Yamaha Corporation Of America Winter Namm 2012 Press
Yamaha Corporation Of America Winter Namm 2012 Press Yamaha Corporation Of America Winter Namm 2012 Press
YAMAHA FGX700SC: SOLID SITKA SPRUCE TOP ACOUSTIC-ELECTRIC AT A NICE PRICE —Top-Selling Acoustic Guitar Now Outfitted With Preamp— ANAHEIM, Calif.—Yamaha’s famed FG line of folk guitars has long represented incredible value and playability, a tradition furthered with the introduction of the FGX700SC. The new FGX700SC is based on the world’s most successful solid top acoustic guitar, the FG700S. The new FGX700SC features Yamaha’s impeccable build quality with an added cutaway and a one-way System 55T piezo/preamp system that includes a tuner, three-band EQ and an adjustable mid frequency slider. Like its non-electrified counterpart, the FGX700SC represents a phenomenal value. “The FGX700SC acoustic guitar offers all the great features of the FG700S, with an added cutaway and preamp system,” says Dennis Webster, marketing manager, Yamaha Guitars. “Available in high-gloss natural finish, it sounds great unplugged and through an amp or PA system. Quality material, outstanding construction and tried-and-true value make it too good to miss.” The FGX700SC (MSRP: $483) is currently available. For more information, visit Yamaha Corporation of America at NAMM 2012 in the Marriott Hotel Marquis Ballroom, Anaheim, Calif.; write Yamaha Corporation of America, Yamaha Guitars, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; visit http://www.yamahaguitars.com. 32 of 32
YAMAHA’S WELL-RECEIVED A-SERIES GUITARS ISSUED IN BEAR CLAW SPRUCE TOPS —Bold Look for Limited Edition Releases— ANAHEIM, CA. — Yamaha’s new handcrafted A-Series acoustic-electric guitars, which have received excellent reviews in the guitar press, will be issued with Bear Claw Spruce tops. The 50 A3RBC dreadnought and 50 AC3RBC concert shape models are expected to sell out quickly. Bear Claw Spruce generally features interesting-looking wood grain patterns as opposed to typical Sitka Spruce tops, where the grain usually runs straight. Featuring a new look, a new feel and a new sound for Yamaha guitars, the A-Series launches the company into a previously untapped market segment by providing a professional instrument designed to be the workhorse of any steel-string guitarist’s arsenal. From the new headstock design to the touch-of-class rosette and mahogany binding, Yamaha has focused on every detail to create the feel and playability sought by today’s acoustic-electric guitar player. Featuring a slim neck profile and a rounded fretboard edge, the A-Series delivers ease and comfort. Yamaha also increased its traditional string spacing and lowered the action to accommodate today’s players. In addition, the semi-open pore finish on the necks of the A-Series maintains the wood’s feel, yet also enhances playability. Tone is always key to an acoustic electric guitar and Yamaha has overachieved with the A-Series. Dreadnought and concert shapes are offered in Mahogany back and sides and Rosewood back and sides. All models feature solid spruce tops and are outfitted with new S.R.T. (Studio Response Technology) electronics developed by Yamaha. The new S.R.T. preamp, an exclusive Yamaha technology, incorporates a piezo pickup system with a built-in microphone modeling technique specific to each guitar model. The S.R.T. system lets players choose from three different mic settings that can be blended with the piezo pickup, delivering on the often-elusive dream of providing studio-quality sound while playing live on stage. In addition, the S.R.T. system’s feedback detector cancels feedback frequencies in live situations. “We often hear stories from artists and customers that their first guitar was a Yamaha and now, with the new A-Series, their next guitar should also be a Yamaha,” said Dennis Webster, 33 of 33
- Page 1 and 2: YAMAHA CORPORATION OF AMERICA WINTE
- Page 3 and 4: also sponsors international events
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YAMAHA’S WELL-RECEIVED A-SERIES GUITARS ISSUED IN<br />
BEAR CLAW SPRUCE TOPS<br />
—Bold Look for Limited Edition Releases—<br />
ANAHEIM, CA. — <strong>Yamaha</strong>’s new handcrafted A-Series acoustic-electric guitars, which have<br />
received excellent reviews in the guitar press, will be issued with Bear Claw Spruce tops. The 50<br />
A3RBC dreadnought and 50 AC3RBC concert shape models are expected to sell out quickly.<br />
Bear Claw Spruce generally features interesting-looking wood grain patterns as opposed to<br />
typical Sitka Spruce tops, where the grain usually runs straight.<br />
Featuring a new look, a new feel and a new sound for <strong>Yamaha</strong> guitars, the A-Series launches the<br />
company into a previously untapped market segment by providing a professional instrument<br />
designed to be the workhorse of any steel-string guitarist’s arsenal. From the new headstock<br />
design to the touch-of-class rosette and mahogany binding, <strong>Yamaha</strong> has focused on every detail<br />
to create the feel and playability sought by today’s acoustic-electric guitar player. Featuring a<br />
slim neck profile and a rounded fretboard edge, the A-Series delivers ease and comfort. <strong>Yamaha</strong><br />
also increased its traditional string spacing and lowered the action to accommodate today’s<br />
players. In addition, the semi-open pore finish on the necks of the A-Series maintains the wood’s<br />
feel, yet also enhances playability.<br />
Tone is always key to an acoustic electric guitar and <strong>Yamaha</strong> has overachieved with the A-Series.<br />
Dreadnought and concert shapes are offered in Mahogany back and sides and Rosewood back<br />
and sides. All models feature solid spruce tops and are outfitted with new S.R.T. (Studio<br />
Response Technology) electronics developed by <strong>Yamaha</strong>.<br />
The new S.R.T. preamp, an exclusive <strong>Yamaha</strong> technology, incorporates a piezo pickup system<br />
with a built-in microphone modeling technique specific to each guitar model. The S.R.T.<br />
system lets players choose from three different mic settings that can be blended with the piezo<br />
pickup, delivering on the often-elusive dream of providing studio-quality sound while playing<br />
live on stage. In addition, the S.R.T. system’s feedback detector cancels feedback frequencies<br />
in live situations.<br />
“We often hear stories from artists and customers that their first guitar was a <strong>Yamaha</strong> and now,<br />
with the new A-Series, their next guitar should also be a <strong>Yamaha</strong>,” said Dennis Webster,<br />
33 of 33
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