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Yamaha Corporation Of America Winter Namm 2012 Press

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KEYBOARD DIVISION<br />

AUTHENTIC TOUCH, ELEGANT FORM:<br />

YAMAHA NU1 HYBRID PIANO OFFERS REALISTIC UPRIGHT ACTION<br />

-Superb Upright Launches New Hybrid Piano Category-<br />

ANAHEIM, Calif.— <strong>Yamaha</strong> introduces the NU1, a new hybrid piano that combines the<br />

traditional sound and feel of an acoustic instrument with the industry’s most innovative digital<br />

technology. Featuring the same acoustic piano action used in <strong>Yamaha</strong> upright pianos, housed in a<br />

refined, compact design, the NU1 brings the renowned sound of <strong>Yamaha</strong> to any home.<br />

sound of an acoustic grand.<br />

NU1 is part of a newly established hybrid category that<br />

also features the AvantGrand Series of pianos.<br />

Introduced in 2009, the acclaimed technology of the<br />

AvantGrand offers advanced piano sound reproduction<br />

without the tuning, cost or footprint of a comparable<br />

stringed instrument. This hybrid category caters to<br />

serious players who live in small spaces, as well as<br />

families on limited budgets, offering them the feel and<br />

“The touch and feel of a piano is vitally important to any pianist, whether they’re just starting out<br />

or playing at a professional level,” says Jim Levesque, hybrid piano marketing manager, <strong>Yamaha</strong><br />

<strong>Corporation</strong> of <strong>America</strong>. “The NU1 delivers an authentic playing experience that is almost<br />

indistinguishable from that of an acoustic piano.”<br />

With the same action and natural wood keys used in <strong>Yamaha</strong>’s finest upright pianos, the NU1<br />

offers a realistic feel that is sure to inspire. The NU1 utilizes <strong>Yamaha</strong>’s newly-developed<br />

acoustic technology to reproduce the characteristic resonance felt when playing an acoustic piano.<br />

This authentic action is complemented by remarkable sound sampled directly from <strong>Yamaha</strong>’s<br />

elite fleet of hand-built concert grand pianos.<br />

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