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OFFERING MEMORANDUM Global Offering of up to ... - Nordex

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Risks Inherent in the Market and Competition<br />

Competition and Market Acceptance<br />

The wind turbine business varies greatly depending on the region, but is highly competitive in certain<br />

markets. The key fac<strong>to</strong>rs defining this competition are the capacity, reliability and quality <strong>of</strong> products,<br />

technological edge over the competition, price, the ability <strong>to</strong> fulfill local market requirements and the<br />

scope and quality <strong>of</strong> maintenance and training services. Some <strong>of</strong> the current or potential competi<strong>to</strong>rs<br />

<strong>of</strong> the <strong>Nordex</strong> Gro<strong>up</strong> have access <strong>to</strong> greater financial, technical, human, marketing, purchasing and<br />

other resources. These competi<strong>to</strong>rs could react more quickly <strong>to</strong> new or emerging technologies or <strong>to</strong><br />

changes in cus<strong>to</strong>mer requirements, or invest more resources in product development and sales, or<br />

deliver competitive products more rapidly or at a lower price than the <strong>Nordex</strong> Gro<strong>up</strong> (see<br />

‘‘Business—Competition’’). In addition, competi<strong>to</strong>rs could form alliances through equity investments or<br />

cooperation deals, thus making their <strong>of</strong>ferings more attractive and intensifying the competition<br />

further. Such competition could lead <strong>to</strong> a decline in prices, reduced sales revenue and pr<strong>of</strong>it margins,<br />

and a decline in the Company’s market share, which could have material adverse effects on the <strong>Nordex</strong><br />

Gro<strong>up</strong> and its business, financial condition and results <strong>of</strong> operations.<br />

The level <strong>of</strong> demand for the Company’s products continues <strong>to</strong> be dependent on among other things,<br />

the development <strong>of</strong> the market for wind turbines, the performance <strong>of</strong> services and the type <strong>of</strong> power<br />

generation used <strong>to</strong> satisfy demand for electricity. A key fac<strong>to</strong>r for the success <strong>of</strong> power generation from<br />

wind energy is the cost at which the electricity can be produced and the scope <strong>of</strong> financial s<strong>up</strong>port for<br />

this type <strong>of</strong> power generation (see ‘‘—Legal Risks—Governmental Regulation’’). There can be no<br />

assurance that such costs can be kept low, or that there will be continued financial s<strong>up</strong>port for this<br />

power generation. Discontinued s<strong>up</strong>port could have material adverse effects on the Company’s<br />

business, financial condition and results <strong>of</strong> operations.<br />

Technological Change<br />

There is a trend in the Company’s markets <strong>to</strong>ward larger and more powerful wind turbines, increased<br />

efficiency and ease <strong>of</strong> maintenance, and the continuing technical development <strong>of</strong> wind turbines. The<br />

further development <strong>of</strong> products featuring new technologies by <strong>Nordex</strong> or its competi<strong>to</strong>rs could cause<br />

the Gro<strong>up</strong>’s existing products <strong>to</strong> be regarded as outdated and unsaleable. The future success <strong>of</strong> the<br />

<strong>Nordex</strong> Gro<strong>up</strong> will depend on its ability <strong>to</strong> continually and quickly develop and launch new and<br />

improved products, which are also in step with technological developments and new standards, and<br />

meet the constantly increasing requirements <strong>of</strong> its cus<strong>to</strong>mers. Due <strong>to</strong> uncertainty in assessing future<br />

technological developments, it is uncertain whether such products will be successful. A substantial<br />

delay in launching new products could significantly impact the ultimate success <strong>of</strong> a product and other<br />

related products, and also impede the further sale <strong>of</strong> predecessor products. There can be no assurance<br />

that the <strong>Nordex</strong> Gro<strong>up</strong> will succeed in launching timely, new products, that the new products launched<br />

will be accepted <strong>to</strong> any significant degree in their respective markets, or that such acceptance will<br />

endure. Each <strong>of</strong> these circumstances could have material adverse effects on the business, financial<br />

condition and results <strong>of</strong> operations <strong>of</strong> the <strong>Nordex</strong> Gro<strong>up</strong>.<br />

Internationalization and Foreign Exchange Fac<strong>to</strong>rs<br />

The <strong>Nordex</strong> Gro<strong>up</strong> already generates a portion <strong>of</strong> its revenue and earnings in markets outside the<br />

European Union’s Economic and Monetary Union, particularly in Denmark (approximately 39% <strong>of</strong><br />

foreign revenue) in China (approximately 25%) and in the United States (approximately 14%). The<br />

subsidiaries active in foreign markets and the Chinese equity interest held by <strong>Nordex</strong> Energy GmbH<br />

have not yet been consolidated either because they were <strong>of</strong> minor importance or because <strong>Nordex</strong> did<br />

not exercise the level <strong>of</strong> control specified by the principle <strong>of</strong> control according <strong>to</strong> IAS 27. The <strong>Nordex</strong><br />

Gro<strong>up</strong> generally minimizes risks from exchange rate fluctuations through applicable rate hedging<br />

transactions. In the past, the Company’s receivables and liabilities in foreign currencies were<br />

inconsequential. Declining exchange rates for relevant foreign currencies could, however, affect the<br />

financial condition and results <strong>of</strong> operations adversely in the future, if the planned expansion <strong>of</strong> the<br />

Company’s business abroad leads <strong>to</strong> a corresponding increase in receivables and liabilities denominated<br />

in foreign currencies, and if the rate hedging transactions do not completely cover the risk in question.<br />

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