GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE

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Salgótarján, 04. – 06. October 2012 developments of minor significance can be financed rather from internal resources. The micro-regions have to designate those narrow areas of development that carry the chances for sustainable tourism growth (e.g. villages in extraordinary landscapes at the foot of the Bükk Mountains). An increase of the significance of tourism cannot be expected without the systematic cooperation of local governments and micro-regional centers. The tourism supply of Bélapátfalva, Pétervására, Abaúj-hegyköz, Füzesabony micro-regions far outweighs the economic opportunities. The Abaúj-hegyköz micro-region is in the period of fast growth, whereas the Bélapátfalva micro-region is in the period of slowing growth. The signs of decline can be experienced in the Pétervására and Füzesabony micro-regions. The sources of the further development of tourism can come almost exclusively from external, primarily domestic resources. The narrow sources of the local governments and the small number of highly skilled professionals form a barrier to winning tender sources. Further results can be expected from investment incentive, investment supporting programs that promote regional tourism potential. The Mezőkövesd, Rétság, Szécsény micro-regions have less significant “tourism supply” than the previous group but have somewhat more favorable economic potential. The Mezőkövesd micro-region is in the period of dynamic development, the Rétság micro-region in „revitalization‟, whereas the Széchenyi micro-region is in decline. The Mezőkövesd microregion is on growth track B due to its tourism supply; the regional significance of tourism is less significant in the other two cases. It is predominantly the Mezőkövesd micro-region that can expect grant funding; in the case of the other two, their location near Budapest and utilizing the Old Village of Hollókő and its Surround-ings to a greater extent may bring results. The Mezkövesd micro-region, capitalizing on its excellent availability, should expand its catchment area, both inside and outside the region. The Heves, Mezőcsát, Bodrogköz, Szikszó and Encs micro-regions belong to those lagging behind in the national rank on the basis of their economic power. Their tourism supply and performance is negligible, which is even coupled with decline. There is a small chance for the regional-level development of tourism. The Mezőcsát and Heves micro-regions are in the best position, as they can utilize their excellent accessibility, the proximity of Lake Tisza and a thermal water supply. The tourism developments can come almost exclusively outside the region. In my opinion, only isolated development can be expected. For the majority of the micro-region‟ settlements, it would be worth trying to find other means of encouraging development/growth. The “tourism supply” and economic performance of the Bátonyterenye, Pásztó, Szerencs, Edelény and Ózd micro-regions are deeply below average. The visitor turn-over is negligible compared to the population, and processes of marginalization have been typical for long years. Apart from some exceptions (e.g. Edelény), significant tour-ism investments cannot be expected from internal and external (private or budgetary) resources. Special attention has to be paid in the case of tourism development so that the criteria of sustainability are complied with. The Szerencs micro-region undeservedly belongs to this group, since its settlements belonging to the wine-region, the architectural and cultural heritage of Szerencs would justify tourism development. The development of the micro-region‟s accommodation supply is reasonable, especially in the core area of the Tokaj Wine Region (historic cultural landscape - World Heritage Site) [4]. CONCLUSION The last two decades have brought significant mostly positive changes to the operation of the thermal baths in Hungary. Thanks to the Széchenyi Plan and the National Development Plan several baths were refurbished and modernized. However we can not be satisfied intense competition can be expected in the near future but effective service development and marketing communication can provide a competitive advantage. The region‟s economic 52
<strong>GEOTOUR</strong> & <strong>IRSE</strong> 2012 situation can be a barrier for the further development which can be eliminated by the external investors. Health tourism can be an attractive investment field in its complexity. There are good examples, the realization of well-thought-out business plans brought success in many cases (Demjén, Tiszaújváros) REFERENCES [1] [1] Aquaprofit Műszaki, Tanácsadási és Befektetési Rt.: Országos Egészségturizmus Fejlesztési Stratégia. (National Health Tourism Development Strategy) 2007. május 30. 173 p. [2] [2] Dr. Budai Zoltán: Marketing a fürdőfejlesztésben. (Marketing in the case of thermal baths development) Turizmus Bulletin VI. évfolyam 1. szám 2002. http://itthon.hu/site/upload/mtrt/Turizmus_Bulletin/02_01/SZ3.HTM [3] [3] Dr. Budai Zoltán: A Széchenyi Terv keretében megvalósuló egészségturisztikai fejlesztések első félévének eredményei. (Health tourism developments of the The Széchenyi Plan first half results) Turizmus Bulletin V. évfolyam 3. szám, 2001. http://itthon.hu/site/upload/mtrt/Turizmus_Bulletin/01_09/Sz3.htm [4] [4] Péter Zsolt: A turizmus térségi folyamatainak összefüggései, különös tekintettel az Észak-magyarországi régióra. (Issues of the regional processes of tourism with special regard to northern Hungary) PhD disszertáció Miskolc, 2010. 180 p. 53
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