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Johannesburg – a Success After All?
Black or white, flop or success?
The climate summit
in Johannesburg in September
2002 was assessed differently,
depending on the view
taken. More than 60,000 delegates
battled their way
through a vast range of different
topics. So the progress
made was bound to be modest.
Bronze for the Nordex Annual Report
The “Who’s Who” of the
German business world
had gathered in Frankfurt to
find out who had won the
prize in “The Best 2001 Annual
Report” competition, organized
by ManagerMagazin.
Nordex was participating for
the first time, and got off to the
perfect start. The verdict: 3rd place for the stock exchange
newcomer. Beaten only by the
much larger and older com-
And what was the outcome for
wind energy? One thing in particular:
The announcement by
Russia and China that they intend
to subscribe to the Kyoto
protocol. This means that sufficient
countries have signed
the agreement to make it internationally
effective. 55 % of the
CO2 producers are required
panies, Deutsche Börse AG (1 st
place) and Fraport (Frankfurter
Flughafen AG). The report was
assessed by the university
professors on the jury according
to the comprehensibility of
the text, the quality of the financial
data and the graphics.
“We have set a standard which
we now wish to establish in the
TecDAX category, too”, said
Ralf Peters, Nordex IR-Manager.
Many tourism managers feel that there is a conflict of
interests here. The association wanted more exact information
and commissioned a study from the NIT (Institute for
Tourism and Resort Research in Northern Europe) and the
University of Kiel in order to measure the effects of wind energy
plants on tourism.
The results of this empirical study are clear: only 2 % of the
tourists mentioned wind turbines as a reason for not returning
to a resort for their holidays. The main negative factors named
were landfills, conventional power stations and tower buildings.
At the same time, the tourists who did feel disturbed assessed
their holidays as positively as the rest of those interviewed. The
long-term statistical analysis confirms this result, too. The researchers
compared the development of bed capacity utilisation
and the number of wind turbines on Fehmarn in the period
for this. Another important
achievement was the announcement
by Gerhard
Schröder that a total of 500
million euros are to be made
available in the next 5 years
for the development of renewables
in the Third World. An
opportunity for Nordex, the
leading exporter in Germany.
Germans
Want More
Wind
Power
More and more Germans
are in favor of developing
forms of renewable energy
– and not just since the latest
flood disaster. Sustainable
management and climate
protection have had a high
priority in public awareness for
a considerable time. And wind
energy – as the most economical
way to generate “green
electricity”– has profited from
this particularly. A representative
survey conducted by the
EMNID Research Institute has
now confirmed this. According
to this, 92% of the Germans
would welcome the increased
use of wind energy. Only 6.2%
were against it. Offshore use
was also favored by some
83 % of those interviewed.
between 1981 and 1998. In spite of a 100 % increase in installations,
capacity utilisation remained stable.
The study even comes to the conclusion that tourism could
make positive use of wind energy. A representative quote from
one of the interviewees: “Here something is being done for
the environment”. However, it is necessary to provide more
information on wind energy locally in order to convey this
environmental image to the guest. “Above all at locations without
experience of wind energy today unfortunately we often
experience the opposite. In order to remove exaggerated fears,
we have already organized wind park excursions for tourism
managers”, explains Nordex CEO Dietmar Kestner.
No. 15 ı December 2002 23