GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE

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Salgótarján, 04. – 06. October 2012 Fig. 1 Thermal baths and spas of Hungary, Source: National Health Tourism Development Strategy 2007. 13. p. Fig. 2 Tourism projects financed by Széchenyi Plan Source: Budai Z. 2002. 46
<strong>GEOTOUR</strong> & <strong>IRSE</strong> 2012 Tab. 1 Natural healing factors and thermal baths of the Hungarian regions (2011) Ther Climati Therma Thermal Medical Medical mal c health l water Bath mud gas cave resort Northern Great Plain 61 8 0 2 0 2 Southern Great Plain 42 11 0 1 0 1 Western Transdanubia 40 11 0 2 0 4 Southern Transdanubia 26 10 1 0 0 1 Central Hungary 26 13 1 0 0 0 Northern Hungary 20 7 2 0 1 4 Central Transdanubia 9 3 1 0 0 1 Hungary 224 63 6 5 1 13 Source: Own compilation based on the data of the National Public Health and Medical Officer Service Thermal water can be explored almost under the whole country but the regions of the Great Plain can‟t be beaten nor in quality nor in quantity but the distribution of thermal baths is more balanced with the exception of Central Transdanubia (Table 1). Several internationally known spas are available in Hungary many of them are meeting the international standards and provide quality services. Although the National Public Health and Medical Service Office ensures that all spas meet the applicable requirements adequate facilities –thanks to the lack of resources- have not been available in many places. The expected medium and long-term growth of domestic and foreign demand and the expansion of the (high-speed) road network will stimulate reconstruction and enlargement of the less known and peripheral resorts however the lack of sufficient capital, appropriate marketing and specific knowledge can lead to non sustainable operation. Hungary‟s main competitors are the neighboring countries and EU Member States. Spa services are generally extremely high-priced and high quality products on the international tourism markets. Because of the moderate supply of these services in Hungary, Austria Germany Switzerland or Italy are often chosen by the market segments of high demand. Czech Republic, Slovakia, Romania and Poland have become stronger competitors in the recent years too (Figure 3). Despite the fact that Hungary has excellent conditions for health tourism, strengthening competition is expected in the future. In the recent years wellness tourism which is less dependent on natural resources have had definitely significant growth in comparison of medical tourism. This is both opportunities and threats for the country because „cheap‟ and good quality water is almost everywhere but it is not unique from the viewpoint of the tourists. In my opinion the existence of the healing thermal water can be a good communication point of the future. Today Hungary has only 197 acknowledged as healing water of the potential 1372. Assuming that other waters which are not registered have similar characteristics it would be appropriate to support the official recognition procedure. 47
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