Scenario planning – how to find the right strategy at ... - Roland Berger

Roland Berger Strategy Consultants
A squandering society with high resource
intensity and low protectionism
Developed nations can potentially profit by supporting emerging
nations' efforts to mass-produce low-cost goods. A particularly
apt example is Siemens' SMART product line. In this scenario,
more global attention is paid to "reverse innovation", inventions
created in developing countries and disseminated to the
industrialized world. An example is the Tata Nano automobile,
upgraded for Western markets and marketed as Tata Europe.
Gigantic, complex supply chains create immense business value
for companies that have the capability to orchestrate these
chains and delay customization. Technology companies that can
"glue" the manufacturing economy together will increasingly
capture value. Large-scale fossil fuel power plants still dominate
the energy sector, driving open-pit mining for coal and more
exploitation of resources in Africa. Gas guzzlers dominate
the automotive landscape. Millions of first-time car buyers in
the emerging markets of China and India crave prestige cars
from the West. Western manufacturers are able to exploit
this lucrative market. Electric vehicle technology transfers
from developed to developing countries, only to languish in a
niche existence. Industrialized nations' renewable energy
solutions take a backseat, as do micro energy generation
technologies.
Setting up local R&D facilities to fulfill customer needs
and ensure know-how transfer
Guaranteeing access to well-educated personnel with local
market know-how to develop innovative products and solutions
Developing mass production capabilities to address
emerging market demand
Optimizing costs to offer competitively priced products
Setting up a global supply chain to guarantee delivery
of Western products like prestige cars to emerging markets
and also to market reverse innovations back to
industrialized nations