Communication Standards Manual - Medical Center Intranet

AVAILABLE ASSISTANCE
MUSC Business Development and Marketing Services
MUSC Business Development and Marketing Services Department is a specialized
division devoted to market analysis, strategy and communications functions which
market MUSC in the highly competitive and continuously changing health care
industry. Marketing professionals are available to advise administrative offices,
departments, faculty and staff in the planning, development and execution of
strategic communications which enhance and increase awareness of MUSC brand;
build collaborative relationships; and attract patients and businesses to MUSC
services. There is no charge for consultative services when projects are not within the
scope of service for the department. For assistance, call 843-792-6409.
MUSC Public Relations
MUSC has a wonderful story to tell, and the Office of Public Relations is responsible
for conveying it to the university's staff, students, faculty and the general public. We
do this, in part, by building awareness of MUSC's programs, policies, opportunities,
achievements, and its mission of serving all South Carolinians through education,
research and patient care.
Media Relations: Our media relations staff can provide expertise and guidance
in placing stories and reacting to media requests. If notified by the media, all
MUSC-entities' staff are required to notify the media relations team and adhere to
appropriate guidelines and protocols for working with the news media.
All press releases from any MUSC entity must be approved through the Office of
Public Relations, and a finalized, electronic copy must be given to the office for
record-keeping. Contact information for the media relations team is located on the
PR Team web page, musc.edu/pr/team
All press must be accompanied by a Public Relations staff member when on campus.
For more information on press protocols, visit: musc.edu/pr/visits The press release
site: musc.edu/pr/press
50 MUSC Communication Standards