoon focused on the almighty dollar.
This should not be all that defines her.
In reality, she’s a down to earth coasty who doesn’t surf, grew up in a
pub, is desperately in love with her fiancé, can’t cook, enjoys the odd
karaoke sing-a-long, hates negativity, can laugh at herself, doesn’t wear
makeup on holidays, can’t live without her mum and most surprisingly,
can’t wait to become a mum herself!
This begs the question, what has driven Amber to succeed, if it’s not all
about the money?
12 profilemagazine profilemag.com.au

“My drive really stems from my mum,” she explains. “Mum was always
there for us and I want to be that kind of mum. I want to be able to pick my
kids up from school, watch them play sport and take them to the movies.
Setting up my own agency will hopefully give me more time to be a good
mother as I won’t have to be at work all the time.”
So when do Amber and Paul expect to hear the pitter-patter of tiny feet?
“Well I have the ring now and we are getting married next year, so maybe
not too far down the track, but there’s a lot to do first,” she teases.
Amber does work ridiculously hard. The hours are long and she gets little
free time but she believes that lifestyle is a choice and adds that for now,
she chooses to work at this pace.
“No one makes me work these hours, it’s my choice,” she explains.
profile z x cover story
“Yes the days are long and the work is hard and every now and again I
dream about a less stressful life but this is the right thing for me now as it’s
securing a happy future.”
“ Mum was always there for us and
I want to be that kind of mum. ”
“Some days I wish I could think less though. It would be nice to be able
to turn my brain off,” she adds with a smile. Amber clarifies that her family
is incredibly important to her, “I prioritise my life so I don’t miss out on time
with my family and friends. I’m busy, yes, but I don’t feel guilty about the
life I have chosen as I always make time for the people that mean the most
to me. Life is too short!”
july l august 08 profilemagazine 13

profile z x cover story
“ I’ve always been
good at selling. At
the age of six I sold
my lunch to my
friends straight from
my lunch box. ”
14 profilemagazine profilemag.com.au

“ Some days I wish I
could think less though.
It would be nice to be
able to turn my brain off.
”
Needless to say, the most important person in her life is her fiancé Paul.
The couple met at a charity ball 18 months ago and recently announced
their engagement, following a holiday in Vietnam. They will marry in 2009.
“Paul and I both live incredibly busy lives and I’m very lucky to have a
partner who understands the crazy hours I work, but we always ensure
Sunday is ‘our time’ and we make the most of every moment we have
together.”
I completely understand why Amber views her mother as a role model
as she is an integral part of her personal and professional lives, working for
Amber’s agency and managing her finances and day-to-day affairs.
“Mum is always there for us: she cooks, helps with grocery shopping, drops
off my dry cleaning, does my washing, oversees my personal investments,
and even manages my finances,” Amber explains. “I know everyone says it,
but I would be completely lost without my mum.”
Born and bred on the Sunshine Coast, Amber attended primary school in
Bli Bli and high school in Nambour. Until she was nine years of age, Amber’s
parents owned and operated the Woombye Pub, so in her words she ‘grew
up in a pub’, along with her older sister.
Amber was a model student, achieving an OP of three yet decided that
university wasn’t for her, despite pleas from her family and a concerned phone
call from her school principal. As a young girl she considered becoming a
lawyer or a teacher, but bitten by the property bug at 16 after buying her first
investment property, a career in real estate won out.
A solid saver with a strong work ethic, Amber was also a natural salesperson,
something she discovered at an early age.
profile z x cover story
“I’ve always been good at selling. At the age of six I sold my lunch to my
friends straight from my lunch box. I went on to sell real Christmas trees, fruit
from my grandparent’s farm, Nutrimetics…you name it, I sold it! But I have
only ever sold things I believe in.”
Another surprisingly refreshing thing about Amber is her commitment to
her health through natural medicine.
“When you work long hours, your body is bound to get run down, and for
the first few years in the industry I was constantly sick,” she explains.
“I started to dabble in naturopathy, Chinese medicine, natural skin care
and organic foods and haven’t looked back. I’m as healthy as I have ever
been.”
Amber’s strict health regime means no dairy, no wheat and organic foods
only. She doesn’t subscribe to western medicine, visits a naturopath, takes
Chinese herbs and is committed to staying healthy through regular yoga
classes and massages.
I’m positive Amber would have been voted ‘the girl most likely’ had she
gone to one of those wealthy American high schools you see on US television
shows like the OC.
The girl most likely to succeed, the girl most likely to be a super model
(have I mentioned she’s stunning?), the girl most likely to marry a successful
lawyer, the girl most likely to start her own real estate agency and of course,
the girl most likely to become an amazing mother.
Mostly, Amber is the girl ‘most likeable’. Have I mentioned that I want to be
Amber Werchon when I grow up? Oh well, a girl can dream... z x
july l august 08 profilemagazine 15

profile z x inspire
the biggest Dion,
motivator
words alli grant z x photography michelle hill
“ I truly believe that
sometimes you have
to take one step
backward in order to
take two steps forward.”
John Morrall has lived an
extraordinary life. The kind of
life that should result in, at the
very least, a lucrative book deal,
possibly followed by some kind
of television movie, it’s that
extraordinary!
Alli Grant shares a skinny latte
with John and discovers why he
is now the biggest motivator.
Ahigh school dropout, John has been shot at and stabbed. He has
worked with the Rolling Stones, bought birthday presents for Celine
hung out with John Farnham, travelled with the Brisbane Broncos,
owned two successful franchises and won numerous retailing awards.
At 44, he is father to two daughters, has been married twice and recently
became a grandfather.
John has suffered from depression, sleep apnoea, obesity and
hypertensive heart disease and has overcome them all.
He is a man determined to succeed, to win. Recently though, John
was happy to lose - weight that is - when he entered The Biggest Loser.
Thanks to the reality TV show, he shed 47 kilos and bared his heart, soul
and love handles to the nation.
As I chat to John about his life over a skinny latte laced with artificial
sweeteners, I realise losing the weight was far from the biggest challenge
life has thrown at him. John has been down and out more times than he
cares to remember, but as the king of reinvention each time he has picked
himself up and moved on without so much as a flinch.
“I truly believe that sometimes you have to take one step backward in
order to take two steps forward,” John reflects.
A self confessed ‘bad boy’, John grew up in Broadmeadows in Victoria.
As a teenager, he was offered a job as a bouncer, which gave him a foot
in the hospitality industry door.
John achieved amazing success in his seven years on the pub scene,
but knew it was time for a career change when his life was threatened and
he started to fear for his family’s safety. But what was a burly biker with
long hair, earrings, tattoos and a wardrobe consisting only of black and
leather, to do?
He reinvented himself as a salesperson, accepting a job with music
retailer Brashes, where he worked his way to store manager, trouble
shooter, divisional manager and eventually, state manager for Queensland.
He was living the dream. In the midst of all this though, John’s marriage
broke down and he had to face the biggest challenge of all, losing his two
daughters. “The hardest part of the break up was not being able to see my
girls smile at me every morning and that broke my heart.”
Time for another change! He left Brashes and bought a Harvey Norman
franchise in Toowoomba, where he met wife Beryl. John was soon offered
the Noosa franchise and moved to the Sunshine Coast where he built the
most profitable store in Queensland.
16 profilemagazine profilemag.com.auu
`
`

Despite his success, John was diagnosed with depression. He attempted to
reenergise himself by taking on the new store at Kawana Waters, but it wasn’t
enough, so he accepted a role with a local media group.
It was here that John’s Biggest Loser journey began. Unhappy working in a
‘corporate environment that just wasn’t me’, John went searching for a new
job and found The Biggest Loser website. He was a pack-a-day smoker,
was on antidepressants, had been diagnosed with
hypertensive heart disease and slept with a sleep
apnoea machine… he needed help!
John successfully made the show, although soon
after starting his journey, he was told that due to
his health condition, he could not compete for the
$250,000 prize money and had to stick to a strict
exercise regime.
“I didn’t care about the prize money as I was in
the house to get healthy but I was frustrated that my
exercise program was so limited,” he said. “I knew I had to focus on my diet
in order to lose the weight, but I also realised that 120 minutes of walking
a day was just not enough to keep my team in the game so I soon asked
producers to allow me to increase my exercise levels.”
They agreed, but stipulated that he was to train with a paramedic at all
times. John felt guilty for taking the paramedic away from other competitors,
and one day decided to train without supervision, therefore breaking the
rules. He was immediately disqualified from The Biggest Loser and asked
to leave the house.
Whilst he was down, he definitely wasn’t out. John returned to the
Sunshine Coast 25 kilograms lighter and with a new outlook on life. As he
was disqualified from the show, he wasn’t provided with the personal trainer
other eliminated contestants received, so found two trainers at the local gym
“The hardest part of the break
up was not being able to see
my girls smile every morning
and that broke my heart.”
profile z x inspire
to help him achieve his goals. By the finale, which John originally wasn’t
invited to, John had lost a staggering 47 kilograms.
Before The Biggest Loser John described himself as lost, overweight but
determined. Now? “I’m more humble, definitely healthier and yearning to
share my new wisdom.”
John has gone from taking seven tablets to one tablet a day. He is no
longer depressed, sleeps without a machine,
wears size 35 jeans (down from size 44), has a
stronger heart and a happier marriage. He saved
his life and has given his daughters a new role
model, their dad.
It’s time for another reinvention, but what’s left
for John to do?
Firstly, he will take on the role of ambassador
for the Heart Foundation’s 2008 Door Knock
Appeal, something he is immensely proud of.
Drawing from his experiences, John has launched a motivational coaching
business. He is passionate about helping others overcome personal, physical
and emotional hurdles and will offer a range of services including nutrition,
personal training (John currently has a scholarship with the Australian Institute
of Fitness), massage, life coaching and meditation.
One thing is for certain, John Morrall has an amazing ability to motivate and
inspire everyone around him. As a matter of fact, I’m off to the gym…how’s
that for motivating?
Now John, about that book…. z x
For more information on John’s motivational coaching or for guest
speaking engagements, contact profile magazine.
july l august 08 profilemagazine 17

profile z x briefcase
The Sunshine Coast is a mecca for inspirational business women and these two successful
work and enthusiasm, these ladies are at the forefront of our business community. profile
branching
After completing a science degree in her native England, working
for aid organisations in Africa, teaching English in Singapore and
Furniture’s co-owner and managing director, Julia Jones-Walker, declared
the Sunshine Coast her home.
Combining the constant pressure of maintaining a growing business with
family life (children Abby, 15, Oliver, 13 and husband Bruce), Julia stresses
it takes ongoing commitment and ardent self belief to make it work.
Julia’s varied background has given her a plethora of skills which has
seen their burgeoning business become a competitive furniture operator.
Living and volunteering in poverty-ridden African towns after graduating
from the United Kingdom’s Reading University has given Julia an empathy
most business owners will never discover. Julia’s compassionate nature was
crafted during her years in Asia, where she taught hundreds of people how
to speak English. Seeing billion dollar budgets dispersed and watching toplevel
corporate and governmental departments and MPs operate during her
time as a financier in the industry was also a priceless experience.
It was in Malaysia that Julia first satisfied her interest in interior decorating,
by co-ordinating shopping trips and decorating homes for English expatriots
who were new to the Asian city. On a holiday to the Sunshine Coast
in 2002, the family fell in love with its vibrant healthy lifestyle and made
the bold decision to make the Sunshine Coast their home. With an ex-pat
acquaintance who had been exporting beautiful furniture to Europe and
the United States for 21 years, Julia and Bruce decided to become his
Australian distributor, hence Global Living Furniture was born.
In 2004 Julia and Bruce opened their flagship store in Maroochydore
and the store’s unique stock and concept was quickly embraced on the
Coast, with business booming within months. “Eighteen months in, we were
getting so many people asking, ‘where is the Global (Living Furniture) store
in Cairns, or Auckland or Sydney?’” Julia said. After thorough refining of
their franchising plan, their second store opened in Townsville at the end
of 2006. “We had invested so heavily in the first store, but we realised we
were limiting ourselves to just Maroochydore, we needed more outlets,”
Julia said.
18 profilemagazine
climbing the corporate ladder in the finance sector, Global Living
out
words megan genrich-Illmer z x photography michelle hill
She has won numerous business awards and opened three
furniture stores, but as Julia Jones-Walker discovered, to be
successful sometimes you have to take two steps forward
and one step back.
“ We
In August last year, the first Global Living Furniture interstate store opened
in Sydney, but after several months, Julia and Bruce recognised they had
stretched themselves too thin, for little reward. “We were flying from here
to Townsville, then Sydney, week after week. We were running ourselves
ragged and working far too hard.”
Just six months after opening, they decided to close the Sydney store
because the furniture retail market in New South Wales seemed stagnant
and unlikely to change. The enormous travel and business costs of constantly
catching flights and seeing little financial reward seemed unworthy of the
time and money devoted to the interstate store. “Our focus now is on
Queensland because it’s such a booming tourism and retail state,” Julia
said. She says the beauty of having two stores means, unlike large national
companies, they can try new trends, implement operational change quickly
and focus on staff training and morale.
were running ourselves
ragged and working far too hard.
Julia is adamant that while owning a business is ultimately rewarding,
the sleepless nights, anxiousness and constant book balancing mean it is
not an easy way to make a living. “The pressure of maintaining cash flow
is constant. The challenges with staff and the responsibilities you have are
huge. You have to walk the talk to maintain your integrity as the owner.”
In 2006 the amazing inroads Julia had already made in the business
community were recognised when she was named the Corporate Business
Woman of the Year in the Sunshine Coast Business Women’s Network’s
awards. For the past two years Global Living Furniture has also been named
winner of the Macro Business of the Year award in the Sunshine Coast’s
Excellence in Business and Export awards.
Julia says the rest of 2008 will be dedicated to ‘surviving’ after the
lacklustre retail season on the Coast last summer. If anyone has the tenacity
to overcome adversity, it’s Julia. With a few new Global Living stores possibly
on the cards, Julia is certainly focused on branching out. z x
”
profilemag.com.au

entrepreneurs are no exception. With global experience and through downright hard
magazine finds out the secret to their successes.
It’s most definitely an employee’s market out there, and no one better
understands the importance of employing the right people and keeping
them happy than Michalle Faulkner, director of Essentials 4 Business.
“Gone are the days when you employed a great candidate, showed them
to their desk and left them to their own devices, hoping they would do the
best by your business,” Michalle says. “You have to look after them now,
provide training, ensure effective communication and reward them if you
want to keep them.”
Essentials 4 Business provide human resources (HR) assistance to small,
medium and large businesses. In essence a mobile human resources office,
the company offers the suite of services an internal HR manager would
offer, but on an as-needs basis, ideal for business that can’t afford a full time
HR manager or simply require additional resources.
Michalle, who moved to Caloundra 33 years ago, started Essentials 4
Business in 2005 after reaching a crossroads in her career. After much
consultation with her husband, she decided to take 12 months off work so
she could focus on spending time with her two boys, now aged 14 and four.
However Michalle was quickly bitten by the small business bug and soon
started to think about starting her own venture.
“Taking the time off gave me the opportunity to reassess where I was
heading with my career so I sat down and compiled a list of what I loved
doing and what I never wanted to do again,” Michalle explained. “With a
background in administration and recruitment, HR was clearly my passion
so it made sense to take the next step and start a small business doing
what I loved.” After three weeks, the business plan was written, the company
name registered and Essentials 4 Business was launched. Michalle hasn’t
looked back.
The Essentials 4 Business team of three works with their clients to
establish strategies around staff retention, and whilst they offer fee-forservice
recruitment, they are focused on educating clients on how they can
successfully recruit and retain staff themselves.
“Placing the candidate is only half the battle as the real challenge is to
work out how to keep them happy and fulfilled.
essentials
for success
words alli grant z x photography michelle hill
With a focus on networks and making them work for her,
Michalle Faulkner was bitten by the small business bug
and hasn’t looked back.
profile z x briefcase
I worked for five years placing people in jobs but unfortunately, once
the candidate was placed, more often than not the necessary systems to
support them were lacking so the relationship fell down. Starting a business
focused on providing these systems and tools to local businesses to ensure
a happy workforce was a logical step,” she explains.
Essentials 4 Business services the HR needs of up to 45 clients, from small
businesses with two or three staff members to large businesses with 135
employees. The company’s success has stemmed from the development
of a strong referral network, something Michalle is very proud of. “About 90
percent of my business is referral-based, and having a client refer you work
is a fantastic feeling.”
Michalle attends a minimum of six personal development courses,
workshops and training opportunities each year to ensure she remains
across new trends, systems and legislative changes.
“ About 90 percent of my business is
referral-based, and having a client
refer you work is a fantastic feeling.”
Beyond running Essentials 4 Business she is an active member of the
Sunshine Coast Business Women’s Network and for the past two years
has run their successful mentoring program. Michalle was a finalist in the
Network’s 2007 Awards (micro business category), has been nominated
again this year and will also contest the AIM’s 2008 Young Manager of
the Year Awards. Michalle is clearly a passionate person. She is passionate
about her business, about providing the highest quality service to her clients,
about contributing to her local community and about being the best mum
and wife she can be.
I think we can all learn a little something about ‘human resources’ from
Michalle Faulkner, a most resourceful human indeed! z x
july l august 08 profilemagazine 19

profile z x work place
4 ingredients for success
words jo jones z x photography michelle hill
Four ingredients for success... two women, a dash of self belief and a pinch of motivation. Rachael
Bermingham and Kim McCosker, creators of the smash hit cook book with a concept so simple
you will kick yourself for not thinking of it first; like to think they are average Sunshine Coast
mums. The truth is they are inspirational, ambitious women with an unshakeable self belief.
Whoa! The drive and determination just drips off these two women
- it’s contagious. It makes you want to drive straight home and get
started on something. Anything!
At first glance, you could assume these women - friends since early childhood
- are just regular school mums. Rachael loves to finish her sentences with an
affectionate “Darl” and Kim places a warm and friendly hand on your forearm
as she explains her story. It’s not until the conversation is steered towards
their outrageous success that you realise their many layers of intelligence and
motivation.
The passion they have for their work is obvious. And while personal fulfillment
has been the motivating force behind this passion, the financial windfall makes
their faces glow with appreciation. “I am providing a life for Jaxson that will
change his future for the better forever,” says Rachael of her son, three.
20 profilemagazine
“It’s allowed us to create a financial legacy for our children and their children.”
This means everything to a woman who lost $300 000 after her foray into
a new travel agency failed shortly after September 11. She didn’t declare
bankruptcy as advised; instead, Rachael and her husband paid back every
darn cent.
Insisting they are more surprised by their success than anyone, they remain
grounded. Kim, mother of Hamilton (three) and Morgan (six), agrees with a
clichéd but genuine, “The greatest thing about having is that you are able to
give. My brothers have benefited, my in-laws have benefited, my family has
benefited. The more you give in life, the more you get.” Although, they both
confess to having splashed out recently on a luxury watch each; a flashy Rolex
for the gregarious Rachael, and a classic Raymond Weil for Kim, the girl from
a citrus farm in Mundubbera.
profilemag.com.au

est friends since childhood
Fame hasn’t changed their lives too much yet. Kim (about to have her third
son at time of print) says she’s still the first on the hill to watch her eldest boy
play soccer. Her first thoughts in the morning are quite mundane but confirm
that she is every bit as ordinary as the next lady. “The first thing I think about
when I wake up is my children and things like ‘have they done a wee!’” And
she still enjoys a good dose of Greys Anatomy, time permitting.
Rachael admits she prefers Bewitched and The Jetsons, citing the need for
humour, and enjoys tucking into a hearty steak with mushroom sauce. Then
she turns serious: “There’s only one thing I find challenging and that’s time
away from my family because my heart is in my home. My longest time away
was four nights and that nearly killed me! I worry that I’m not a good mum
because I’m going out and doing this but… everything in balance. When I
am not there, Jaxson’s with daddy.”
Kim, from Pelican Waters, describes herself as energetic, committed and
loyal; someone who is used to hard work having spent many school holidays
picking citrus from the trees at her family’s farm. She has a strong Catholic
faith and uses prayer to help protect what she sees as most important in
her life - her family. She’s had a fulfilling career in the upper echelons of
the finance world and in earlier days worked as a tour guide for Japanese
tourists on the Gold Coast.
Rachael is different. She is intriguing. No university degree but oodles
of nous and zest. You can almost see the activity behind those sparkling
and smiling blue eyes. “I’m not happy unless I am going a hundred miles a
minute,” says the woman who used to dive with sharks for a living.
Asked what keeps her up at night she answers, “My head’s ticking all the
time. What other ideas, what other opportunities, who else can I market to or
who else can I talk to?” When she describes herself as tenacious, positive
and fun, you don’t doubt it for a second. She later reveals that she also
has two other businesses on the go and you can’t help but be amazed by
this Buderim woman’s energy and will to succeed. Her dogged self belief
(and that gorgeous blonde hair you will see on their upcoming show on the
Lifestyle channel in September) is awesome.
profile z x work place
With a degree in international finance and fluent in Japanese, Kim is “the
detail girl” according to Rachael. The marketing and creativity is Rachael’s
forte. Indeed, they twice referred to themselves as ‘the dynamic duo’.
“If I had a dollar for every one of my girlfriends who asked ‘why didn’t
you tell me about the idea’; it wouldn’t have worked because our strengths
are complementary and it requires both in equal parts to create the whole,”
muses Kim.
“ The first thing I think about when I
wake up is my children and things
like ‘have they done a wee!’”
Their friendship has flourished in recent months. They have known one
another for an age but have only really begun to understand each other as
grown women after spending so much time together building their empire.
“We’ve learnt to know each other as adults, as family people, as business
women,” Rachael says. But this doesn’t mean their time together is free
from conflict. Rather, Kim sums it up politely when she says, “You can have
your differences of opinion and you can agree to disagree, negotiate and
move on.” Although it is sometimes interesting to hear that there is some
catty sniping or other fodder for gossip, there’s no disappointment when you
realise that their bond is true and strong and the respect is mutual. There’s
nought but admiration for each other.
To date, they have sold a massive 700 000 books and that trend is set to
continue with their plans for future books for children, diabetics and those
averse to gluten. Despite their wild success forcing them to relinquish some
control, Kim and Rachael would be happy for the media frenzy to continue
a while longer. After thinking for a while about how the 4 Ingredients story
will end, Rachael is not coy when Oprah is mentioned. “We’d be there in a
heartbeat!” she laughs.
If you would like the chance to see one of your recipes in their upcoming
books, email your ideas via their website at www.4ingredients.com.au z x
july l august 08 profilemagazine 21

profile z x competition
win a BMW 1 series
...exclusive to
are you
the 1?
Coastline BMW recently launched
the new BMW 1 series coupe
and convertible at the elegant and
sophisticated Faye Rolph Models
premises at Aqua Vista, heralding
a new age of the 1 series – sleek,
sophisticated, sporty and oh so very
sexy. And so were the cars!
The night was a resounding success, with the who’s who of the Sunshine
Coast in attendance, flowing champagne and cocktails, stylish dancers
and of course, three brand spanking new BMW 1 series. If you missed
your chance to view the new coupe and convertibles, here is your
opportunity to win one of these sporty machines for the weekend,
exclusive to profile magazine!
22 profilemagazine profilemag.com.au

for the weekend
profile magazine.
Win a weekend with one of the BMW 1 series vehicles* and brag about it in the next profile magazine
issue – yes, that’s right, a profile story on you and your dream vehicle!
If you are selected, you will be given a BMW 1 series to drive from Friday to Monday morning in August
(refer to www.profilemag.com.au for terms and conditions). You will be free to drive the car to your
favourite hot spots for the full length of time. You will be met by the profile magazine photographer on
the Saturday where you will be photographed with the car, plus have the opportunity to write a small
overview of your wonderful experience for all profile readers to envy in the following issue!
To enter, follow these three simple steps:
1. Immerse your BMW 1 series senses at www.areyouthe1.com.au
2. Be convinced that you should be the 1!
3. Go to www.profilemag.com.au/competitions and tell us in 50 words or less:
Why I should I be the 1 to win a BMW 1 series
for the weekend?
Entries close Monday July 28, 2008 3pm.
profile z x competition
*For full terms and conditions, go to www.profilemag.com.au/competitions.
A remix of the song and music video “1 Serious Lifelike Remix’” from the
Presets has been released in honour of this launch.
july l august 08 profilemagazine 23

the heart
of law
words genine howard z x photography michelle hill
Genine Howard delves into Jarrod
Bleijie’s serious side to find out just why
his mates call him ‘the family man’ and
why one day he may very well snag ‘that’
top job and a home at The Lodge.
This well-spoken, well-educated and all round nice guy hides an interesting
hobby - treading the boards of many a Sunshine Coast stage. He has
played principal and chorus roles in many of our most loved musicals
such as The Gondoliers, Jesus Christ Superstar and Guys and Dolls as well
as being a marriage celebrant! But it is his business and community roles that
are proving to the Coast that this young man is on his way to the top of the
corporate ladder. He is currently Caloundra City Council’s ‘Young Citizen of
the Year’, a title he also held in 2001 among multiple other awards (I’d like to
see his poolroom) and has been the chairman of the Caloundra branch of the
Liberal Party for the past three years.
Jarrod Bleijie, 26, lawyer, Sajen Legal
I have lived on the Sunshine Coast since about 1989. My family moved up
from New South Wales when my Uncle Lindsay Cooper bought and built the
Ettamogah Pub. He was the original owner and operator of the Ettamogah Pub
both in Albury NSW and Palmview, Sunshine Coast.
Where did you study to become a lawyer?
I studied at the University of the Sunshine Coast in arts/business then
transferred to the Queensland University of Technology (QUT) law school. In
2007 I graduated with a Bachelor Laws, but went on to CSIT to do my Justice
of the Peace certification as well as a Certificate 4 in Project Management.
That’s an impressive resume! What was your first job?
My family has always been in business. My parents were the original owners of
‘Gotta Go Camping’ in Caloundra. I can recall helping them out everyday after
school and on weekends. When I turned 15, I got myself a job as a customer
service team member at KFC Caloundra. I followed in my brother’s footsteps
and then my sister followed in mine.
Who inspires you?
I get most of my inspiration and motivation from my wife Sally and my two
children, Taylor and Madison. Also Sir Robert Menzies.
What motto do you live by?
Work hard, contribute to the community and never forget that your family is
your number one priority.
What would you say are your best attributes? And don’t be shy!
Professional, problem solver, great sense of humour, kind, caring and giving,
loyal, honest, and I hold integrity quite high.
profile z x future
OK next time, don’t be shy! (Jarrod gives cheeky chuckle).
How would you say your friends would describe you then?
Hardworking, a family man who will strongly stand up for his beliefs and values
and has the courage to admit when he’s wrong (can anyone really be this
nice?! Yes, Jarrod actually can).
With all your long hours, how do you relax?
I love taking time out to have holidays with the family, for example last year we
spent a month in the USA, which was fantastic. If, however, I don’t get time to
get away, my wife and I love to head down to the local park with the kids to
feed the ducks.
With such a busy career and demanding family life, how do you
find time for all the community work that you do? (Jarrod’s resume
reads like Mother Theresa’s list of lifetime achievements).
(laughing) I really get a buzz out of helping others and getting involved – truly!
It’s what drives me.
What mistakes have you made in your career?
Indeed – I spent too long idle in one organisation without growth. I knew that
at the time but of course change is a big step.
What is the best business advice you have received so far.
That one is easy. Never, never, never give up.
Where do you see yourself in ten years time?
Many places, (answers quickly and determinedly) in the courtroom as a judge,
in Parliament, The Lodge.
In years to come, what would you like to be known for?
A man with a generous heart, an innovative mind and one that continually
thinks about making a better future not just a better present.
I think we can safely say that the ‘top job’ is certainly on the cards for this
young man. z x
july l august 08 profilemagazine 25

profile z x rsvp
1
3
svp
Hunt Lobby Bar launch
1. Stephanie and Darren Steinhardt
2. Bernadette Hinkley and
Brent Dacre
3. Rosanna and Joe Natoli
5
4. Katrina and Danielle Huey
5. Simon Mountford, Dave Kindt
and Nick Duggans
4
As the days got colder, the events
heated up on the Coast. See who was
out and about at some of the hottest
events last month.
9 10
6
26 profilemagazine profilemag.com.au
7
8
2
Carat Noosa store opening
6. Christine King, Anne Maree
and Emma Zauss
7. Gina Pearce and Carlie Reeves
8. Jonette and Jane Wilton
9. John Whimpress and Tina Sweeny
10. Brian and Lynne Marie Leatherborrow
and Michael Donovan

11
Rsvp
Adenbrook Homes ‘Kirra’ display
home launch
11. Bill Douglas, Judy Henzell
and Rob Douglas
12. Jan and Tony Long
13. Those Tap Guys
14. Aaron Frankland, Andrew Kerr
and Wendy Frankland
12
14
13
network events
profile z x network
Sunshine Coast Business Women’s Network Breakfast
(SCBWN)
Tuesday 8 July, Maroochydore Surf Club.
For bookings go to www.scbwn.org.au
SCBWN 2008 Business Woman of the Year Awards
Tuesday 12 August, Novotel Twin Waters Resort
Now in its 10th year, the awards evening is noted for its
professionalism. Many of the past winners have gone on
to become finalists of, and have even won, the state and
national Telstra Business Awards. For further details, head to
www.scbwn.org.au
Maroochydore Chamber of Commerce Networking Nights
Wednesday 9 July and Wednesday 6 August
Location to be confirmed.
For more details go to www.maroochy.org
The Boardroom Lunch
Friday 31 July, Montego’s On The Bay, 12pm for 12:30pm
Featuring guest speak Tony Pearson, Head of
Australian Economics, ANZ. Sponsored by PlaceMakers
Communications and Marketing, HOT FM, WIN, Telstra
Country Wide, The Sunshine Coast Daily and ANZ.
Phone 5493 9665 for tickets.
july l august 08 profilemagazine 27

profile z x on the table
moroccan winter feast
Not only is Moroccan cuisine renowned for its fragrant spiciness and
subtle sweet and sour flavours, but it is surprisingly easy to prepare.
It is often better prepared the day before to allow the flavours to develop
fully, and even better, you can enjoy your time with friends and family during
the hearty feast.
The main course is the tagine, or stew, which is often a lamb or chicken
dish. A heaped plate of couscous is topped with meats and vegetables. The
tagine is a round, shallow earthenware dish that is made distinct by its tall,
conical lid (canoon) that rests inside of the bottom during cooking. The lid
traps steam and returns all the trapped moisture to the food, which stays
moist throughout the lengthy cooking process (note, ensure your tagine is
lead free - check with your retailer).
Once the food is cooked, the cover is removed and the food is then served
on the bottom dish, where diners help themselves - traditionally with the use
of their hands!
Try this great, easy to prepare recipe for an authentic Moroccan meal
that will create an impression on your guests and allow you to enjoy the
evening.
These dishes all freeze beautifully to be taken out at a time when your busy
schedule doesn’t allow time for cooking.
Yours in all things cooking,
Iris Windsor
28 profilemagazine
Iris Windsor
How to Cook Kitchen
Tagine cook book by
Ghillie Basan, $24.95
Ballingers on Buderim,
82 Burnett St, Buderim
5445 4788
Want to know how to wow your
friends with a delicious, sumptuous
dinner party without slaving in
the kitchen? Why not consider a
Moroccan feast?
lamb shanks with chickpeas and moroccan spices
Ingredients
1 can chickpeas
2 tablespoons olive oil
4 lamb shanks (medium)
2 medium onions chopped
850mls chicken stock
2 teaspoons finely chopped
fresh root ginger
3 garlic cloves finely chopped
1 teaspoon harissa
2 teaspoon ground cumin
2 teaspoon ground coriander
1/2 cup fresh chopped coriander
1 teaspoon freshly ground black pepper
1 teaspoon paprika
Method
pinch of saffron strands
1 cinnamon stick
450g carrots cut into thick slices
140g ready to eat dried apricots
1 teaspoon clear honey
1 can Italian tomatoes
1. Mix together ginger, garlic, harissa, cummin, coriander, pepper and
paprika
2. Rub these ingredients into lamb and set aside to marinate for several
hours
3. Preheat oven to 160 o (fan forced 150 o ) if using a casserole dish
4. Heat the oil in a large pan and brown the lamb all over
5. Remove and place in a casserole dish or Tajine and set aside
6. Pour off most of the fat, leaving one tablespoon in the pan
7. Add the onions and fry for 8-10 minutes until soft and caramelised
8. Add the tomatoes and cook for 3 minutes
9. Place on top of lamb in Tajine or casserole dish
10. Cover generously with chicken stock (about 850ml)
11. Bring to the boil and simmer for 5 minutes
12. Add carrots, apricots, honey, saffron, cinnamon stick and salt
13. Cover and simmer at very low heat on cook top or in oven for 1 ½ to
2 hours
14. You can prepare up to this stage the day before. Cool, cover and
refrigerate
15. Bring back to simmering point before step 16
16. Next day cover and return to the oven or cook top for 1 hour until the
lamb is very tender and the vegetables are cooked.
Scatter with almonds and chopped fresh coriander to serve
All ingredients can be purchased at How to Cook at 68 Sixth Avenue,
Cotton Tree, phone 5443 6210 or from specialty delicatessens.
profilemag.com.au

profile z x on the table
Moroccan
get the look
Clockwise from top left:
Baroque floor cushion, $39.00 from Far Pavillions,
Kawana www.farpav.com.au 5493 5961
Morrocan, Greek and Havana style books by Taschen, $22.95 each from
Siana Hill, Buderim www.sianahill.com.au 5445 5737
Temple Morrocan lantern and orange and red Rocket Lantern from
$29.95, Far Pavillions, Kawana www.farpav.com.au 5493 5961
Glazed and lead free Tajines, $115.00 each (serves 6-8 people) from
Ballingers on Buderim, 82 Burnett St, Buderim 5445 4788
(smaller Tajines also available from $48.50)
july l august 08 profilemagazine 29

profile z x pour
perfect match
Coast gastronomic connoisseur, Mike Sebel finds that things
can ‘heat up’ when you bring food and wine together.
When entertaining guests, you have the opportunity to be creative with your
choice of wine, spirit or beer.
Serving whites with the likes of fish, reds with beef and ‘stickies’ with desserts
is all well and good when the meal is lightly seasoned or the food needs support.
Your favourite shiraz will bolster a char grilled porterhouse as will the acidity of
a chardonnay with baked snapper. However exotic spice blends with rich meats
such as lamb deliver heavy lingering flavours, the addition of an ‘in your face’
red tends to compete on the palate rather than complement or enhance the
experience.
Ice cubes in bed can make a hot time hotter; the same contrasting principle
applies when bringing food and wine together…
Food is at its best when combined with contrasting flavours, temperatures
and textures. Fish with vinegar, anise pork with apple, vindaloo with raita, hot
butterscotch with ice cream - it simply works! Taste starts with your sense of
smell, so consider the aromatics and weight of the dish when choosing a wine.
pour
In the instance of Moroccan cooking, overriding influences like cumin and
coriander along with undertones of cinnamon and ginger require nothing more
than a cleansing between mouthfuls. This cleansing should not only reset the
taste buds but leave an opposing trace of flavour which will act as a sort of
natural MSG for the next fork or spoonful. A crisp sauvignon blanc will perform
this to a tee. It’ll not only offset the likes of chilli and dissipate oily residues, its
subtle fruit and citrus will provide a platform to make every mouthful taste like
the first.
Don’t be afraid to experiment with beers and spirits either. Each has certain
advantages over the other and when used to promote the aromatics or counter
richness they can have surprising results. Try a cold glass of Guinness with lemon
cheesecake or a shot of tequila with fish and chips - don’t forget the lemon!
Mike Sebel
winemaker’s
profile magazine caught up with winemaker
extraordinaire, Marco Cirillo at a recent
wine tasting event on the Coast. He gave
us his favourite picks.
2008 Semillon
This is similar to the Madeira style wine,
it’s fresh with no oak but lots of acid.
Very fruity so you can drink it now, but
it will also age well. Enjoy with canapés,
fish, poultry or a creamy ricotta ravioli.
RRP $25
2006 Shiraz Semillon
This is really a unique blend derived
from the home made style of wines
my dad Vincenzo drank in the 1970’s.
This is similar to what Viognier does
when blended with Shiraz - it lifts the
fruit to give it a clean and zesty finish.
This wine is ideal with pasta and meat.
RRP $50
2004 Grenache
I would describe this wine as a ‘fruit
bomb’ - made in a traditional style
from a ninth generation winemaker
with grapes sourced from the oldest
Grenache vines in Australia.
It’s acid driven with minimal oak
flavours would suit traditional hearty
style food like pasta, roast goat and
gourmet sausages.
Because it’s in a Stelvin screw cap
bottle you can enjoy it straight away or
keep it for 10-20 years and watch it
mature.
RRP $50
Marco Cirillo
picks
Wines available from Tanunda Cellars, 12 Bicentenary Lane, Maleny. Ph: 5494 2499
30 profilemagazine profilemag.com.au

ay of plenty
words alli grant z x
It’s a stunning winter’s day and there isn’t a cloud in the sky as I arrive at
Montego’s On The Bay to meet my two friends for a weekday lunch. I’m
pleased with our choice of lunch venue - Montego’s is located right on the
water at Kawana Island, overlooking the beach.
We are escorted to our table, outside yet undercover, and look immediately
to the wine list with many ‘by the glass’ options available, perfect for lunch.
Montego’s prides itself on its unique and extensive wine list and rightly so,
with prices starting from just $20 a bottle. It’s an easy decision for us though
as we settle on the Babich Black Label Sauvignon Blanc, an old favourite,
and ease back into our chairs to soak up the magic of the day and brief
escape from our hectic lives.
Peckish, we order the trio of dips and bread to
share and are collectively pleased with our choice.
Today’s dips are spicy pumpkin, balsamic and
slow roasted tomato and balsamic and olive oil,
and all are delicious, a perfect accompaniment to
the warm crusty bread. It’s time to make the call
on lunch, and while overwhelmed with choice, we
select three decidedly different lunch time meals
from the sizeable menu.
One friend is tempted by the balsamic chicken with warm salad,
mushrooms, bacon, peppers and pine nuts and when it reaches the table
she isn’t disappointed. Perfect for lunch, the chicken is incredibly moist,
with just the right amount of balsamic, not at all overpowering like many
vinegar-based dishes can be. At just $19.90 it is a well priced choice and
a perfect lunch-sized portion.
I, on the other hand, have a craving for Italian, and order the mushroom
and asparagus risotto with shaved manchego. The perfectly cooked rice
offers up the right level of crunch, as does the fresh asparagus. It’s a tasty
meal and an ample serving, at just $19.90.
The third member of our party finds it too hard to choose so asks the
waitress to select a surprise meal for her, something she does regularly.
Thankfully, she is impressed with her meal, the special of the day, an orange
profile goes in search of the Coast’s best lunch
venues for business - or pure pleasure.
‘As the dish arrives, I
suffer from a serious
case of meal envy.’
profile z x menu
roughy fillet with a dill blini served with and a smoked trout and avocado
salad with a sharp mustard and honey mayonnaise.
As the dish arrives, I suffer from a serious case of meal envy - it’s a
spectacularly presented feast. The taste surpasses the appearance, my
friend impressed with the sweet flavour of the roughy fillet and its unusual
paring with a crumpet-like blini. The fish is moist and light and as a special,
was priced at $34.90. So far so good, Montego’s has kicked three goals
on the lunch-front.
But now to the real challenge, impressing three sweet-toothed ladies with
dessert! Rhubarb fool, spiced quince, churros, calvados creme caramel,
crumbled pistachio cake... too many tempting choices! We decide to go
with the ‘sharing is caring’ approach and order the
assiette of dessert to share. At just $15.50 it’s perfect
if you’re looking to partake in just a little something
sweet after your meal, and it was delicious. Although
we try to savour every morsel, each is devoured
quickly and washed down with coffee, while we take
in as much of the outlook and serenity as we can
before returning to reality.
Montego’s On The Bay definitely has a lot to offer
diners; a stunning outlook, friendly and efficient staff, extensive wine list
and impressive menu. Perhaps next time we’ll come for dinner and stay a
while... z x
Montego’s On The Bay
5 Grand Parade, Double Bay, Kawana Island
5493 2611
Cuisine: Modern Australian, fully licensed and BYO wine
Hours: Tuesday to Saturday open lunch and dinner.
Sunday brunch from 9:30am and lunch
Other: Music on Sunday afternoons. Perfect for weddings
and special events. Private dining room seats 12
july l august 08 profilemagazine 31

profile z x view
Dee’s
view
photography michelle hill z x
Just what do our local business
identities think about living and
working on the Coast? Genine
Howard sits down with Prime
Radio Group promotions and
marketing manager, Deanne
Johnson to find out her views.
Deanne Johnson
Ihave lived on the Sunshine Coast most of my life, had a few stints in
other markets such as Brisbane, Mackay, Townsville and Cairns but
I have always been drawn back to the beautiful lifestyle and my
family here. I’m a mother of two gorgeous girls, Tayla and Emma, and
will soon be joined by the long awaited arrival of the first family dog.
What is the best part about your job?
The variety and the people. Every single day is so different - and
it doesn’t matter how much you prepare for things. I just love the
people. We are blessed with some amazing people in our business
which makes all the difference when you spend so much time there.
What would you be doing if you weren’t working for Prime
Radio Group?
Surfing in Byron Bay. Seriously. Byron Bay is my haven. I go there
when I want to disappear from the business of life. It slows me down.
I surf, camp, walk around the points, go to the Blues Fest (festival)
every year and enjoy the great music.
What was your first job?
Cleaning offices after school for my dad. However I am sure he hated
parting with this money each week and did it out of sympathy more
than anything. I’m certain I was the worst cleaner ever employed,
to the extent that I think he had a legitimate cleaner come in the
following morning to actually go over what I did, or rather didn’t do.
What do you see for the future of the Sunshine Coast?
Residential development expanding further than I’d imagined. Even
today as I drive around I can’t get over how much it has changed, but
I fear the invasion is going to continue into my gorgeous homeland.
As much as I understand growth and know it needs to happen, I miss
the good old days on the Coast when you didn’t have to fight for a
wave or a car park.
How do you think the recent council merger will affect the
Sunshine Coast?
It’s hard to say at this early stage. I have worked with “Big Bob” for
many years through the radio station. I enjoy seeing him at music
festivals as he’s an avid music lover himself, and I have always found
him very pleasant to deal with.
I liked the way he managed Noosa Shire, so hopefully it (the merger)
will be a positive experience. You would like to think the merger will
rid the Coast of the divisions that occasionally exist between the
different areas and make people realise we ALL live here and should
all make an effort to keep it beautiful.
32 profilemagazine profilemag.com.au

What do you see as the major issues facing the Sunshine
Coast?
Transport infrastructure. How are we going to manage all of these new
people on our road structure? I’m not a patient person on the roads as
I am usually rushing to a meeting or to get to my kids, so when I feel
the roads congesting now, I worry about how they are going to cope in
years to come with so many more residents on the roads.
What is your favourite restaurant on the Coast?
Hungry Gecko in Kuluin. It’s a quaint little restaurant hidden away and
the service is just so beautiful, they are just gorgeous people! You leave
feeling so full and it’s so affordable it’s almost criminal. I love big meals,
and they can actually stump me to the point that I can’t finish it!
If you were to share a beer with Bob Abbott at the pub, what
piece of advice would you give him?
First of all, a nice cold sav blanc would take the place of a beer and I
would say to Bob, “Let’s get together and put on some really unique
music festivals on the Sunshine Coast to cater for all kinds of people at
all times of the year in really different locations – oh and Bob, I know
the person who could put them together with you”….
Our prime minister, Kevin Rudd is a local Sunshine Coast boy.
Imagine if you went to school with Kevin, would you have been
friends with him?
Kevin was a self confessed nerd at school so was probably buried
in books (good luck to him now!) whilst I was more into my sport, so
probably not. I swam morning and night, and slipped in a lot of sleeping
during classes. My beautiful Nana delivered a hot roast to school every
day for lunch so I spent a lot of lunches sitting on my own, devouring
my hot meal or hanging out with my ‘sporty’ friends talking about races
and events whilst others socialised. However I was a prefect, so maybe
I could have been his friend!
What motto do you live by?
My dad always said, “Just get in front and stay in front”, which was
hard as a sprint freestyler because the first part was never the problem,
but staying in front was the struggle. That is how I try and live my life
now, get in front on things and just try and stay there.
What is your greatest achievement?
Swimming for Australia at the Commonwealth Games in 1994 and
getting to where I am today by pure hard work after starting out as
a casual in radio 14 years ago as a ‘cruiser chick’ in Nambour and
learning and working through every single level of radio to understand
it and own it.
What is your hidden talent?
Playing the worst guitar notes imaginable! No seriously, I am a handy
woman. I love fixing things. If something breaks I will pull it apart and
figure out how it works and see if I can fix it before I have to ring
anyone to fix it or have to buy a new one. I’ve been known to fix my
own mower, pool Barracuda, torches and bikes – okay, the bike I pulled
apart and couldn’t figure out how to put it back together, but hey, I was
only nine.
What mistakes have you made in your career?
Well I can’t really tell you them as my boss may read this and then
everything will be completely revealed! Let’s just say, “Rick, it didn’t
cost the company anything and no one saw me do it, so all is good.”
z x
july l august 08 profilemagazine 33

profile z x artist
From the moment he was told he could not bring a black man
into his South African studio, Mel Brigg has used injustice
and suffering in the world to fuel his art.
APalmwoods local of five years, Mel Brigg has always used
people in the depths of strife in his paintings, even penning a
term for those particular works - Exodus.“Even though I left
South Africa many years ago, I haven’t forgotten the atrocities
in the world,” the quietly-spoken painter reflects.
Exodus sums up the thousands of people who are displaced and forced
to flee their homes because of political and natural disasters. In Rwanda,
he saw people streaming like ants out of the decimated country as war
ripped the community apart.
The Sunshine Coast is privileged to experience Mel’s very first local
exhibition, held at local Buderim couple Andrew and Olivia Banks’
boutique art gallery, Art Nuvo, this month (til July 5). Mel can finally show
his hometown his emotive work after fulfilling previous commitments at
galleries in Sydney, Melbourne, Perth and Darwin.
Breathtaking bush and ocean scenery and emotive images of people
seeking some semblance of normality among so much strife, will feature in
his 30 pieces. Children beaten and intimidated, mass starvation and families
torn apart with their futures destroyed are scenarios Mel experienced and
which still reverberate with him today.
“I had an artist friend, Judas Mahlangu, who came to work with me at a
studio I rented in town. The management of the studio told me he was not
allowed in as he was black and I would be evicted if I allowed him to work
with me there. I found another studio,” Mel said.
Born in South Africa in 1950, Mel’s memory of the country in the midst
of apartheid is one of close similarity to Australia, except for the police, who
he describes as being as suspicious as ‘the Gestapo’. “Anyone seen to
have differing views to the government was arrested and incarcerated and
many disappeared in detention,” Mel said. He worked tirelessly to raise the
public conscience about the group by protesting and speaking out about
the atrocities he had seen.
With women and children left stranded with nothing because the
infamous Security Police were throwing countless Johannesburg men in
prison, Mel saw first hand how families were destroyed.
“We raised funds via (art) exhibitions to pay for the family’s lawyers and
general wellbeing while their breadwinner was incarcerated,” he said.
“There was a group of six of us who took on the role of looking after 120
black kids in an illegal classroom.
34 profilemagazine profilemag.com.au

There was only one government run school in the township which was
hopeless as the population was close to a million people, who all had to
work so there wasn’t anyone to look after their kids. We were hounded by
the police and had to move venues every few months.”
The Security Police knew of Mel and at one point raided his office
because his paintings highlighted the horrific scenes which confronted
him in his native land.
“ Anyone
july l august 08
exodus
art in
seen to have differing views to the
government was arrested and incarcerated
and many disappeared in detention.
”
The recent political saga in Zimbabwe involving long-reigning dictator
Robert Mugabe, has also inspired Mel to continue painting images
depicting the ongoing suffering of the county’s people.
Mel hopes those who view his work feel the pain of the thousands of
displaced people around the world.
words megan genrich-illmer z x photography michelle hill
profile z x artist
“I still feel for the African people, just as I do for those struggling to live a
normal life in an otherwise hostile world,” he said.
Mel’s prolific art has hung in galleries and institutions around the world,
including the South African embassies in Singapore, Canada and Belgium,
Sisters of St Joseph’s in Sydney and the Ehime Women’s College Art
Collection in Japan.
His paintings always sell quickly, with most of his 31 pieces going within
a week of opening at his recent exhibition at Wentworth Gallery in Sydney.
With decades of experience displaying his wares and holding them up
for inevitable scrutiny, Mel still finds the process of exhibiting his work
uncomfortable. “Ninety percent of the time I’m on my own working, so it’s
a bit daunting when 200 people are gathered to talk to you.”
However he is looking forward to showcasing his work on the Coast and
particularly at the Art Nuvo Boutique Gallery, which he said was a fantastic
venue run by passionate art supporters Andrew and Olivia.
View Mel Brigg’s exhibition at the gallery on 25 Gloucester Road,
Buderim til July 5. It is open Monday to Friday from 9am until 5pm
and 10am until 2pm on Saturday. z x
profilemagazine 35

profile z x unwind
cosmopolitan
in the city words genine howard z x
Make the time to unwind at Oaks
Charlotte Towers in Brisbane
I
f you are anything like me, you’ll know that finding time to take a break
isn’t easy. Actually who am I kidding? I am the queen of the short
break!
So with the approach of a birthday, that was just the excuse we needed
to get away. We decided on Brisbane this time as we were keen to get in
some shopping, culture and a little nightlife for our ‘romantic’ escape. Oaks
Charlotte Towers won the coin toss as we had often stayed in other Oaks
properties both here and up north and always found them either sparkling
new or just simply fantastic!
Oaks Charlotte Towers is not a hotel as such, but offers one and two
bedroom apartments. However everything else is just like a hotel. 24 hour
reception, lobby bar and restaurant, hotel underground parking, plunge
pool - all the bells and whistles but without the bell boy. From its gleaming
lobby floors to the its shiny 19th century ornate facade streaking up
44 stories into the Brisbane cityscape, we could see where the ‘towers’
reference comes from - and we had a room booked right up there! Hope
there is an elevator.
We chose a one bedroom apartment with amazing views over the
Brisbane River and cityscape which transformed before our eyes from
pretty to amazing as night fell and the city lit up like a Christmas tree (not
so good for the environment but it made for one hell of a show from my
apartment window).
The rooms are furnished in tasteful, contemporary furniture and décor
with floor to ceiling windows. Our apartment, although only one bedroom,
sprawled out like an inner city apartment (which funnily enough, it was)
with a separate bedroom and bathroom and open-plan living and kitchen
area. I felt a little like Carrie Bradshaw in her new apartment, courtesy of
the always extravagant ‘Mr Big’, except without the massive closet, the
Manolo Blahnik shoes and great legs.
The first thing on the agenda was to open every cupboard and drawer
in our spacious apartment. Yes, every cupboard and drawer. Oh and the
fridge. The dishwasher (one of those really cool half drawer models perfect
for a night or two away but completely impractical for a family of two adults
and two furry-kids). The washing machine. The hallway cupboard. The
utensils drawer. You name it, we opened it! I don’t know why we do this
but it is a ritual my husband and I follow every time we stay somewhere
new and unexplored.
After our exclamations of, “Gee, great pantry space” and “Oh, we could
just move straight in here and I wonder if we could afford to buy one?” we
finally settled down to a glass of wine on our amazing balcony overlooking
the Brisbane River. This bird’s eye view gave us the chance to piece
together our itinerary for the day as we could see right over much of
Brisbane. In fact, as we sat perched high in our eagle’s nest, we could
look out over the Eagle Street Pier dining precinct and selected our dinner
venue - The Jade Buddha.
So after an exhausting afternoon of shopping at Brisbane’s shopping
mecca, the Queen Street Mall (which, by the way is less than three
minutes walk from our hotel) and a quick rest, we wandered to street level
to head off to dinner.
36 profilemagazine profilemag.com.au

Oaks Charlotte Towers
a 128 Charlotte Street, Brisbane
t 07 3027 8400
w theoaksgroup.com.au
For current rates contact The Oaks Group direct
Features: one and two bedroom apartments, private
balconies, reverse cycle air-conditioning, fully
appointed kitchen and laundry, TV/cable, TV/DVD/
stereo, direct dial phones, broadband internet access,
laundry facilities, ironing equipment, hairdryer and
daily servicing
The ground floor houses the bar and restaurant and looks fantastic with
cool music-inspired artwork adorning the walls, funky lighting and groovy
bar seating. The beer and wine list is extensive and offered up many of my
favourite sauvignon blancs so we decided to pop in for a drink. Although
the dinner menu looked tempting, we had already made reservations
down the road. “Save that one for next visit” we said as we merrily headed
off to a night of Asian feasting.
Once happily stuffed with seafood laksa and noodles, we wandered back
to our very cosmopolitan apartment and decided to check out the rest of
the tower. We headed up the elevator to the gymnasium where two equally
cosmopolitan guests were enthusiastically jogging away on the treadmill
(yes, it was 9.30pm on a Saturday night - I agree, weird), and checked out
the amazing 25 metre lap pool.
The barbeque sundeck and plunge pool had been well used during
the evening - there were quite a number of empty beer bottles and chip
packets in the bin and yes, we did look in the bin, so all in all the sundeck
looked like a fantastic place to have a dip and a barbie. But alas, we would
have to save that one for next visit too!
With so much to do on our next visit to Oaks Charlotte Towers, my
husband and I had better take some friends and try out one of the two
bedroom apartments in the not too distant future. Imagine all the cupboards
we could check out in a two bedroom apartment!
Oaks Charlotte Towers - everything you could want for a short break and
oh so very cosmopolitan in the city. z x
winter
in brisbane
competition
profile z x unwind
Brisbane really comes alive in winter. Energetic
and vibrant, Brisbane boasts an inexhaustible list
of experiences, adventures and activities. Whether
you’re into high art and theatre, footy, food, fashion,
film, family fun or just love a good fireworks display,
Brisbane has something for everyone during the
winter months with every weekend boasting at
least one major event.
To celebrate winter in Brisbane, Brisbane Marketing
and profile magazine are giving readers the chance
to win the ultimate winter weekend in Brisbane.
The prize* includes two nights accommodation
staying at Rydges South Bank for two adults,
Story Bridge Adventure Climb passes, entry
passes to Lone Pine Koala Sanctuary including
return transport with Miramar Cruises, along with
double passes to see Picasso and His Collection at
Brisbane’s Gallery of Modern Art. Valued at $900.
for your chance to win...
Simply visit www.brisbaneinwinter.com.au to
read all about the major events happening in
Brisbane during winter.
To enter, email five of these events to
info@profilemag.com.au by July 31, 2008.
Winner will be drawn on August 1, 2008 and contacted via telephone
or email. *Prize must be taken before September 14, 2008. See www.
profilemag.com.au/competitions for terms and conditions
july l august 08 profilemagazine 37

profile z x life
Balancing career and personal life is no easy task. Our
health experts are here to ensure you live a happy,
healthy and wise life.
stressed out?
Stress is known to play a large role in the diseases of modern day living and
the cost to society in terms of lost productivity and ill health is spiraling out
of control. Some estimate that 80 percent of healthcare costs go towards
the management of stress-related disorders. Lifestyle illnesses such as cancer,
heart disease, obesity, diabetes, depression, anxiety and fatigue are on the
rise. They are the ‘diseases of civilization’ that together cause 75 percent of all
deaths in Western Nations.
In today’s fast-paced modern lifestyle, stress is a more constant factor as
our lives become increasingly filled with potentially stressful daily challenges
and periodical life altering events. Stresses are compounded when we subject
ourselves to long working hours, poor dietary habits and a lack of physical
activity. It has been said that ‘stress is to the human condition, what tension is
to a violin string: too little tension and the music is dull; too much and the music
is shrill or worst still, the string snaps.’ A certain amount of stress is healthy for
our bodies and we adapt to the stress via responses controlled by the nervous
system. Too much stress is unhealthy and will overload the nervous system
response and start to create disease processes.
To adapt to stress in an effective, efficient and optimal way it is essential to
have a healthy working nervous system that is able to respond appropriately to
For those of us who feel it is about time for the male in our life to assume more
responsibility, the news is that a male contraceptive is on the way. Researchers in
the US state that a safe, effective and reversible hormonal male contraceptive is
expected to become commercially available within five years. That still provides
plenty of opportunities for unwanted pregnancies, so are there better options to
prevent unwanted pregnancies in the meantime?
Oral contraceptive pills have always been a good choice for the well-organised
woman, but can be disastrous for those inclined to miss the odd one! A plethora
of combined oral contraceptives are now on the market and for young healthy
women any of the normal low dose (

confidence
is only a whiter smile away
Summer, autumn, winter, spring…whatever the season, it is always fashionable
to have healthy white teeth.
There is no doubt about it, people associate white teeth with good health. If
you have a great smile you feel confident. Consider a typical day: there’s not
much we do where our teeth are not on show. We talk, we eat, we smile…
Furthermore a person’s natural tooth colour can vary from white to yellow
with every shade in between. Age can make our tooth colour change from
yellowish to grey. Tooth colour is also affected by your general health when
they were forming as a child, your diet and your lifestyle. Caffeine drinks, red
wine, smoking and certain medications, even brightly coloured foods such
as beetroot can change tooth colour. Regular professional dental cleans are
essential also, as teeth can discolour from plaque and tartar build-up.
At Smile by Design the professional whitening products and systems we
use have been clinically proven to provide visibly whiter teeth in three to four
days. The key to whitening success is professional supervision. Your dentist will
create a customised tray that fits comfortably in your mouth and allows you to
whiten every tooth, not just the front teeth.
Suite 2, Kawana
Professional Centre
(opposite Kawana Shoppingworld)
134A Point Cartwright Dr, Buddina Qld 4575
Phone 5444 1522
Coastal Family Health is the leader in providing high quality and comprehensive
healthcare for the whole family from newborns to the elderly.
profile z x life
Our centre is staffed by seven GP’s, including four female doctors, who are available to consult
on all aspects of women’s health, ante-natal care and family medicine.
SERVICES PROVIDED
Colgate Visible White takes only 30 minutes a day, allowing you to whiten your
teeth at your own convenience.
Almost anyone can benefit from professional tooth whitening. In our office we
are seeing the popularity of whitening increase dramatically with both women
and men, from ages 18 to 85! Tell your dentist that you are interested in tooth
whitening. They will guide you through the entire process. I would recommend
completing an oral exam before taking impressions of your teeth to create an
individual and customised tray for you. Furthermore your dentist will teach you
how to apply the whitening gel within the trays.
This is also the system we favour for whitening our own teeth!
Dr Simone Ricketts
Smile by Design
5443 2888
smilebydesign@optusnet.com.au
• Women’s Health • Reproductive Health • Family Planning • Ante-Natal Care
• Pathology • Travel Medicine • Immunisations • Fracture Clinic - synthetic castings available
• Wound Care • Acupuncture • Pre-employment Medicals • Positive Parenting Program
• Minor Surgery • Skin checks • Speech Pathology • CAMS Medicals
• Counselling Care Plans • Allergy Testing • Nutritional Medicine (Vitamins).
Dr Scott Parsons (Paediatric GP) | Dr Fiona McGrath | Dr Scott Phipps
Dr Michael Walsh | Dr Raylea Parkes | Dr Robyn McIntyre | Dr Allison Butler
www.coastalfamilyhealth.com.au www.childhealth.com.au
july l august 08 profilemagazine 39

profile z x life
C’mon, let’s be honest. There’s something about
bodybuilding that isn’t quite right. You think of
oversized freaks with fake tans and heads that look
way too small for their enormous bodies, right?
And what are they really hiding in their bum bags
as they lumber along with their impossibly huge
thighs rubbing together?
So you can imagine I was a little surprised when I met Annie Hewitt a local
lass, who is three times Natural World Bodybuilding champion. She had
not one eye-popping, over-tanned vein in sight. When I confessed to Annie
the typical perception of bodybuilders she was more than keen to set me
straight - about herself, and about bodybuilding in general.
“If you’re a female bodybuilder people think you must be blokey and that
you’ve got balls, but that’s such rubbish - you can still be feminine and have
toned muscles,” she shoots back at me. To prove her point, Annie jumps
to her feet and flashes me a glimpse of her six-pack stomach and her
curvaceous biceps. She’s right. I’ve never had the desire to touch another
female (sorry boys, it’s not that type of story) but it took a lot of restraint not
to feel the firmness of her chiselled frame.
So what’s going on with those bodybuilders who look like an incarnate of
the Incredible Hulk? Well, as Annie points out, not all bodybuilders are equal.
Body
of evidence
words angela bueti z x
With many years of sweat, dedication and
copious amounts of baby oil behind her, local
bodybuilding world champion Annie Hewitt
is now using her strength in a different way -
by taking on the global fitness world. Angela
Bueti recently found out just what has driven
this beautifully sculpted woman to build her
business empire.
Welcome to a sport where you can declare that you’re popping pills and not
be banned for life - in fact, it’s all part of the competition. I’m thinking that
maybe Ben Cousins and Ben Johnson chose the wrong sports.
“ If you’re a female bodybuilder
people think you must be blokey
and that you’ve got balls, but
that’s such rubbish. ”
In Annie’s case, she’s chosen to compete in the natural bodybuilding
category, where you work (bloody hard) with what God gave you.
“I prefer to call myself a body sculptor or an artist,” says Annie, again
trying to educate an ignorant scribe that bodybuilding doesn’t necessarily
equate to the steroids stereotype. So, why get into bodybuilding? It’s hardly
a traditional career path for a young woman. I can’t imagine too many
daughters saying, “Mummy, I want to be a bodybuilder when I grow up.”
Being blessed with a wonderfully symmetrical frame, Annie could be
pirouetting in Swan Lake or flinging herself around the uneven bars with
ease - without also having to work hard at defending these pursuits.
40 profilemagazine profilemag.com.au

Once upon a time Annie couldn’t even imagine stepping inside gym, let alone
stepping onto the world bodybuilding stage. “I’m not a gym kinda girl,” she once
professed. I hear you loud and clear Annie! But a persuasive work colleague
and a Mooloolaba gym owner changed all that, and less than a year after
competiting in an amateur competition, Annie stunned herself by winning her
first World Natural Bodybuilding title in 1999.
Then, just to prove it wasn’t a fluke, she won it again in 2000. And then, just to
prove she can make a comeback after a five year sabbatical, she won it again in
2006. Not bad for a girl who fell into a sport she knew nothing about.
“ I prefer to call myself a body
sculptor or artist. ”
Now another opportunity has come Annie’s way that she is attacking with as
much gusto as her bodybuilding career. A friend suggested she combine her
20 years of training, competing and working in television into helping others feel
good about themselves and their bodies. And so the Annie Hewitt Block Training
Program was born.
Annie wants to get people off their couches and moving again in the comfort
of their own homes. “My vision is to go global. It’s about time an Aussie was out
there doing this,” she asserts. It’s inspiring to see a Coasty taking it to the world
- just as she did in her bodybuilding career. Think Jane Fonda, but without the
lycra and hot pink leggings.
She promises no gyms, no pills, no orange tans, and no Barbie Doll-sized
bikinis. Your body will fit your head and you’ll get there the natural way. Annie’s
Block Training system provides a holistic approach to lasting and sustainable
weight loss with a no fuss workout and encourages users to make permanent
changes to achieve a complete mindset change.
If I can look even a smidge like Annie, and not a bodybuilder, I’m up for that. z x
On the mat
with Annie
Where will you be in five years time?
I will have finished busting all the fitness and diet myths. I’ll have a credible
and respected profile and my Block training program will be an international
success. Changing bodies and mindsets one person at a time!
What or who inspires you?
PASSION, PASSION AND MORE PASSION! Anyone who has passion
impresses me.
Who will be bigger - Jane Fonda, Richard Simmons, Buzz Aldrin
or Annie Hewitt?
The question is who will have the most important impact…it’s time to
tackle this obesity problem the healthy and practical way.
What do you do to relax?
I don’t have an off button, but I do like to escape to the hinterland.
july l august 08 profilemagazine 41

profile z x image
Brand image is as important for your business as it is for yourself. Feel good
in your own skin and project confidence - with a little help from our experts.
Breasts are typically amongst a girl’s best assets, and studies show them to be
the primary symbol of femininity. But can one have too much of a good thing?
Breast hypertrophy (or overgrowth) is relatively common, occurring in a
minority of young ladies and a larger proportion of older women. Ptosis (or
sagging) is usually associated, at least to some extent. The combination can
be a real drag - symptoms include breast pain, shoulder pain, back pain, bra
strap furrowing (or indentations), headaches, poor posture and inframammary
intertrigo (redness, irritation and fungal infections in the creases under the
breasts).
Breast reduction is typically a day surgical procedure involving far less
discomfort than one might expect, given the sensitivity of the organ concerned.
The most commonly employed technique was invented by an Australian plastic
surgeon, Dr Tom Robbins, in the 1950’s, and has evolved little as it remains an
excellent procedure.
His reduction mammoplasty inflicts an anchor-shaped scar on each breast,
much of which is hidden in the fold under the breast. It affords a high level of
control over breast size, with most women preferring a B or C cup.
endangered
mega-bosoms?
confidence is the new
power dressing
The 80’s saw women suit up for the office to blend into the corporate world.
As the old saying goes, ‘when in Rome do what the Romans do.’ This approach
sent clear statements across the boardroom that we were here to make out
mark. By the 90’s, a woman walking down the street sporting a designer suit
set an image of a leader amongst her peers in the jungle of surrounding glass
clad towers.
Gone are the days when a woman needs wide shoulder pads and a suit to
power dress to prove she is smart and successful. Suiting power status has
become part of a bygone era. The new power dressing is confidence.
Confidence in yourself, your own personal style and adapting it to your work
environment; suiting is still needed in some elements of careers - obviously non
one wants to be represented by a lawyer in court wearing a cocktail dress; it’s
just that suits are not needed to prove a point anymore.
The business world is fast-changing and fast-paced. Multiple quick
impromptu meetings as diverse as their locations, remote internet meetings and
conferences, the odd bit of jet setting and sometimes long hours in the home
office; but it’s not all work. Somewhere in there we have a social life.
It easily accomplishes the degree of required nipple elevation. Risks are
inevitably part and parcel of any surgical procedure, but are minimised by
cessation of ‘smoking’ and performance of the surgery once one has lost
excessive weight (achieving a body mass index below 28 or 30).
In the hands of an experienced plastic surgeon, preoperative information is
exhaustive, postoperative course almost invariably uneventful, and scar quality
usually excellent. The symptomatic mega-bosom may be an endangered
species.
Dr Mark McGovern
MB BS(Qld), FRACS (Plast.Recon.Surg.)
Cosmetic Plastic Surgeon and Reconstructive Surgeon
Vie Institute
5479 2922
It’s no wonder women today are redefining their image in their chosen fields
of practice and shying away from the ultra conservative power suit.
Personal style is the key to confidence, being sure of your presentation and
comfortable within it. At the same time the workplace isn’t the place to wear
the latest fashion sweeping the Milan catwalks. Just adapt your style to your
career requirements.
So, be confident, self assured and society will see the whole package without
the armour of a power suit.
Natalie Bedford
Zambezee Boutiques
Mooloolaba 5444 3640
Maroochydore 5475 4466
42 profilemagazine profilemag.com.au

Presents
MELA
PURDIE
and
HarryWHO
VERSACE
J E A N S C O U T U R E
Marc Cain
MaxMara
V E R G E
KENZO JEANS
Joseph Ribkoff
ANDIAMO
Tummy Tuck Jeans
G2
And many more...
Its about Anytime style, for Anywhere
Mooloolaba 45 the esplanade mooloolaba 07 5444 3640
Maroochydore 10 duporth ave Maroochydore 07 5475 4466

44 profilemagazine
time is precious...
but so is a great hair do
When your time is important but you still
expect top quality results, see the team at
Strut Hair & Beauty
tHe coRpoRate lifeStyle expeRtS
cut, colour and treatment 1.5 hour – 2 hours
full head foils and style cut 2 hours
corporate men’s cut 20 – 30 mins
appointments start on time with a money back
guarantee on quality of service
21 Beach Road, Maroochydore 5443 5605
profilemag.com.au

Jacqueline Wilson-Smith has years
of international experience as a
marketing consultant including
corporate positions for Constellation
Brands and Kraft Foods.
With a new role as national marketing manager for Kleenmaid,
Jacqueline decided it was time to practice what she preaches
and update her own ‘brand’ to match her new position.
With thanks to Wade from Strut Hair and professional make-up artist,
Vivienne Somers, Jacqueline’s fresh look is now suited to her corporate
role, whilst remaining an easy-care cut for her other important role as
mum to twins Samuel and Grace, and baby Max!
hair z x wade
I decided to totally change Jacqueline’s look but still keep a cut to suit
her lifestyle, so I went for a classic bob with a modern twist. For colour I
added a full head of highlights in contrasting natural tones to really bring
out her eyes and skin tone. To finish I used Kevin Murphy Anti Gravity
and GHD styling irons to create a classic corporate look.
makeup z x vivienne
I started with a light reflecting liquid foundation by Chanel Vitalumiere
in shade 20. To dress up Jacqueline’s eyes, I used a combination of soft
plum and taupe over a light overall eye base in white and pale pink over
the entire eye area to illuminate. Darker colours were then concentrated
on the outer half of the lid and eye contour area.
As Jacqueline’s hair was styled in a cheeky but sophisticated bob,
I chose to follow theme with cute ‘Twiggy’ eyes with thick spider leg
eyelashes and dark eyeliner. To finish I gave the cheeks lots of soft pink
powder concentrated on the apples of the cheeks for a young, fresh
look, lashings of Lancome Juicy Tube in Babydoll and a dusting of
M.A.C to add warmth. z x
before
win
profile magazine is giving one lucky ready the chance to update their look
with a complete corporate makeover. Let Wade and the team from Strut
Hair update your hair with a new style cut and colour, whilst our professional
makeup artist, Vivienne Somers will help create a fresh make up look for the
office. The winner of the corporate makeover will also receive a two-hour
wardrobe overhaul consultation from Styling You by Nikki valued at $200.
Nikki will come to your home and help you decide what wardrobe pieces
should stay, what should go and what can be sold on e-Bay.
Total package valued at $525.
profile z x image
stylists
corporate
wade from strut z x vivienne somers z x photography michelle hill
makeover
To enter, tell us in 50 words or less why
you need a corporate makeover and
include a recent photograph of yourself.
Send your entry to:
info@profilemag.com.au or post to
Corporate Makeover, PO Box 5012,
Maroochydore BC Qld 4558
july l august 08 profilemagazine 45
after

profile z x wardrobe
Turn up the heat this winter and
make the most of cold days by
layering crisp white shirts and
gorgeous jackets with tunics,
skirts and pants to create a
timeless corporate look.
fashion with attitude photography michelle hill z x
model phillipa harcourt, faye rolph models
above
Marc Cain tunic $639
MaxMara shirt $299
far left
Slim leg pant Mela Purdi $199
Classic long shirt Mela Purdi $149
Leather buckle belt $165
left
Marc Cain jacket $959
46 profilemagazine profilemag.com.au

C
M
Y
CM
MY
CY
CMY
K
Marc Cain jacket $629
Slim leg pant Mela Purdi $199
noosaheads_jun_08_2.pdf 04/06/2008 13:34:01
Kenzo $819
Harry Who pencil skirt $189
profile z x wardrobe
july l august 08 profilemagazine 47

profile z x business
Business always has its ups and downs. Ensure most of your
business is up with helpful advice from our business experts.
business buddies
Okay, so no one ever said maintaining relationships is easy… especially for an
over committed workaholic. Finding time to prioritise my human side (yes even
bankers have them) to catch with up friends, clients, work colleagues, business
partners, husbands and kids can be difficult. But it is so much more rewarding
for both the soul and the business than conversations with the computer
keyboard and the wall of my office.
I have found that I am at my most productive when I take the time to put
my head up and engage with the people around me who have the power to
influence, and in today’s cluttered consumer environment, the time invested
in making a connection with the professionals who can guide your business
decisions has never been more valuable.
It’s common knowledge that many business opportunities start on the
proverbial ‘golf course’, which is a bit of a challenge for someone who doesn’t
play the game. However, in a professional woman’s world I have found these
opportunities present themselves when you create real connections with others
by giving something of yourself. We are social creatures, after all, so why not
take advantage of this fact; I truly believe you get much more in return if you are
prepared to spend a little of your time and energy on others.
As a rule, over the past three years the Sunshine Coast business market has
outperformed the rest of the country in business sale prices, based on national
industry benchmarking averages. Sunshine Coast businesses have been
achieving in settled sale price, in some cases, up to as much as 20 percent
over the national average.
This has been largely driven by a number of key factors including strong
migration to the area and subsequent strong residential and commercial
building on the Sunshine Coast. These factors, added to an already buoyant
economy, make the Sunshine Coast a very attractive proposition in which to
live and work. Buying a business is often a consideration for new residents to
the area to support their new lifestyle. So, with some competition for quality
businesses, a premium has often been paid by either a local or migrant.
Currently the overall Australian business sales market is uneven and varies
largely from state to state, and also from region through to business type.
Despite this, business sales are still being made and good businesses are still
being sold very quickly. The larger business brokers are still achieving good
sales for their clients.
With recent uncertainty in the share market, increased fuel costs and by
all accounts the United States heading into recession, there is a degree of
cautiousness from prospective purchasers of businesses here on the Sunshine
A couple of years ago, I was lucky enough to hear Telstra Business Woman
of the Year Chris Cameron speak at a SCBWN breakfast, and something she
said really stayed with me.
She spoke about how building relationships with professionals helped her
overcome some of the challenges she faced in her business environment. She
described how their up to date knowledge added value to the decisions she
had to make and in our current economic environment, this human approach
to the business world has never made more sense.
So make some time to meet with your accountant, lawyer, banker or advisor,
have a chat and get to know the person behind the title and you never know
what you may discover… they may be human (and helpful) after all.
Kaitlyn Akers
Suncorp Banking
0419 790 956
Kaitlyn.Akers@suncorp.com.au
business
market update
Coast. They are looking for signs of the effect of these factors in the profitability
of the businesses they are looking to purchase. At this stage, small business
owners are not experiencing any significant fall in profitability, yet purchasers
are taking these factors into consideration and in many cases are hedging by
factoring this into any offer on the business.
Whether this is a temporary stumble in market conditions or a longer term
prospect, the future is unknown. However, the Australian economy is still
strong, the influx of migrants to the Sunshine Coast is still continuing and both
commercial and residential development on the Sunshine Coast is still strong.
In my experience, I have found that the Sunshine Coast is somewhat isolated
from the impact of national and international economic fluctuations and the
future for businesses on the Sunshine Coast is good. In summary what I am
saying is don’t let the market dictate to you when to sell your business. If you
have a good business and your business is still good in 18 months time, then
you will most likely achieve a similar return.
Brendon Crabtree
Coastal Business Brokers
5479 0055
www.coastalbusinessbrokers.com.au
48 profilemagazine profilemag.com.au

Want more than just an accountant?
PJT Accountants & Business Advisors do more than just count beans!
Located on Innovation Parkway Kawana Waters, PJT offer a FRESH
PROACTIVE approach to your accounting needs. Our Key Services include:
z Business Development & Advisory Services - Financial Planning
z Superannuation - Finance Brokerage - Compliance
z Hotel Industry Specialists
IMPROVE YOUR CHANCES OF SUCCESS.
MAKE THE RIGHT CHOICE FOR YOUR BUSINESS.
Telephone 07 5413 9300
www.pjtaccountants.com.au
phone 07 5458 9999
july l august 08 profilemagazine 49

profile z x business
make your good business
a great business
When was the last time you sat down and really thought about your business
and personal goals? Have you really thought about what you want to achieve
in the next 12 months, two years or even five years? Haven’t got that far yet?
Don’t stress as the start of a new financial year is the perfect time to set yourself
some goals.
Surprisingly, many of us don’t bother establishing formal business goals
because we know the general direction we want to take with our own business
or position. Writing down your goals and making them ‘real’ can make a big
difference to the results you will achieve.
Looking back, I remember the first time I ever wrote down my own business
and personal goals. After reviewing them 12 months later, I can say I was
amazed at the results. Not only did I achieve every one of my goals, I actually
beat them. Writing down my goals and how I was to achieve them made them
‘real’. I then became accountable for them and as a result they were cemented
in my mind. Having realised the importance of setting goals, my business
partners and I now re-evaluate our goals for our business and for our personal
lives every single year.
To begin establishing your goals, you will need to set down details of how your
goals are to be achieved and a time frame you would like to achieve them in.
How does your business
handle H.R. issues?
Essentials is your human resources support team
offering practical solutions to all business sizes
H.R Management
Recruitment
Industrial Relations
Performance Management
Programs
Call today for a free initial consultation
Phone 54380797
www.essentials4business.com.au
This may entice you to develop marketing plans, staffing policies and service
standards for your business. It is also recommended that your goals and how
you are to achieve them are taken into account when setting your budgets and
cash flows for the new financial year.
The final step is to define realistic time frames of when the goals are to be
achieved. It is important to avoid disappointment at this stage, so set yourself
goals that are both realistic and measurable. Always ensure that your goals are
achievable yet challenging. You should measure not only the results, but just as
importantly, determine your goals for future success.
In conclusion, you should measure not only the results, but just as importantly,
determine your goals for future success.
Jodie Thompson
PJT Accountants
5413 9300
www.pjtaccountants.com.au
50 profilemagazine profilemag.com.au

where to for what?
Why is everyone’s occupation now a profession? The term now reads like
a default setting. The traditional service professions (for example law and
medicine) are increasingly besieged by new generations of advisers, each
demanding credence and asserting their professional standing.
Some of these occupations have been around a while and are quite well
established. Nothing scary there. Others blow in on the southerlies - yet
another wave of recently arrived chancers looking for fresh fields in which to
re-invent themselves. Some are just repackaging and on-selling the legitimate
skills of others. Some just give old tricks a new name. That they make a
living speaks volumes about the relevance or accessibility of the established
professions (but that is an argument for another day).
The desirability of locations like ours seems to attract them - something to do
with the mirage of fast money in resort-like environments. Maybe there’s an
air of gullibility about us?
Whatever their origin or legitimacy, professional services look to become
pretty competitive. In the context of a faltering economy, expenditure on all but
the most essential services becomes discretionary. Against such an assault,
many service providers develop a siege mentality. Turf-wars ensue.
Few, if any, professions can properly practise in isolation from, and
without regard to, the skills of complementary and overlapping professions.
Unfortunately, turf-wars breed professional jealousies.
profile z x business
Clients are not referred onto those whose skills may be beneficial. The adviser
with whom you have the most contact is not necessarily the best qualified to
be your default ‘primary adviser’. They certainly won’t be best placed to assess
whether you need to consult a different professional, or who or what that other
professional might be, when they’re busy protecting their own patch.
The adviser who purports to know everything is dangerous. So are those who
don’t know what they don’t know. Consumers get hurt and the professions sink
along with consumers’ regard for them.
Ask yourself if you are comfortable with your current advisers. Do they possess
all the skills that you expect or require? If they don’t, are these advisers secure
enough to acknowledge their limitations? Do they actively assist you to obtain
the other advice you need, when you need it, or are they just fudging it?
A modern, sophisticated, well informed client will have the benefit of a variety
of professional advice, much of which will have areas of overlap. Beware
advisers who claim to know everything or, motivated by their own insecurities
and self interest, are reluctant to share clients with other disciplines.
Tony Sowden
Sajen Legal
5458 9999
www.sajenlegal.com.au
july l august 08 profilemagazine 51

profile z x office and home
Get the blues this winter - literally, with these
home and office furnishings that are sure to
brighten those winter days. Think aquamarine,
cobalt blue and rich, textured patterns.
Winter
above: ceramic fish platter, by osi, $699, blue printed napkins $6.60 each
and placemats $1.92 each by Linen and Moore, blue bird by ittala, $250
available from Siana Hill www.sianahill.com.au 5445 5737
bottom right: blue bag by Apple and Bee, $48.40
available from Siana Hill www.sianahill.com.au 5445 5737
below: printed cushions from $24.95
opposite page: blue ribbed glass vase (medium) $19.95
available from Global Living Furniture www.globalliving.com.au 5479 5900
blues
52 profilemagazine profilemag.com.au

profile z x office and home
office products
Nokia E61i
RRP $729
For serious business
The Nokia’s E series business phone designed for mobile
professions. The connectivity options are extensive and
email software such as Seven Mobile Mail or Blackberry
Connect can turn the E61i into a push email device. You
can view and edit documents and set up conference calls.
Comfortable to hold in your palm and thin enough to slip
into a pocket, the E61i also features a camera, video
camera, a music player and a video player for a bit of fun.
N78
CoMiNg SooN $799
Style matters
Stylishly designed and brimming with features, N-series handsets from Nokia up the ante
on multimedia mobiles. If it ain’t broke, don’t fix it, seems to be Nokia’s mantra and this
phone, the N78 shares many features with other handsets in the NSeries family including
Wi-Fi, HSDPA (3.5G) and assisted GPS. Unlike other NSeries handsets, this handset is set
up to geo-tag your pictures - when you take a picture it uses the GPS receiver to figure
out where you are and attaches that information to the photo. The N78 also boasts an FM
transmitter, which allows you to transmit music to the nearest FM radio. Essentially you’re
setting up a mini radio station; it’s going to be great for car journeys.
All phones available from Eco Communications 1300 722 173
Nokia 5610 XpressMusic
RRP $569
For music lovers on the go!
The 5610 XpressMusic is about convergence: you can have your
MP3 music player and your phone together in the one unit. As a mobile
phone, the 5610 is as good as we expect from a Nokia phone. Call
reception is good, messaging is easy and there’s the common addition
of calendar and clock to flesh out the functionality of the phone.
The menus are fast and responsive and there is almost no lag when
opening applications.
july l august 08 profilemagazine 53

profile z x property
amazing terrace views
in a class
of its own
TIn
a class of its own, this enormous 414m2 penthouse offers indulgent living and with its inspiring
design it embraces the unique waterfront position
and breathtaking panoramic views perfectly.
Every lifestyle option has been catered for in the
design of this huge double penthouse, from the
marble floors to the marble staircase, the fireplace
for cold winter nights and the roof top spa for hot
summer days.
The open-plan design of the penthouse is
accentuated by varying ceiling heights and fabulous
floor to ceiling glass doors. The effect is dazzling,
merging the inside areas with the outside and
creating a variety of living spaces to enjoy.
From its ideal position, the penthouse enjoys
panoramic views over Kawana to Caloundra in the
south, over Mooloolaba and Maroochydore to Mt
Coolum in the north, and sunrises that rise out of the
depths of the Pacific Ocean every morning. You can
just imagine sipping an icy gin and tonic watching the
sun set from either the 20m 2 terrace or the exclusive
rooftop – decisions, decisions!
words genine howard z x
Looking for a property perfect for an executive lifestyle?
Look no further than this magnificent waterfront penthouse.
he moment I entered the penthouse at St
Kitts, I knew I had found something special.
An elaborate yet practical granite and timber
kitchen overlooks the living area complete with top
of the range Kleenmaid appliances (including coffee
machine), whilst a separate bar area is perfect for
entertaining with refrigerated wine storage, bar stools
and views over the canal.
No detail has been over looked, with an integrated
C-bus lighting system for personal mood setting and
fully ducted air conditioning.
With four ensuited master bedrooms, space
and privacy is not an issue in this apartment. All
bedrooms boast walk-in robes and their very own
spa bath, along with a large office that could easily
double as a fifth bedroom.
Adding to the practicality of this home is the
16-metre marina berth at St Kitts, four car garage
and access to the residential resort’s two heated
swimming pools, spa, sauna and fully equipped
gymnasium.
16 St Kitts, Kawana Island is a luxurious penthouse
that definitely promises a life of luxury to match. z x
kawana island
U 16 “St Kitts” 7 Grand Parade
4 bed 4 bath 4 car
Office, exclusive rooftop, 16m marina
berth, deepwater access, 414m 2 of
penthouse splendor
Price by negotiation
Agent Matt Glynn at Henzells Agency
Contact 0404 315 066 or 5436 8033
54 profilemagazine profilemag.com.au

ar with refrigerated wine storage
open plan living
profile z x property
panoramic north views
july l august 08 profilemagazine 55

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