Yamaha Corporation Of America Winter Namm 2012 Press

THR AMPS FROM YAMAHA:
A NEW ALTERNATIVE FOR GUITARISTS
—Compact, Powerful Units Designed to Be a Guitarist’s Third Amp
Around the House or On the Go—
ANAHEIM, Calif.—Yamaha’s thoroughly unique THR amplifiers represent a completely new
category of never-before seen guitar amp. The first hi-fi stereo units to feature realistic guitar
multi-effects and classic amp modeling, they also function as an exceptional guitar recording
interface. Not only do they sound good, they also look sleek. Though compact, they pack a lot of
power when plugging in an electric guitar, acoustic guitar or bass.
Most guitarists have a stage rig and a smaller practice
amp, but the THR10 and THR5 provide a third
alternative – an attractive amp with a multitude of
capabilities that fits on a coffee table or desk and
provides great sound for the times when a guitarist isn’t
on stage. Fully portable, the battery powered THR amps
feature Yamaha’s exclusive Virtual Circuit Modeling
(VCM) effects, including professional sounding reverb, and realistic tube-like amp response. It
also includes an input for an mp3 player and a USB direct input.
“If I had the THR growing up, I would never have left my house,” said Dennis Webster,
marketing manager, Yamaha Guitars. “To have that incredible stereo sound with Yamaha’s
VCM is a game changer for the personal amplifier business. The THR line-up of personal
amplifiers combines the best of all worlds; sound, functionality, portability.”
The THR represents a new category of guitar amplifier that comes bundled with Cubase AI6
Digital Audio Workstation and offers near-zero latency computer recording. And, when
connected to a computer, it serves as a great-sounding monitor. The hi-fi stereo playback
seamlessly blends with the guitar output so that it sounds like the guitarist is part of the band.
“This is the first amp of its kind and it performs so many functions extremely well,” said
Armando Vega, product manager, Yamaha Guitars. “The THR offers tremendous value and
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