GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE
GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE
GEOTOUR & IRSE 2012.pdf - Fakulta BERG - TUKE
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<strong>GEOTOUR</strong> & <strong>IRSE</strong> 2012<br />
Fig. 9 Hourly information consumption of a typical American (11.8h/day). From<br />
Bohn R.E., Short J.E.(2009)<br />
Fig. 10 Effect of media format and time delay on brand attitude. From Chatterjee (2010).<br />
Symbols: I- Internet banner , P- printed magazine, E - permission e-mail 2<br />
2 Permission e-mail is an e-mail message where the adressee gave a consent for the message to be sent to<br />
him/her.<br />
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