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Color with impaCt<br />
Nail Art struts<br />
the runway<br />
New York<br />
FAshioN week<br />
spring/summer 2010<br />
<strong>Milani</strong> crosses the border<br />
<strong>CANADA</strong><br />
2010 Spring iSSue<br />
<strong>Milani</strong>’s<br />
Red Carpet Moment<br />
ALiCiA Keys<br />
Video Music Awards<br />
Biggest<br />
Product<br />
Launch eVeR!
| MILANI COSMETICS |<br />
RetAiNs LiFestyLe DiVisiON OF<br />
B|W|R PUBLIC RELATIONS<br />
<strong>Milani</strong> Cosmetics has retained B|W|R Public Relations to wage a full-coverage editorial<br />
and entertainment marketing campaign. B|W|R’s lifestyle division has represented a<br />
myriad of brands, both nascent and established, over the agency’s 30-year history.<br />
For 30 years, B|W|R has earned a reputation as a corporate, lifestyle and entertainment-based<br />
public relations firm. Its expertise includes fashion/beauty (e.g., Juicy Couture, Vera Wang, Kohl’s),<br />
hospitality/destinations (Wynn Las Vegas, The London, Sandals/Beaches), non-profit (Revlon Run/<br />
Walk, Stand Up to Cancer, Tiger Jam), special events (Hollywood parties, venue launches, charity<br />
fundraisers), technology (Netflix, Blackberry Storm, Rock Band), corporate entertainment (19<br />
Entertainment, Bunim/Murray Productions), film (Oliver Stone’s W., Crash), television (“American<br />
Idol”) and talent (Jack Black, Reese Witherspoon, Will Ferrell, Chris Rock, Megan Fox, Zac Efron,<br />
Steven Tyler, Avril Lavigne). A subsidiary of WPP Group plc, B|W|R is headquartered in Los Angeles,<br />
with offices in New York.<br />
PrESS CONTACTS:<br />
Liz Jaeger Erin Marshall<br />
B|W|R Public Relations (Los Angeles) B|W|R Public Relations (New York)<br />
310-550-7776 212-901-3927<br />
LJaeger@bwr-la.com Erin.Marshall@bwr-ny.com<br />
<strong>Milani</strong> crosses the border Canada<br />
Canada<br />
ACI Brands Inc., has always prided itself on being very<br />
proactive and innovative in responding to the changing<br />
needs of our Retailers and maintaining mutually beneficial<br />
relationships with our Suppliers. ACI Brands Inc. has developed<br />
over the last 28 years, into a multi-divisional supplier of consumer<br />
products focused on all channels of Canadian retail. ACI is<br />
conveniently located in the Greater Toronto area suburb of<br />
Oakville, Ontario, in a new 155,000 square foot facility. Our goal<br />
as a company is to maximize our customers sales & profitability,<br />
through strong category management and product assortment,<br />
while at the same time seeking out new opportunities for growth.<br />
ACI Brands is currently distributing the <strong>Milani</strong> line into the following<br />
Canadian Retailers:<br />
Sears, Loblaw Superstore and Lawtons Drugs.<br />
ACI Brands and <strong>Milani</strong> Cosmetics look forward to a mutually<br />
beneficial relationship as they continue to gain market share<br />
in Canada.<br />
EDITOR IN CHIEF<br />
Ralph Bijou, CEO<br />
323-589-5625 x 118<br />
rbijou@milanicosmetics.com<br />
EXECUTIVE BEAUTY DIRECTOR<br />
Laurie Minc, President<br />
323-582-9404 x 201<br />
lminc@milanicosmetics.com<br />
FASHION DIRECTOR<br />
Susan McCready, VP of Marketing<br />
323-582-9404 x 212<br />
smccready@milanicosmetics.com<br />
GENERAL MANAGER<br />
John Papa, General Manager<br />
323-582-9404 x 124/208<br />
jpapa@milanicosmetics.com<br />
ADVERTISING SALES<br />
Robert Wallner, Vice President of Sales<br />
323-582-9404 x 126<br />
rwallner@milanicosmetics.com<br />
Joshua Kirson, Account Executive<br />
323-582-9404 x 108<br />
jkirson@milanicosmetics.com<br />
PHOTO EDITOR<br />
Eunice Kim, Senior Graphic Designer<br />
323-582-9404 x 204<br />
ekim@milanicosmetics.com<br />
Alex Freeman, Graphic Designer<br />
323-582-9404 x 216<br />
afreeman@milanicosmetics.com<br />
PRODUCTION<br />
Ericka Molina,<br />
Product Developement Manager<br />
323-582-9404 x 203<br />
emolina@milanicosmetics.com<br />
BEAUTY ASSISTANTS<br />
Samantha Sheldon<br />
323-582-9404 x 213<br />
samantha@milanicosmetics.com<br />
Elizabeth Perez<br />
323-582-9404 x 209<br />
eperez@milanicosmetics.com<br />
Norma Navejas<br />
323-582-9404 x 215<br />
nnavejas@milanicosmetics.com<br />
KEY ACCOUNT MANAGER<br />
Eric Alpert, Key Account Manager<br />
323-582-9404 x 202<br />
ealpert@milanicosmetics.com<br />
INTERNATIONAL SALES<br />
Jenny Ponce<br />
International Sales Manager, Latinoamerica<br />
323-589-5625 x 106<br />
jponce@milanicosmetics.com<br />
Lisa de la Flor, Export Manager<br />
323-589-5625 x 110<br />
ldelaflor@milanicosmetics.com<br />
CUSTOMER SERVICE<br />
Jerrie Moreno<br />
323-582-9404 x 207<br />
jmoreno@milanicosmetics.com<br />
Olga Vallez<br />
323-582-9404 x 117<br />
ovallez@milanicosmetics.com<br />
Ibel Corono<br />
323-582-9404 x 205<br />
icorona@milanicosmetic.com<br />
Yasmin Palomo<br />
323-582-9404 x 211<br />
ypalomo@milanicosmetics.com<br />
milanicosmetics.com
CONSUMErS WANT IT NOW<br />
– AND BeAUty BRANDs ListeN<br />
Teasing promise and delayed fulfillment has long defined the elite world of haute<br />
couture. Flip the pages of magazines, or log onto your favorite fashion site, and<br />
you see a model in Paris or Milan wearing a breathtaking imaginative dress. But<br />
forget about trying it on anytime soon.<br />
In the age of instant digital communication, consumers want it now. They don’t want to<br />
wait half a year for Lagerfeld’s newest creation to move from the runway to the retailer.<br />
And while the mavens of fashion are just beginning to acknowledge this new consumer<br />
attitude, the beauty world has already embraced it.<br />
Beauty trends are moving faster, in real time, from revelation to retail. Technology is leading<br />
this shift, with the “I want it now!” attitude fueled by beauty bloggers and accessibility.<br />
Bloggers can identify new trends faster than traditional long-lead magazines, and while<br />
some are fiercely independent, others reach digital readers through the websites of those<br />
very magazines. They tell consumers what’s hot and incite them to demand it – now.<br />
Getting new products to retail quickly isn’t just a good idea any more. It’s a necessity.<br />
Technology also allows consumers to “try on” different looks behind a virtual curtain.<br />
Transforming black hair to blonde takes three triple-processes, each one requiring eight<br />
hours over three weeks. But how will it look? Until recently, committing to it was the<br />
only option. Now you can see how it looks in about five minutes on DailyMakeover.<br />
com. Why pay $500 to “try it out” over three weeks when, for a minimal fee, you can<br />
“see it on” instantly online? And in <strong>Milani</strong>’s case, the consumer can experiment with<br />
bold color freely because the product remains at a cost-effective price point coupled<br />
with its accessibility.<br />
With new products more easily obtained and looks more easily replicated, consumers are<br />
becoming bolder. So are brands, even the most established ones. WhoWhatWearDaily<br />
recently reported that “Shots of bright green punctuated Chanel’s black-and-white<br />
collection this season. [Even] the models’ nails were painted to match... The color, Jade,<br />
was originally blended just for the show, but it created so much buzz that it’s now become<br />
the hot color off the runway as well.”<br />
As lifestyle leaders like Chanel influence beauty trends, consumers are becoming more<br />
confident to experiment. Stereotypes – red means promiscuous, black is goth – are<br />
fading. <strong>Milani</strong> Cosmetics has become one of the fastest growing companies in the<br />
industry by staying ahead of this trend, offering “color with impact” to multicultural buyers<br />
worldwide, always high quality and consistently affordable. As technology spurs an “I<br />
want it now!” demand through beauty blogger coverage, <strong>Milani</strong>, a true “value brand” is<br />
able to bring new product to market quickly, both online and in drug chain environments,<br />
as a family-owned American company.<br />
Today, thanks to the Internet and innovative brands, fewer beauty consumers are likely to<br />
complain that they can’t get it now!<br />
Susan McCready<br />
Vice President of Marketing
&<br />
– <strong>Milani</strong> Launches 9 New Properties: Artistic and Wearable –<br />
2010 New PRODUCt LAUNChes<br />
BEHOLD THE BRAND THAT<br />
MAKEUP ARTISTS COVET AND<br />
REAL WOMEN LOVE<br />
So often makeup collections are gorgeous on the shelf but intimidating to real women.<br />
<strong>Milani</strong> Cosmetics develop products that speak to women’s fashion sense but appeal to<br />
their common sense. In 2010 <strong>Milani</strong> will launch a collection that is as gorgeous to look<br />
at on the shelf as it is in the mirror. These products are for every woman – from supermodel to<br />
supermom and everyone in between. Sit back and prepare to be blown away by the beauty<br />
of <strong>Milani</strong> and astonished at how easy it is to use the brand to transform from the ordinary to<br />
the extraordinary.<br />
NailBEaUTy<br />
NaILED PERfECTLy - HIgH fIVES aLL aROUND fOR<br />
MILaNI’S 3 NEw NaIL OffERINgS.<br />
Nail art Lacquer with precision brush<br />
puts Picasso at your fingertips. Custom nail designs are a snap since the high<br />
quality precision striping brush allows for detail work. Nails are the canvas and<br />
you are the artist. Densely pigmented, rich, vibrant color is easy to use, DBP,<br />
Toulene & Formaldehyde Free and available in 10 shades.<br />
701<br />
Art of<br />
gold<br />
702<br />
Art of<br />
Silver<br />
703<br />
blAck<br />
Sketch<br />
704<br />
white<br />
cAnvAS<br />
705<br />
drAw<br />
in pink<br />
707<br />
blue<br />
print<br />
708<br />
yellow<br />
deSign<br />
709<br />
green<br />
Sketch<br />
710<br />
purple<br />
outline<br />
711<br />
orAnge<br />
grAph
Neon specialty nail lacquer<br />
was developed to capture the<br />
explosion of color that has made<br />
an impact on the latest fashion<br />
trends. 8 shades will provide a<br />
pop of color brilliance with high<br />
voltage neon bright pigments.<br />
All formulas are DBP, Toulene &<br />
Formaldehyde Free.<br />
3D Holographic specialty nail lacquer is a truly astounding<br />
formula containing mica and pearl particles to create a unique 3D Holographic<br />
effect that no other nail lacquer has ever achieved. Depending on where<br />
you hold your digits, the lacquer appears to color shift thereby providing a<br />
different look in different light and at different angles. The color phenomenon<br />
is based on Holographic Image Technology that makes a very thin, bright,<br />
embossed metallic flake look like a rainbow. It allows the color to travel<br />
across the seven distinctive rainbow hues. Available in 6 shades – all DBP,<br />
Toulene & Formaldehyde Free.<br />
509<br />
hd<br />
510<br />
3d<br />
511<br />
hi-tech<br />
512<br />
cyberSpAce<br />
513<br />
digitAl<br />
514<br />
hi-reS<br />
LipLIP<br />
SERVICE<br />
3D glitzy glamour gloss is a new, soft and brilliant<br />
formula with super shiny polymers and the next generation of pearls to create<br />
the illusion of 3D depth for fuller, sexier looking lips. Lips will appear optically<br />
fuller and shinier. Available in 7 shades for sheer to medium coverage. Soft<br />
brush applicator is perfect for easy glide-on application.<br />
38<br />
Movie<br />
StAr<br />
501<br />
techno<br />
red<br />
39<br />
fAShion<br />
divA<br />
502<br />
AweSoMe<br />
orAnge<br />
503<br />
totAlly<br />
80'S<br />
40<br />
StArShine<br />
504<br />
freSh<br />
teAl<br />
42<br />
StyliSh<br />
505<br />
dude<br />
blue<br />
43<br />
deSigner<br />
lAbel<br />
506<br />
rAd<br />
purple<br />
44<br />
in<br />
vogue<br />
507<br />
pink<br />
hottie<br />
45<br />
leAding<br />
lAdy<br />
508<br />
pink<br />
rockS
2010 New PRODUCt LAUNChes<br />
EyeEyE gOTTa HaVE IT<br />
Crystal Eyez sparkling eye shadow can be worn<br />
alone for a sheer finish or layered over shadow for intense sparkle. A smooth and<br />
lasting gel-based eye shadow, Crystal Eyez contains glimmers and pearls that deliver<br />
a spectacular finish on the lids. Metallic and multi color pearls create a 3D effect.<br />
Transparent, buildable coverage dries quickly and lasts long. Available in 6 shades to<br />
dress the windows of your soul wonderfully.<br />
01<br />
lovely &<br />
luMinouS<br />
02<br />
beAutifully<br />
brilliAnt<br />
03<br />
Stunning &<br />
SpArkly<br />
04<br />
gorgeouS &<br />
glowing<br />
01<br />
blAck<br />
01<br />
preciouS<br />
Silver<br />
05<br />
delightfully<br />
dAzzling<br />
02<br />
Silver<br />
02<br />
eMerAld<br />
Stone<br />
06<br />
glAMorouSly<br />
glittering<br />
Liquif’Eye metallic eye liner pencil has the feel of a liquid eye liner<br />
in a new gel structure. The metallic color payoff is incredible and lasts all day with no transfer and no<br />
touchups. The pencil is paraben free, waterproof and available in 5 shades.<br />
03<br />
gold<br />
03<br />
purple<br />
QuArtz<br />
04<br />
AQuA<br />
04<br />
terrA<br />
brown<br />
05<br />
brown<br />
Easyliner for Eyes glitter retractable eye liner is a<br />
true breakthrough with both formula and technology. Glitter in a retractable pencil has never been done<br />
before and <strong>Milani</strong> has the exclusive! The soft texture ensures a perfect glide and creamy color payoff for<br />
a combination of superior smoothness, rich color and rocking silver metallic accents. Available in 6 hot<br />
hues that result in eye popping definition.<br />
05<br />
blue<br />
topAz<br />
06<br />
blAck<br />
rockS
Tantastic face & body baked<br />
bronzer is a baked marble bronzer with multidimensional<br />
coverage pays off not only in color, but in subtle highlights that<br />
enhance a natural glow. Infused with Macadamia and Jojoba oils,<br />
this product helps keep skin hydrated and soft while providing a<br />
healthy bronze glow and silky smooth application.<br />
01<br />
gold<br />
02<br />
bronze<br />
Face<br />
ON THE DL<br />
03<br />
Sunglow<br />
HD advanced Concealer is the perfect tool to whisk away<br />
any imperfections, blemishes, dark circles and spots that may pop up. Click, cover,<br />
correct & protect face and eyes. Weightless and a good-for-your-skin formula leave a<br />
natural finish as it brightens with a soft focus for flawless skin. This amazing product<br />
preps the skin and creates the perfect canvas for whatever comes next. Rona Coated<br />
Pigments disguise dark shadows; Invisaskin moisture base keeps the eye area hydrated<br />
and softens expression lines and wrinkle; Gran X Gamma Amino-Butyric Acid plumps<br />
out creases, lines and imperfections; Granactive RD 101 helps brighten and gently<br />
resurface the most delicate skin; Clinical Testing has shown this product to improve the<br />
appearance of facial lines and wrinkles and reduction of visible age spots by over 50%<br />
after 28 days of usage! Available in 4 shades, HD Advanced Concealer is the MUST<br />
HAVE product in every woman’s cosmetic case.<br />
01<br />
light<br />
02<br />
MediuM<br />
<strong>Milani</strong> is faced forward for 2010 with an array of products that<br />
will create a picture perfect look. The line up of properties are<br />
created for consumers, used by experts and loved by all.<br />
03<br />
MediuM<br />
beige<br />
04<br />
MediuM<br />
honey
Photo: Edward James<br />
New York Fashion Week Spring/Summer 2010 Press Release<br />
From Runway To Your Driveway<br />
<strong>Milani</strong> Cosmetics Backstage at Mercedes-Benz Fashion Week in New York City<br />
Fashion and beauty mavens have been fortunate enough to<br />
watch the worlds of luxury and economy align for unprecedented<br />
collaborations and Mercedes -Benz Fashion Week in New York<br />
City is continuing the celebration. High-end designers and celebrated<br />
makeup artists are tapping the trend of trading down by working with<br />
affordable cosmetics brands to create the same head-turning artistic<br />
and wearable looks on the runway this Spring.<br />
<strong>Milani</strong> Cosmetics is thrilled to announce their premiere involvement in<br />
this year’s Mercedes Benz-Fashion Week scheduled for September<br />
10th – September 17th. Celebrity Makeup Artist Ashunta Sheriff is<br />
slated as the lead makeup artist at the Cesar Galindo show and will<br />
create the runway looks exclusively with <strong>Milani</strong> Cosmetics. Along<br />
with the makeup, <strong>Milani</strong> Nail Lacquer will be found exclusively on<br />
the runway this fall at the Charlotte Ronson, Gerlan Jeans and Nary<br />
Manivong shows with manicurists Melissa Bozant nailing the spring<br />
showcase for next season.<br />
It’s no surprise that <strong>Milani</strong> is a chosen brand at the shows this year.<br />
High quality and affordable pricing has always been <strong>Milani</strong>’s mission<br />
to its consumers. Premium packaging, top of the line formulations<br />
and trend setting colors are some of the reasons why <strong>Milani</strong> has<br />
been – and continues to be - every woman’s affordable luxury and<br />
label for color.<br />
The <strong>Milani</strong> team is constantly inspired by fashion and color. The<br />
Runway Eyes Fashion Shadows were developed with a fashion<br />
designers eye in mind - with a sleek, innovative design and superior<br />
baked formulas, <strong>Milani</strong> creates couture color at off the rack prices.<br />
Women have looked to <strong>Milani</strong> for their small slice of the impervious<br />
world of high-end fashion and <strong>Milani</strong>’s 2010 launches are no different.<br />
Launching at Fashion Week, <strong>Milani</strong>’s HD Advanced Concealer,<br />
Crystal Eyez Sparkling Eye Shadow and Nail Art Lacquer will be<br />
having fashionistas flocking to the drugstores come February!<br />
A global brand, <strong>Milani</strong> is a multi-cultural collection that creates<br />
wearable colors for all ethnicities. Demonstrated with participation<br />
at a host of different designers shows including the British charm<br />
of Charlotte Ronson, Cesar Galindo’s Latin American flare, Gerlan<br />
Marcel, print and textile designer born in London and raised in the<br />
midwest, and Nary Mantivong’s sophisticated and detailed Laotian-<br />
American designs, <strong>Milani</strong> has become a force in the worlds of fashion<br />
and beauty. <strong>Milani</strong>, your label for Color.
CESaR gaLINDORunway<br />
Photo: Edward James
CHaRLOTTE RONSON Runway<br />
Photo: Edward James
Photo: Edward James<br />
gERLaN JEaNSRunway
NaRy MaNIVONgRunway<br />
Photo: Edward James
NEW<br />
MILANI NAIL ART WITH PRECISION BRUSH<br />
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Online<br />
lA-Story.com: nyfw: get the golden<br />
glow of cesar galindo courtesy ...<br />
nyfw: get the golden glow of cesar galindo<br />
courtesy of <strong>Milani</strong> cosmetics!! thanks to nancy<br />
lichtenstein for this piece which is a follow-up to<br />
her pieces on ...<br />
www.la-story.com/.../nyfw_get_the_golden_glow_<br />
of_cesar_galindo_courtesy/<br />
show more results from www.la-story.com<br />
<strong>Milani</strong> cosmetics<br />
// blogcatalog topic // blogcatalog<br />
the artists from <strong>Milani</strong> cosmetics were responsible<br />
for the dramatic futuristic makeup at the<br />
cesar galindo Show, nyfw SS2010 . the face<br />
chart has a list of ...<br />
www.blogcatalog.com/topic/milani+cosmetics/<br />
with MiLANi<br />
Mischo beauty covers<br />
Mercedes-benz fashion week:<br />
<strong>Milani</strong> cosmetics ...<br />
Sep 18, 2009 ... labels: #nyfw, Ashunta Sheriff,<br />
cesar galindo, fashion week, Melissa bozant,<br />
mercedes benz fashion week, milani cosmetics,<br />
new york fashion ...<br />
www.mischobeauty.com/.../mischo-beauty-coversmercedes-benz_18.html<br />
inStyle: what’s right now:<br />
november 11, 2009<br />
http://www.instyle.com/instyle/package/general/photos/0,,20278123_20318444_20702076,00.html<br />
Print<br />
<strong>Milani</strong> inReaching<br />
Access hollywood:<br />
november 2, 2009 ...<br />
http://www.accesshollywood.com/glam-slammakeup-mondays-lopezs-looks-for-less_article_24982#<br />
Splendicity.com:<br />
Makeup Minute:<br />
november 11, 2009 ...<br />
holiday 2009: <strong>Milani</strong><br />
http://www.splendicity.<br />
com/makeupminute/<br />
holiday-2009-milani/<br />
130 million<br />
Readers in 2009
Get the Star Look<br />
Alicia Keys<br />
Alicia Keys 2009 VMA: NYC Celebrity Makeup Artist Ashunta Sheriff<br />
created a Classic retro look: Flawless skin Mary Kay tinted moisturizer<br />
in bronze and <strong>Milani</strong> HD Advanced Concealer highlighting facial pen<br />
in 04 Medium Honey. Subtle contour <strong>Milani</strong> Bronzer XL.<br />
Popping eyes Naked Cosmetics silver and black shimmer shadows, <strong>Milani</strong><br />
Infinite Liquid Eye Liner in gold - 04 Forever. Ardell individual lashes. Mary Kay<br />
brunette brow pencil. Happy cheeks Mary Kay blush in strawberry cream.<br />
Dior iconic black mascara. Lips: Shimmering gold - <strong>Milani</strong> Buzz Worthy Lip<br />
Gloss in 02 Busy Bee.
2111 E. 49th Street<br />
Los Angeles, CA 90058<br />
milanicosmetics.com<br />
Check us out online for<br />
Backstage Videos,<br />
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& Trends<br />
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