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Salgótarján, 04. – 06. 2012 SUMMARY The person of S. Mikoviny and his tangible outputs can be worked into a mining heritage tourism product and thus to make the mining heritage a more visible part of the tourism offer. Similar strategy applies also for other brilliant scientists and engineers of the past who were culturally affiliated to the area of Slovakia. The message has to be delivered to a specific segment of the client spectrum – students, young couples and those who seek “forgotten” beauties of both natural and engineering type. At present, as under the present fiscal conditions, financial support of such project from government funds is less probable, a PP partnership could solve the problem, and the “Mikoviny heritage” should be a part of a destination management unit as defined in Act No. 91/2010 and No. 386/2011. REFERENCES BOHN R.E., SHORT J.E., 2009: How much information 2009; Global Information Industry Center, UCf, San Diego 2009, update 2010 CHATTERJEE P. 2010: The role of varying information quantity in ads on immediate and enduring cross-media synergies, available at: http://papers.ssrn.com/sol3/papers.cfmabstract_id=1859605 CHERNATONY de L.: Značka, C-press, Brno, 2009 Excerpt from the Mikoviny tractate on mapping: http://zlatyfond.sme.sk/autor/226/Samuel- Mikovini Innovative Management Partner: Marketingová stratégia SACR na roky 2010-2013, IMP Bratislava, 2010 Mikoviny medal: http://meteorarchiv.mcse.hu/2004/Meteor-2004-05.pdf PUCZKÓ L., RÁTZ T.: Az attrakciótól az élményik, Geomédia, Budapest., 2000 PURGINA J.: Samuel Mikovíni; ņivot a dielo, FBERG TU Końice, 2000 TIMČÁK G.M. (Ed.): Proceedings of the Seminar „Past, present and future of higher education in mining in Slovakia“ devoted to the memory of S. Mikovíny and the 250th anniversary of the establishment of the School of Mining in Banská Ńtiavnica, ČSVTS, Mining Faculty, TU Końice, 1985. TIMČÁK G.M.: Introduction to the Seminar on S. Mikoviny, in: Proc. of the Seminar „Past, present and future of higher education in mining in Slovakia“ devoted to the memory of S. Mikovíny and the 250th anniversary of the establishment of the School of Mining in Banská Ńtiavnica, ČSVTS, Mining Faculty, TU Końice, 1985, pp. 1-4 TÖRÖK E., 2011: Mikoviny Sámuel, Budapest, ISBN: 978-963-08-1495-9 ZEFF R., Aronson B.: Reklám az interneten, Geomedia, Budapest, 2000 Internet resources: http://banyaszmult.uw.hu/a069.htm http://en.wikipedia.org/wiki/S%C3%A1muel_Mikoviny http://historia.szm.com/osobnosti/mikovini.htm http://hu.wikipedia.org/wiki/Varga_%C3%89va_%28szobr%C3%A1sz%29 http://pi.library.yorku.ca/ojs/index.php/soi/article/view/18119/16889 http://sk.wikipedia.org/wiki/Samuel_Mikov%C3%ADny http://www.fomi.hu/honlap/magyar/szaklap/2010/10/4.pdf http://www.masternewmedia.org/information_overload_what_it_is_and_how/ http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age- 174-newspapers-a-day.html 100
GEOTOUR & IRSE 2012 HISTORICAL ORE MINING SITES IN LOWER SILESIA (POLAND) AS GEO-TOURISM AND INDUSTRIAL TOURISM ATTRACTION Maciej Madziarz KGHM CUPRUM Ltd Research & Development Centre, Wrocław e-mail: maciej.madziarz@pwr.wroc.pl ABSTRACT This article presents the possibilities of making use of the remains of several-century-old ore mining tradition in the area of Lower Silesia as major attractions of industrial tourism and geo-tourism, against a background of the mining development in that area and characteristics of the research and cataloguing work conducted systematically for many years at former mining and metallurgical sites by the Mining Institute of Wrocław University of Technology. The article presents a project for the preservation, conservation and modern-day use of the survived remains of tin and cobalt ore mining in the vicinity of Krobica-Gierczyn-Przecznica at the foot of the Izerskie Mountains in the neighbourhood of Świeradów Zdrój, which is executed by KGHM CUPRUM Sp. z o.o. LOWER SILESIAN ORE MINING IN HISTORICAL PERSPECTIVE „…There is land of such a nature that if you sow, it does not yield crops, but if you dig, it nourishes many more than if it had borne fruit …” This timeless thought was cited in the introduction to „De Re Metallica” – the first ever complex study concerning mining, metallurgy and mineralogy, by its author Georgius Agricola (actually Georg Bauer), a 16th-century researcher, scientist, physician and philosopher, one of the most eminent intellects of the Renaissance. The above maxim, expressed in ancient times by Greek philosopher Xenophanes, at least according to Agricola, and concerning the Athenian silver mines, perfectly reflects the importance of mining carried on over the ages in the area of Lower Silesia, especially in the Sudeten and their foothills, where adverse weather conditions and poor soils did not favour stock-farming and plantgrowing, and the real source of wealth and prosperity of their inhabitants were the treasures hidden deep in the mountains by the Nature. These treasures are made up of numerous mineral deposits, especially metal and ore deposits, including gold, silver and copper, the mining origin of which is covered with mists of history and can be traced back to as early as the bronze age. Although the territorial notion of Silesia underwent essential changes throughout its history, the mining of different ores had been successfully carried on here for many ages, and Lower Silesia distinctly emerged as the area of long-standing mining activity. To the north and to the east of its boundaries no mining activity had been carried on, it was only in the remote Bytom and Tarnowskie Góry region (the Polish Ore Basin) that mining activity was carried on a large scale. To the west, the nearest mining activity area was the remote region of Freiberg. It should be stressed that despite the distinct separation of the Lower Silesian mining, it took advantage of the experience of other, important mining centres in Europe, achieving a high level of mining (and metallurgic) technology [4]. Since the beginning of the 13th century the Silesia had been meant to embrace the land situated west of Przesieka Śląska, i.e. the border forests separating the Lower and Upper Silesia, and the land located east of Przesieka was called the Duchy of Opole. That distinction disappeared in the middle of the 15th century when the whole historical region of that land along with the Duchies of Upper Silesia was identified as the Silesia. However, in order to respect the old divisions, the notions of Lower Silesia - Silesia Inferior, Niederschlesien for the former Silesia and the Upper Silesia - Silesia Superior, Oberschlesien for the former Opole region were used. The Poland‟s borders on the Bóbr and Kwisa Rivers were established in the year 101
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