OFFERING MEMORANDUM Global Offering of up to ... - Nordex
OFFERING MEMORANDUM Global Offering of up to ... - Nordex
OFFERING MEMORANDUM Global Offering of up to ... - Nordex
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Strategy<br />
<strong>Nordex</strong>’s overall strategy is <strong>to</strong> increase its worldwide market share through a combination <strong>of</strong> internal<br />
and external growth and <strong>to</strong> be one <strong>of</strong> the world’s <strong>to</strong>p three manufacturers <strong>of</strong> wind turbines. To this<br />
end, the <strong>Nordex</strong> Gro<strong>up</strong> intends <strong>to</strong> build <strong>up</strong>on its technological advantage in the megawatt segment and<br />
also <strong>to</strong> further expand its international presence. <strong>Nordex</strong>’s strategy also focuses on increasing<br />
pr<strong>of</strong>itability through the introduction <strong>of</strong> more intensive industrial manufacturing. Measures planned<br />
for the implementation <strong>of</strong> this strategy include:<br />
Expansion <strong>of</strong> <strong>Nordex</strong>’s Technological Advantage in the Megawatt-Class<br />
The <strong>Nordex</strong> Gro<strong>up</strong> believes that it has a technological lead in the construction <strong>of</strong> large-scale, megawatt<br />
turbines and plans <strong>to</strong> increase this lead through the introduction <strong>of</strong> new megawatt wind turbines <strong>to</strong> its<br />
product range and continued development <strong>of</strong> its existing types <strong>of</strong> wind turbines. The particular focus in<br />
this area will be on the development <strong>of</strong> a new blade technology for ro<strong>to</strong>r blades with a length <strong>of</strong> more<br />
than 40m, and the construction <strong>of</strong> new wind turbines with a capacity <strong>of</strong> over 2.5 megawatts.<br />
As a further long term objective, the Company plans <strong>to</strong> develop <strong>of</strong>fshore wind turbines, i.e. wind<br />
turbines that can be operated in wind farms on the open sea <strong>up</strong> <strong>to</strong> 40km from the coast. In order <strong>to</strong><br />
serve the needs <strong>of</strong> the <strong>of</strong>fshore market, which has already begun <strong>to</strong> develop with smaller turbines<br />
closer <strong>to</strong> shore, the Company plans, in the medium term, <strong>to</strong> develop an <strong>of</strong>fshore version <strong>of</strong> the N-80.<br />
The Company believes that there will be market demand in the long term for larger, higher capacity<br />
turbines for operation in <strong>of</strong>fshore wind farms out at sea. For this reason, the Company has entered in<strong>to</strong><br />
a joint venture with Jacobs Energie GmbH, a manufacturer <strong>of</strong> wind turbines, and pro + pro<br />
Energiesysteme GmbH & Co. KG, a development company, for the development <strong>of</strong> a 5-megawatt model<br />
with a ro<strong>to</strong>r diameter <strong>of</strong> <strong>up</strong> <strong>to</strong> 120m. Plans for the development <strong>of</strong> such <strong>of</strong>fshore wind turbines are<br />
currently at a very early stage, however, due <strong>to</strong> the highly exacting technical and physical requirements<br />
and the demanding conditions in which such turbines would operate.<br />
Improvement in the Cost-efficiency <strong>of</strong> Generating Power from Wind Energy<br />
The Company aims <strong>to</strong> improve substantially the cost-efficiency <strong>of</strong> power generation from wind energy<br />
by reducing significantly the cost <strong>of</strong> generating electricity per kWh from the turbines it manufactures<br />
and sells. <strong>Nordex</strong> plans <strong>to</strong> achieve this goal both by cutting manufacturing and assembly costs, and by<br />
reducing operating costs <strong>of</strong> its wind turbines and infrastructure costs. Series production <strong>of</strong> wind<br />
turbines, turbine weight reduction and the cutting <strong>of</strong> installation costs through a time-saving plugand-play<br />
assembly are primary fac<strong>to</strong>rs in reducing manufacturing and assembly costs.<br />
In order <strong>to</strong> reduce the operating costs <strong>of</strong> its wind turbines, the Company is developing a Condition<br />
Moni<strong>to</strong>ring System currently as an addition <strong>to</strong> its <strong>Nordex</strong> Control system. This system will enable<br />
opera<strong>to</strong>rs <strong>to</strong> diagnose errors early while the turbines are in operation and is intended <strong>to</strong> help prevent<br />
breakdowns, lengthen maintenance intervals for wind turbines in operation, and thus reduce<br />
maintenance costs.<br />
The Company believes that these measures, <strong>to</strong>gether with the planned increase in capacity rating, will<br />
further improve the cost-effectiveness <strong>of</strong> generating power from wind energy.<br />
Consistent and Early Presence in International Growth Markets<br />
In order <strong>to</strong> increase its share <strong>of</strong> the world market, the <strong>Nordex</strong> Gro<strong>up</strong> plans <strong>to</strong> focus on expansion<br />
overseas while continuing <strong>to</strong> expand within Germany, and aims, therefore, <strong>to</strong> increase its presence in<br />
regional markets where it is already active and at the same time build <strong>up</strong> a presence in new regional<br />
markets. The Company considers the most interesting future markets <strong>to</strong> be: Spain in particular, due <strong>to</strong><br />
the existing law regarding the s<strong>up</strong>ply <strong>of</strong> electricity in<strong>to</strong> the public grid and its good wind conditions;<br />
the UK, due <strong>to</strong> especially good wind conditions and the availability <strong>of</strong> tax credits for electricity<br />
generated from renewable sources; the United States, also due <strong>to</strong> good wind conditions and tax<br />
subsidies for wind turbines; France, where a law on power from renewable energies is being drafted;<br />
and China, where the level <strong>of</strong> demand for energy is high and where the <strong>Nordex</strong> Gro<strong>up</strong> already has a<br />
strong presence.<br />
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