PowerPoint Optimizer+ - Infor

Maintenance Engineering Tool Simulation Tool Software Solution Generic Maintenance strategy Optimizer+ Unique Solution Optimum Maintenance 

Risk Analysis Considered Choices Practical RCM Solution Maintenance planning RBI Software Business Objectives Maintenance 

Business Objectives Maintenance Planning RBI Software Solution Activity Based Maintenance Asset Performance Ma 

User Reports FMECA EAM Compatibility RCA RASCI Asset Performance Management Software EAM




User Reports FMECA EAM Compatibility RCA RASCI Asset Performance Management Software EAM 

Optimizer+: 

Integrated Asset Performance Management 

Predictive Planning & Modelling.





Content of this presentation 

1. Company Overview MaxGrip 

2. Asset Performance Management 

3. How does it work in Optimizer+ 

4. Customer case EVIDES 

5. Customer case VOPAK 

6. Where are we today with the relationship with INFOR 

a. Benefits Customers 

b. Benefits INFOR 

7. Road Map





1. Company Overview 

Vision Statement and value proposition 

MaxGrip is a global leader in providing integrated 

solutions in the area of Asset Performance 

Management 

MaxGrip creates logical links between tools, methods, 

techniques and people, and uses IT to optimize the 

associated processes 

Via its Asset Performance Management solutions, 

MaxGrip offers its clients management tools and 

steering mechanisms for achieving their business 

objectives





1. Company Overview 

Organizational Structure 

MaxGrip consists of 4 business units: 

– Optimizer+: Software for RCM, FMECA and Scenario 

Analyses 

– MaxGrip; Reliability and IT Services 

– Calibro: Sr Management Staffing 

When offering integrated solutions, the capabilities of these 

business units are combined to deliver maximum value 

MaxGrip has three offices in The Netherlands (Rotterdam, 

Utrecht, Groningen) and offices in Houston and 

Singapore covering all time zones of our Customers.





2. Asset Performance Management 

Market drivers / Business issues 

The 8 most important issues our clients tell us they are facing and for which 

they want a solution are: 

1. Reliability- and Risk Based Maintenance leading to preventive 

maintenance plans 

2. Use of ‘generic maintenance strategies’ 

3. Balance between financial results, operational results and risks 

4. Making use of asset tree of the EAM system 

5. Maintenance plans leading in determining the annual budget 

6. Sharing knowledge with other maintenance organisations 

These market drivers 

and business issues 

have been starting 

point for developing 

Optimizer+ 

7. Decisions have to be objective, reproducible and well documented 

8. Strive towards continuous improvement in the maintenance process









Definition Asset Management 

Systematic and coordinated activities and practices through which 

an organization optimally and sustainably manages its assets and 

asset systems, their associated performance, risks and expenditures 

over their life cycles for the purpose of achieving its organizational 

strategic plan 

In simple words: Keeping the Assets fit for purpose 

8 

Quoted from IAM UK





Scope of PAS55 

9





PAS55 to ISO55000/1/2 

© MaxGrip BV





Plan Do Check Act in Asset Management 

11 

© MaxGrip BV





PAS55 and Mitigation of Asset related Risks 

© MaxGrip BV





PAS55 and Mitigation of Asset related Risks 

•RCM and FMECA (Failure Mode Effects & Criticality 

Analyses) assesses criticality of Assets against the 

Corporate Objectives (PPP-SHEQ). 

•Quick FMECA is executed on Systems level 

•Full FMECA is executed on Component level and on 

critical systems. 

•What-if and scenario analyses are executed based 

on maintenance plans based on criticality 

assessments. Both BOL and BOM are taken into 

account. 

•From doing the maintenance right to doing the right 

maintenance. 

•Balanced Profit vs. SHEQ objectives 

© MaxGrip BV





Quote from the Cool Vendor report by Gartner 

The Tool for What-if analyses, scenario planning, optimization and simulation 

© MaxGrip BV





2. Market and Product Positioning 

Market drivers / Business issues 

Gartner's strategic Planning 

Assumption for the timeframe 

through 2015 is that 

organizations that implement a 

performance-driven culture 

supported by performance 

management applications will 

outperform their peers by at 

least 30% (see figure below).





3. How does this work 

– Optimizer+ is complementary to the major EAM systems such as INFOR 

EAM 

– Core functionality Optimizer+ 

– Executing criticality analyses (RCM, FMECA, RBI) 

– Developing and maintaining preventive maintenance plans with help of 

an extensive library with failure modes and maintenance plans. 

– Finding the optimal balance between financial results, operational 

results and remaining risk by comparing scenario’s and executing whatif 

analyses 

– Exchanging asset register data and final preventive maintenance and 

inspection plans with the INFOR EAM system






Quick and full RCM, fully integrated with EAM process 

Non Critical 

See 

directly 

where 

your 

critical 

assets 

are in 

the risk 

matrix 

Critical 

Describe for every equipment 

the effect of failure on the 

business objectives






Asset library: kick start building preventive maintenance plans 

• One-off building of: 

– Parts 

– Components 

– Failure behaviour 

– Preventive or corrective 

maintenance 

• Easy to build up asset 

registers with help of the 

library 

• Create your generic 

PM libraries






Asset library: kick start building preventive maintenance plans 

Drag and drop items directly from 

your library to your asset tree






Web services based two-way interface 

No backdoor solutions or upload templates required anymore






What-if analysis and scenario comparison 

Possible scenario’s 

– Comparing two possible maintenance strategies or plans 

– Investigating the impact of redundancy 

– Assessing the cost of maintenance and the result of executing less or 

less frequent maintenance 

– What to do when the maintenance budget will be 10% lower 

– What are the performance killers and how to get rid of them 

– Assessing the influence of a modification 

– How to increase the availability 

– How to extend life with 10 years in a safety compliant way 

– Etc.






Simulation and Optimization module: what-if analysis 

Object overview: Maintenance plan loading arm 

Simulation over period of 20 years, analyses and 

graphs available on each aggregation level






Simulation and Optimization module: scenario comparison 

Comparing different scenario’s to provide economic justification






Simulation and Optimization module: calculate optimum frequency 

Optimized frequency based on 

costs (3.5 year)

4. Evides case 








Introduction 

Evides Water company - Credentials 


• Municipality of City and Port of Rotterdam 

• Integrated utilities, both drinking water and industrial water treatment service company 

(process & waste water) 

• 13,500 km transportation & distribution pipes 

• Water supply: 270 Mm 3 water per annum 

(of which: 100 Mm 3 to the process industry) 

• Turnover: approx 300 M€

Challenge 





• Different customers, different focus 

• Manage our assets according to this focus, but 

within the companies uniform vision and strategy 

• Being able to own, manage or just plainly service the 

various assets 

• Do this better than our competition! 

© MaxGrip BV





Evides AM process model 

© MaxGrip BV





Risk Based Maintenance Planning 

Complete 

Asset Data 

Perform 

Risk Analysis 

• Four key areas indicated, all with 

further detailed steps 

• All 35 installations in one schedule 

• All input and output documents 

digitally linked 

• Public accessible 

Register PM’s 

in EAM system 

Evaluate 

Results 

© MaxGrip BV





Conclusions 

• Theoretical framework in place 

• Solid base to focus on customer AND on company goals 

• Risk based and financial goals can be addressed 

• Good level of professionalism with the maintenance department 

• ….but….. 

Does Evides meet the challenge 

• Yes, by: 

• using an uniform Asset Management structure 

• Planning and conducting Risk analyses by schedule 

• Ensuring that Risk analyses and LTAP stay in line with the asset base by 

enforcing the MOC procedure. 

© MaxGrip BV





5. Optimizer+ and INFOR EAM at Royal VOPAK 

With a history going back almost four centuries, Vopak is the world’s largest provider of 

conditioned storage facilities for bulk liquids. Whether it’s liquid or gaseous chemicals, oil 

products, petrochemicals, biofuels, vegetable oils or Liquified Natural Gas (LNG) we offer 

complete storage and trans shipment solutions at 83 terminals in 31 countries, covering 

and connecting the world’s major shipping lanes. Vopak offers more storage capacity than 

any other independent tank terminal operator in the world.






• Vopak developed a risk based maintenance management standard to prevent failure 

that could cause danger and damage (strategic decision) 

• Ability to perform FMECA (failure mode, effect and criticality analysis) studies was a 

knock-out criterion during EAM selection process 

• Optimizer+ (and the configured Interface) is part of the contract between Vopak and 

Infor EAM 

• During first implementations of Infor EAM, terminals discovered the possibility to use 

Optimizer+ also as a deployment tool to build asset trees and PM schedules. This 

speeds up the deployment process. Upload sheets are no longer required. 

• Standard functionality of Optimizer+ is used to perform criticality analyses, this is a 

prerequisite in Vopak EAM deployments. 

• Currently 17 terminals are live with Infor EAM and 15 terminals are deploying using 

Optimizer+ as a deployment tool.





Maintenance strategy outlook 

Maturity Level 

This is 

our goal! 

Management of Change 

(MOC) 

Effectiveness 

‘Doing the right things’ 

Efficiency 

‘Doing the things right’ 

Excellence 

continuous improvement 

Reliability 

Centred 

Maintenance 

Criticality 

Mgt 

Risk mitigation 

SHE critical 

Where 

are we 

Time 

Inspections






Already live: 

• Antwerp Leftbank 

• Fujairah VAE 

• Windmill UK 

• Singapore Sebarok 

Soon to go live (Q2/Q3): 

• Banyan (Singapore) 

• Botlek North (The Netherlands) 

• Deer Park/Galena Park (Houston, TX) 

• Jakarta (Indonesia) 

• Thai Tank Terminal (Thailand) 

• Eemshaven (The Netherlands) 

• ACS (Belgium) 

• Ilha Barnabe (Brasil) 

• Vlaardingen (The Netherlands) 

• Los Angeles / Long Beach 

• TTR/Chemiehaven (The Netherlands) 

• Westpoort (greenfield terminal, The Netherlands) 

• Europoort (The Netherlands) 

• Callao (Peru) 

• Eurotank (Belgium)






Typical deployment terminal use of Optimizer+ 

Build position tree and structure position and asset 

information. Use Vopak typicals library 

Currently: exporting Optimizer+ data to Infor 

upload sheet 

Future: configured interface to upload data 

directly from Optimizer+ into Infor EAM 

Continuous improvement/ optimization of 

PM frequencies 

Upload of new equipment / support MOC 

process






Optimizer+ as a deployment tool 

• Use of typicals (eg. Tank with all possible items) as a 

library 

• Build terminals based on copying typicals and 

deleting items that don’t exist 

• Best practise PM is already incorporated 

• Experience Vopak: speeds up the data collection and 

structure process by over 50% 

• Speeds up the upload process 

Tank






Optimizer+ as an improvement tool 

• Apply standard Infor EAM – Optimizer+ interface (web services) 

• Configuration of interface for Vopak specific fields (eg. severity fields, failure rates, etc.) 

and Infor EAM configurated fields by Vopak (eg. classes, trades, tasks, departments, etc.) 

• Exchange/update data from Infor EAM to Optimizer+ for a specific part of a 

maintenance organisation/terminal. 

• Perform analyses and optimization of PM schedules in Optimizer+ 

• Update data from Optimizer+ to Infor EAM 

Vopak terminals are rapidly changing and expanding based on costumer specifications. This 

is their day to day business. Optimizer+ also speeds up this process and ensures 

uniformity of data by using library functionality.






Step 2. Quick FMECA 

or 

Step 3. Full FMECA 

Opt+ 

Step 1: Import equipment 

EAM 

Step 4: Update equipment criticality 

Report 1 ** 

Report 2 ** 

Step 6: Import Maintenance 

Step 5. delete/create 

maintenance 

EAM popup screen 

Web service: Show Maintenance Details 

** Cognos Report 1: Show all critical assets without maintenance 

** Cognos Report 2: Show all non critical assets with maintenance





6. Where are we in the relationship with INFOR 

For Optimizer+: combination of direct and indirect sales model 

Direct 

• Through sales force of MaxGrip and Optimizer+ 

• Services by MaxGrip 

Indirect to INFOR customer base and prospects 

• Through partner INFOR 

– Reselling: by Partners and by the Partners’ partners 

– Referring: Business Consultants PWC and Accenture, Big 4 

– Services : by Partners with help from MaxGrip






• Agreements in place 

– Solutions Partner Agreement 1/2/11 

• Peter Wragg 

• Global/non exclusive 

• 50% fee split 

• All license revenue via Infor books and their Partners. 

– PSSA en Annex II 20/10/11 

• Steve Bold 

• Fee MG min €835 excl. T&E =70% of selling price 

• Fee MG Benelux €900 incl T&E 

• Scope: 

– INFOR EAM services to be provided by MG OK. Fee Infor 30% 

– Opt+ services if Opt+ license sold by Infor fee to Infor 30% 

– If customer prefers services directly from MG Infor fee 10% on services 

• MG will not directly address Infor EAM installed base for Infor EAM related 

work.






Commercial agreements





6. Benefits for our Customers 

Improved profitability and reduced risk. Full support of meeting short and long 

term corporate objectives. Shareholders reputation secured. 

• Reduction of Maintenance Cost 

• Improved Safety records 

• Improved equipment and systems integrity reference the environment. 

• Increased availability of equipment and systems. 

• Support for scenario analysis over the full Asset Life Cycle for 'make or buy' 

decisions (OPEX-sustainable CAPEX-CAPEX) 

• Improved shareholders trust 

• Risk mitigation measures are well documented 

• Improved compliance with Asset management guidelines PAS55 (what to do) 

and future ISO55000 (how to do it) requirements.






• Accelerating deployment of the INFOR EAM system 

– Setting up asset tree and preventive maintenance plans 

– Make use of extensive libraries 

– 50 – 90 % faster than the traditional way 

• Risk Based Approach 

– Develop risk based maintenance and inspection plans 

– Make use of RCM / FMECA / RBI functionality 

– From 10 up to 50 % costs savings on direct maintenance spent 

– Increase of availability to 97 – 98 % level






• Predictive planning and modelling 

– What-if analyses and scenario comparison 

– Predicting future costs, availability, reliability and remaining risk 

– Enabling users to find optimum maintenance and inspection plan 

• Integrated solution 

– Combining best of breed methods like RCM / RCA / FMECA / RBI 

– What-if analysis and scenario comparison 

– Interfacing with EAM systems based on SOA architecture





6. Benefits for INFOR. 

• Improved competitive edge for INFOR EAM against SAP, IBM Maximo and 

Oracle EAM/J.D. Edwards. 

• The loop of continuous Asset Performance improvement closed. 

• Improved compatibility in tender processes on Asset Management issues. 

• If Opt+ is an INFOR EAM RCM-FMECA module there will be an increased 

number of users. 

• INFOR EAM will be leading with the Asset Register. 

• MaxGrip has the resources to support and provide Business Consulting 

services during implementations of both INFOR EAM and Opt+.





7. Strategy and Road Map 

Vision for future directions 

Further developing interfacing capability with INFOR EAM 

– Optimizer+ fully integrated with INFOR EAM systems 

– Optimizer+ functionality approachable from within INFOR 

EAM, with look and feel of INFOR EAM 

– Prototypes are available of integrated product.






Roadmap* 

*No rights can be derived from this Roadmap






Roadmap* 

Update current interface with compatibility Infor EAM 10.1 and different 

asset tree configurations 

Extend Infor EAM interface with upload possibilities (assets, routes, PM), 

compatibility to Infor EAM V11, connection to workspace, POC connection 

with ION 

Develop in close cooperation with Infor a fully integrated RCM module in 

Infor EAM with the same look and feel as Infor EAM 

*No rights can be derived from this Roadmap

RCA in Optimizer+: 






Roadmap* Opt+ 

• Generic way to find root causes to prevent failures, problems, incidents and 

complaints 

• Methodology and practical tool based on principles 

• Event mapping as central method 

• Graphical way for full coincidence of a problem in map and visualize the 

whole process 

• Developed on the basis of 5Why, Apollo and Barrier Analysis and practical 

experience with facilitating the RCA 

• Simplify complexity by structure

RBI in Optimizer+: 






Roadmap* Opt+ 

• The RBI module is integrated in the full RCM application 

• Methodology and practical software solution based on EEMUA 159 

• Developed in close cooperation with the costumers & Mistras 

• Executing RBI studies (based on EEMUA 159) for tank terminals 

• EEMUA 159 (Atmospheric storage): Local governance, Environment 

legislation, PGS 29, NRB/ Bobo & API. 

• Complete Probabilistic Preventive Maintenance

Contact information 

Subsidiary of MaxGrip 

MaxGrip EMEA 

Postbus 4149 

3006 AC Rotterdam 

The Netherlands 

(+31) 10 - 747 01 07 

Optimizer+ 

Orteliuslaan 1051 

3528 BE UTRECHT 

The Netherlands 

Tel: +31 (0)30 – 281 78 23 

Fax: +31 (0)30 – 267 01 80 

www.optimizerplus.com 

info@optimizerplus.com 

MaxGrip Americas 

1 Riverway, suite 1700 

Houston, Texas 77056 

(+1) 713-300-3773 

MaxGrip AsPac 

Prudential Tower, Level 27 

30 Cecil Street 

Singapore 049712 

(+65) 6631 2977

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