Scenario planning â how to find the right strategy at ... - Roland Berger
Scenario planning â how to find the right strategy at ... - Roland Berger
Scenario planning â how to find the right strategy at ... - Roland Berger
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Study 21<br />
Trying <strong>to</strong> identify business opportunities in an uncertain future is<br />
a <strong>to</strong>ugh challenge. But <strong>the</strong> scenario <strong>planning</strong> designed by HHL<br />
Leipzig and <strong>Roland</strong> <strong>Berger</strong> helps str<strong>at</strong>egic planners and decisionmakers<br />
identify <strong>the</strong> most relevant future scenarios in specific<br />
industries and regions.<br />
Each of <strong>the</strong> four scenarios described for <strong>the</strong> global manufacturing<br />
industry represents an extreme vision of <strong>the</strong> future. The world may<br />
never resemble any of <strong>the</strong>se positions exactly, but <strong>the</strong> trends and<br />
issues identified in each will shape <strong>the</strong> eventual outcomes.<br />
Industries in any region could exhibit characteristics from different<br />
scenarios depending on <strong>how</strong> protectionism and resource intensity<br />
affect industry-specific dynamics. Companies from developed<br />
n<strong>at</strong>ions will succeed if <strong>the</strong>y can identify opportunities th<strong>at</strong> cut<br />
across several scenarios and, with a little tweaking, <strong>find</strong> str<strong>at</strong>egies<br />
<strong>to</strong> capture <strong>the</strong> full potential of any possible scenario.
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