GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE

GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE

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Salgótarján, 04. – 06. October 2012 Spa management should focus on spa visitors, in terms of retaining their favour, re-visitation, satisfaction with services and thus creating a good reputation of the spa. It is necessary to offer products as spa packages, reasonably priced for visitors that would be interesting for customers and would represent a gain for the spa in a long term. It is also necessary to introduce new trends in the spa industry to be able to impress both domestic and foreign clients. The spa equipments designed for individual spa treatments play a vital role in the spa. Their state is aesthetically not very favourable. When compared with a Czech spa, e.g. Luhačovice, Smrdáky are so far behind. Fig. 1 Equipment of the Smrdáky spa [6] Fig. 2 Equipment of the Luhačovice spa [7] In order for the Smrdáky spa to become a favourite and popular place for rest, relaxation and treatment, it is essential to adapt it to the requirements of clients and of course keep up with new trends in the field of spa and wellness. SPA TRENDS ‣ Connection of Fine dining and spa This trend is based on interconnection of an original culinary and spa experience that is sought primarily by clients interested in gastronomy who are, at the same time, large spa and wellness enthusiasts. According to the famous yogi Romanelli David from Los Angeles, who is known for his idea of linking wine, chocolate and yoga, people nowadays prefer short stays and this culi-spa trend in the form of weekends offers exactly what they want. It gives them a chance to participate in the cooking process, to use local materials and the ability to learn how to join wine and meal. Even spa hotels which are provided with well-known and respected chefs and wellness guru to prepare so called gastro-wellness week are not an exception. As an example serves Papaver Casino Centre with its program "Plates and Pilates", which means pilates three hours per day combined with food from local farms and gardens [8]. ‣ Cold and heat Most spa treatments are traditionally associated with heat as evidenced by different types of saunas, steam baths, hot stone massage etc. Currently spas rank among various treatments also those where the main therapeutic element is the contrast of cold and heat, which positively influences inflammation of joints and muscles. Techniques for hot / cold treatments are used in such spas as Day Spa in Canada or Glenapp Castle in Scotland. Guests can lade ice crystals, which serve to cool the body after using sauna, out of magnificent fountains in each ESPA around the world. Some hotels and spa resorts build indoor snow chambers, or even an igloo that ensure a smooth transition from hot to cold and they are better and more engaging form than 42

GEOTOUR & IRSE 2012 immersion into ice water. Arctic ice chamber with falling snow is built in Las Vegas at Qua Baths & Spa at Caesar Palace. Another example of a modern concept of cold is Dolder Grand Hotel in Switzerland, where guests can throw snow balls into each other or Aqua Spa in the UK, which has an igloo where accommodated guests can order an early morning wake-up shower [8]. ‣ Relaxation for feet Wellness and spa centres begin to focus on the care of feet. We can call it e.g. "foot fitness". It is not just a classic pedicure but mainly treatment of pain arising from wearing wrong shoes. The "foot fitness" is sought mostly by women who constantly underlie to dictates of global fashion trends, which forces them to wear dangerously high heels, popular flip-flops and other bulky shoes. Inspiration can be found in the Canyon Ranch SpaClub in Las Vegas which introduced a comprehensive program called Healthy Feet offering computerized gait analysis and a wide list of procedures for feet care [8]. ‣ Combination of sound, light and water Experts agree that different sounds stimulate people differently, e.g. the sound of nature can relax the human body, while the sound of drums revives, and even the colour can influence our mood. Novelty in massages is the sound of wind and river produced directly by the hands of the therapist. Combination of sound, light and water is the best combination to achieve total relaxation of body and soul. In some centres, even pools are transformed into concert halls with the help of music or procedures are associated with night laser show. [8] ‣ Unforgettable Experiences The essence of this trend is to provide clients with breathtaking experiences that they otherwise have no opportunity to try. There are no limits for imagination in this case. The base can be formed by spa and wellness parks located in different ice geysers, Caribbean lagoons and tropical waterfalls. ESPA at the Ritz-Carlton in Hong Kong offers a unique experience to its visitors. It has the highest spa in the world located on the 116th floor. Guests who swim in the pool feel like being in the plane [8]. ‣ Spa and men Care about appearance and body was purely a matter of women for a long time. Today, even men begin to realize the importance of caring for their body, face and soul regeneration. It often results from the profession in which men underlie to physical or psychological pressure. They have a demanding job which forces them to stretch their energy [9]. That is the reason why spa resorts increasingly focus on male clients. They create special cosmetics for them; provide them with treatments based on their ideas. This trend presents a strong competitive advantage and creates new opportunities for spas [9]. CONCLUSION To dispose with healing water and to have suitable conditions for treatment of various diseases is only half of the success of the spa. The other half is management that should see clients as individuals with their own needs and desires, and therefore strive to satisfy them. However, we often face with an approach that does not meet our expectations and we get negative experience. It does not make a good name for the spa. Spas should gradually adapt their products and services to constantly changing trends and find the most efficient way to align them with the requirements of the clients. The ability to use them gives either spa or wellness department a competitive advantage and the ability to ensure a stable clientele that would be satisfied with the money spent. 43

Salgótarján, 04. – 06. October 2012<br />

Spa management should focus on spa visitors, in terms of retaining their favour, re-visitation,<br />

satisfaction with services and thus creating a good reputation of the spa. It is necessary to<br />

offer products as spa packages, reasonably priced for visitors that would be interesting for<br />

customers and would represent a gain for the spa in a long term. It is also necessary to<br />

introduce new trends in the spa industry to be able to impress both domestic and foreign<br />

clients.<br />

The spa equipments designed for individual spa treatments play a vital role in the spa. Their<br />

state is aesthetically not very favourable. When compared with a Czech spa, e.g. Luhačovice,<br />

Smrdáky are so far behind.<br />

Fig. 1 Equipment of the Smrdáky spa [6] Fig. 2 Equipment of the Luhačovice spa [7]<br />

In order for the Smrdáky spa to become a favourite and popular place for rest, relaxation and<br />

treatment, it is essential to adapt it to the requirements of clients and of course keep up with<br />

new trends in the field of spa and wellness.<br />

SPA TRENDS<br />

‣ Connection of Fine dining and spa<br />

This trend is based on interconnection of an original culinary and spa experience that is<br />

sought primarily by clients interested in gastronomy who are, at the same time, large spa and<br />

wellness enthusiasts. According to the famous yogi Romanelli David from Los Angeles, who<br />

is known for his idea of linking wine, chocolate and yoga, people nowadays prefer short stays<br />

and this culi-spa trend in the form of weekends offers exactly what they want. It gives them a<br />

chance to participate in the cooking process, to use local materials and the ability to learn how<br />

to join wine and meal.<br />

Even spa hotels which are provided with well-known and respected chefs and wellness guru<br />

to prepare so called gastro-wellness week are not an exception. As an example serves Papaver<br />

Casino Centre with its program "Plates and Pilates", which means pilates three hours per day<br />

combined with food from local farms and gardens [8].<br />

‣ Cold and heat<br />

Most spa treatments are traditionally associated with heat as evidenced by different types of<br />

saunas, steam baths, hot stone massage etc. Currently spas rank among various treatments<br />

also those where the main therapeutic element is the contrast of cold and heat, which<br />

positively influences inflammation of joints and muscles. Techniques for hot / cold treatments<br />

are used in such spas as Day Spa in Canada or Glenapp Castle in Scotland. Guests can lade<br />

ice crystals, which serve to cool the body after using sauna, out of magnificent fountains in<br />

each ESPA around the world.<br />

Some hotels and spa resorts build indoor snow chambers, or even an igloo that ensure a<br />

smooth transition from hot to cold and they are better and more engaging form than<br />

42

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