GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE

Salgótarján, 04. – 06. October 2012
Tab. 2 SWOT analysis of Hungary‟s thermal tourism
Strengths:
Richness of mineral, thermal and
medicinal water resources,
historical baths, spas, spa culture,
internationally-known sites, brands,
world-class spas,
reasonable prices,
stable domestic demand,
well-functioning quality monitoring,
operational thematic clusters.
Opportunities:
Increasing proportion of elderly
people,
increasing demand for alternative
tourism,
the increase in effective demand in
the
case of the neighboring countries,
increasing demand for
specialized services,
opening of European insurance
companies,
strengthening Internet-based
communication,
growing selection of quality hotels,
foreign investments,
rapid expansion of highway network,
higher level management skills,
strengthening the travel agencies,
increasing demand for wellness
services.
Source: Own compilation
Weaknesses:
Many baths are in bad condition,
variable quality of services,
lack of self-government resources,
lack of cooperation among tourism
operators,
bad accessibility
weak and almost absent marketing
activity,
lack of well trained professionals,
knowing foreign languages,
absence of the medicinal water
declaration
many facilities are not accessible by
disabled,
dependence on (self) government
sources,
season only services.
Threats:
Stronger competitors,
undifferentiated product range,
excessive and unnecessary
exploitation of the thermal wells
incomes don‟t cover expenses,
price/performance
index
deterioration,
lack of investments,
insufficient funding sources,
unfavorable regulations, non
sustainable
business plans.
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