OFFERING MEMORANDUM Global Offering of up to ... - Nordex
OFFERING MEMORANDUM Global Offering of up to ... - Nordex
OFFERING MEMORANDUM Global Offering of up to ... - Nordex
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The <strong>Nordex</strong> Gro<strong>up</strong> has already established its own sales subsidiaries or <strong>of</strong>fices in Germany and<br />
Denmark, as well as nearly all <strong>of</strong> its important growth markets such as Spain, China and the United<br />
States. In order <strong>to</strong> expand its existing presence in regional markets, the Company is pursuing a multipronged<br />
strategy tailored <strong>to</strong> each market: whereas in Germany the <strong>Nordex</strong> Gro<strong>up</strong> is focusing on the<br />
sale <strong>of</strong> large, megawatt turbines and the completion <strong>of</strong> large scale projects, in other markets it will<br />
concentrate on the sale <strong>of</strong> mid-sized turbines (such as the N-50/N-60) and the expansion <strong>of</strong> regional<br />
sales (e.g. in Spain and France) and the establishment <strong>of</strong> its own sales structures (e.g. in the UK). In<br />
China, the Company’s goal is <strong>to</strong> secure its market position by utilizing locally provided servicing and by<br />
manufacturing wind turbines through its joint venture. In addition <strong>to</strong> growing organically, the<br />
Company intends <strong>to</strong> acquire competi<strong>to</strong>rs or enter in<strong>to</strong> strategic partnerships in order <strong>to</strong> move in<strong>to</strong> new<br />
markets.<br />
Reinforcement <strong>of</strong> Servicing Activities<br />
The Company plans <strong>to</strong> increase cus<strong>to</strong>mer loyalty in its established markets through the building <strong>up</strong> <strong>of</strong> a<br />
cus<strong>to</strong>mer-oriented, international servicing network, thereby securing and building <strong>up</strong> a further<br />
advantage over its competi<strong>to</strong>rs. A key element in reinforcing the <strong>Nordex</strong> Gro<strong>up</strong>’s servicing activities —<br />
in addition <strong>to</strong> the further expansion <strong>of</strong> service centers — is its own control technology, <strong>Nordex</strong> Control.<br />
This control technology moni<strong>to</strong>rs and controls wind turbines continuously through built-in sensors. In<br />
the future, the data will not only be reported <strong>to</strong> the <strong>Nordex</strong> Gro<strong>up</strong>’s control center electronically, but<br />
will also be available for cus<strong>to</strong>mers <strong>to</strong> view via a Web browser.<br />
In order <strong>to</strong> increase the quality <strong>of</strong> its services further, the Company has put in place an ongoing<br />
program <strong>to</strong> improve the level <strong>of</strong> qualification <strong>of</strong> its employees. A Servicing Academy was founded at<br />
the end <strong>of</strong> 2000 for this purpose, which is also open <strong>to</strong> employees <strong>of</strong> partner companies.<br />
Products and Production<br />
The core competency <strong>of</strong> the <strong>Nordex</strong> Gro<strong>up</strong> is the development and engineering <strong>of</strong> large wind turbines,<br />
the development and manufacture <strong>of</strong> control systems for wind turbines, including grid connections,<br />
and the development and manufacture <strong>of</strong> ro<strong>to</strong>r blades for megawatt wind turbines.<br />
Technical Background<br />
A wind turbine comprises a mast, a nacelle, which contains the essential mechanical and electrical<br />
parts, and a ro<strong>to</strong>r. However, the generation <strong>of</strong> electricity by a state-<strong>of</strong>-the-art wind turbine is a result<br />
<strong>of</strong> the specific interplay <strong>of</strong> various highly developed and synchronized components.<br />
The technical achievement in developing a wind turbine lies in harnessing the wind, the speed <strong>of</strong> which<br />
changes continually from minute <strong>to</strong> minute, and the power <strong>of</strong> which fluctuates depending on the air<br />
temperature, <strong>to</strong> generate a stable level <strong>of</strong> power whatever the wind conditions. The goal <strong>of</strong> the<br />
technical efforts and optimization, therefore, is <strong>to</strong> generate the highest constant level <strong>of</strong> power output<br />
possible from all possible wind conditions. The keys <strong>to</strong> achieving this are: the ro<strong>to</strong>r blades must extract<br />
the maximum amount <strong>of</strong> energy from the wind and convert it in<strong>to</strong> <strong>to</strong>rque, the drive train along with<br />
the gear and the genera<strong>to</strong>r must efficiently convert the captured energy <strong>to</strong> electricity with as little<br />
capacity lost as possible, the power output <strong>of</strong> the wind turbine itself must be limitable <strong>to</strong> prevent<br />
damage <strong>to</strong> the turbine and adjustable <strong>to</strong> cope with the entire range <strong>of</strong> possible wind speeds, the<br />
controlling electronics <strong>of</strong> variable-speed wind turbines must control the interplay <strong>of</strong> all components<br />
and optimize the amount <strong>of</strong> energy captured from the wind, the wind turbine and its individual<br />
components must be highly robust <strong>to</strong> withstand the forces acting on it and <strong>to</strong> seek <strong>to</strong> achieve problemfree<br />
operation for as long as possible.<br />
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