OFFERING MEMORANDUM Global Offering of up to ... - Nordex

Sales and Marketing
Nordex AG manages and coordinates the sales and marketing activities of the Nordex Group, but does
not itself sell any products due to its function as a holding company and therefore does not generate
any significant revenue directly.
The Nordex Group’s sales activities are divided according to the following geographical regions:
Northern Europe, Southern Europe/South America, China/India and North America. The companies of
the Nordex Group have built a strong international sales network and maintain sales branches or
representative offices in the following locations:
City Country Activity
Norderstedt Germany Sales
Give Denmark Sales/Production
Beijing, Xi’an China Sales/Production*
Victoria Australia Sales
Cairo Egypt Sales
La Plaine St.-Denis France Sales
Athens Greece Sales
Tokyo Japan Sales
Lower Hutt New Zealand Sales
Molde Norway Sales
Barcelona Spain Sales
Kalix Sweden Sales
Istanbul Turkey Sales
Dallas United States Sales
*Joint venture
The Nordex Group thus has a local presence in the key growth markets of Germany, Spain, Denmark,
the United States and China.
As of December 31, 2000, the Nordex Group employed 59 people in sales, of whom 22 were employed
by Nordex Planungs- und Vertriebsgesellschaft mbH, 36 by Nordex Energy GmbH, and one by Südwind
Energy GmbH.
The wind turbines produced by the Nordex Group are primarily sold by companies of the Group, the
foreign sales and marketing companies owned by Nordex Energy GmbH and to a lesser degree,
particularly in the case of Südwind turbines, through sales partnerships and alliances. In Germany and
other German-speaking countries, The Netherlands and Belgium, turbines are sold by Nordex Planungsund
Vertriebsgesellschaft mbH, in Spain they are sold by Nordex Ibérica Borsig Energy S.A. (a subsidiary
of Nordex Energy GmbH), in China by Nordex Omnical Energy Services (Shanghai) Co. Ltd. (also a
subsidiary of Nordex Energy GmbH), and in Denmark and Egypt by branch offices of Nordex Energy
GmbH. In the United States, sales are handled by Nordex USA Inc., Dallas, a wholly-owned subsidiary of
Nordex Energy GmbH. The Nordex Group also maintains sales offices or representations in Australia,
France, Greece, Japan, New Zealand, Norway and Sweden. A significant proportion of sales is
conducted with approximately 20 ‘‘key accounts’’.
In the past, the Nordex Group was able to take advantage of international outlook of the Babcock
Borsig Group and the Balcke-Dürr Group in establishing its own international sales network. The
Company believes that the Nordex Group’s separation from the Babcock Borsig Group will not have any
adverse effects on Nordex’s sales activities.
Nordex’s sales activities are also supported to a lesser degree by its own sales companies and offices —
by sales alliances and independent sales partners. Nordex Energy GmbH has entered into a sales
alliance with Thyssen Mannesmann Industries S.A. in Paris for the French market. The Nordex Group
plans to expand its sales activities further in the future (see ‘‘—Strategy’’).
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