The World Book Day Library Toolkit
The World Book Day Library Toolkit
The World Book Day Library Toolkit
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Pick a book. Read a book. Share a story.<br />
<strong>The</strong> <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
<strong>Library</strong> <strong>Toolkit</strong><br />
Everything you need to plan and run<br />
a great <strong>World</strong> <strong>Book</strong> <strong>Day</strong> celebration!<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 illustrations specially created by Axel Scheffler’<br />
ContentS<br />
£1 <strong>Book</strong> tokens<br />
2012’s £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> <strong>Book</strong>s<br />
the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> App<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> online<br />
the Biggest <strong>Book</strong> Show on earth<br />
the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Website<br />
Social Media<br />
the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Ideas Bank<br />
Press & PR tips<br />
Local Link-Ups<br />
Beyond <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
Recommended Reads<br />
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www.worldbookday.com<br />
1
Dear Librarian,<br />
WoRLD BooK DAY IS CoMInG!<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 is set to be the biggest and best yet! <strong>The</strong>re will<br />
be a big library membership drive on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, with joining<br />
forms included in the schools packs to ensure all children and young<br />
people join their local library.<br />
We want to hear what YoU’Re doing in YoUR library, so please let us know! You can do this by:<br />
• uploading your event details to www.worldbookday.com<br />
• sending us photos of your events to help us build an image gallery (but please make sure you have<br />
permission from teachers/parents/guardians for us to use them online before you do so)<br />
• letting us know if you have any BRILLIANT ideas for running either <strong>World</strong> <strong>Book</strong> <strong>Day</strong> or book-related<br />
activities and events so that we can share them with other booksellers, teachers and librarians. You can<br />
either upload them to the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website or email them to: judith.shipman@readingagency.org.uk<br />
£1 BooK toKenS<br />
this year more than 14 million children and young people will be getting a FRee<br />
£1 token.<br />
All tokens entitle users to either a FREE £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> book OR £1 off any book or audio book costing £2.99<br />
or more. <strong>The</strong> voucher redemption dates are 27 February–25 March 2012.<br />
there are tWo token designs – one for nursery and primary schools and the other for secondary schools.<br />
HAPPY WORLD BOOK DAY!<br />
This BOOK TOKEN is a gift to<br />
help you enjoy some great books.<br />
HAPPY WORLD BOOK DAY!<br />
This BOOK TOKEN is a gift to<br />
help you enjoy great books and authors.<br />
VALID<br />
27 February – 25 March 2012<br />
ONE TOKEN PER CHILD,<br />
ONE TOKEN PER<br />
TRANSACTION.<br />
Your bookseller pays the cost<br />
of redeeming this token.<br />
SPONSORED BY<br />
HERE’S HOW TO USE IT:<br />
1. Visit your local bookseller<br />
2. Swap this token for one FREE WORLD BOOK DAY<br />
BOOK from the choice of eight fantastic titles<br />
OR<br />
3. Use this token to get £1 OFF any BOOK<br />
or AUDIO BOOK that costs £2.99 or more<br />
VALID<br />
27 February – 25 March 2012<br />
ONE TOKEN PER STUDENT,<br />
ONE TOKEN PER<br />
TRANSACTION.<br />
Your bookseller pays the cost<br />
of redeeming this token.<br />
SPONSORED BY<br />
HERE’S HOW TO USE IT:<br />
1. Download the FREE WORLD BOOK DAY APP<br />
2. Check out the brand-new short stories by top<br />
authors including Charlie Higson, Malorie Blackman,<br />
Anthony Horowitz, Sophie McKenzie and Neil Gaiman<br />
3. Want to read more by these authors Use this token to<br />
get £1 OFF any BOOK or AUDIO BOOK costing £2.99<br />
or more at your local bookseller<br />
You can get more great book ideas, play games and<br />
download fun activities at www.worldbookday.com<br />
Get more great book ideas, play games and<br />
download activities at www.worldbookday.com<br />
nursery and primary schools token<br />
Secondary schools token<br />
www.worldbookday.com 1
2012’s £1 WoRLD BooK DAY BooKS<br />
this year we have a Hall of Fame of eIGHt £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books for children aged<br />
2-12, written by a stellar list of authors and illustrators. Here’s a quick guide to the titles:<br />
Age:<br />
2+<br />
Age:<br />
3+<br />
Age:<br />
5+<br />
Age:<br />
5-7<br />
Age:<br />
8+<br />
Age:<br />
8+<br />
Age:<br />
8+<br />
Age:<br />
9+<br />
<strong>The</strong> What the Ladybird Heard Song<br />
by Julia Donaldson and Lydia Monks (Macmillan)<br />
Julia Donaldson, creator of <strong>The</strong> Gruffalo and a host of<br />
other children’s favourites, and the Children’s Laureate,<br />
has produced a brand new book especially for <strong>World</strong><br />
<strong>Book</strong> <strong>Day</strong>. This lively story is crammed full of farmyard<br />
noises for young children to moo, baa and oink along<br />
to. Perfect for group reading.<br />
Winnie Flies Again<br />
by Valerie thomas and Korky Paul (oxford University Press)<br />
Winnie the Witch has been entertaining young<br />
children with her adventures for 25 years now! Simply<br />
told with affection and perfectly complemented by<br />
Korky Paul’s engaging and detailed illustrations, this<br />
special story is ideal for lively storytimes for children<br />
aged three and up.<br />
Where’s Wally Now by Martin Handford (Walker)<br />
Wally is well known to generations of children, and<br />
this special mini-version of his adventures is perfect<br />
for younger ones in particular.<br />
Magic Molly: <strong>The</strong> Clever Little Kitten<br />
by Holly Webb (Scholastic)<br />
Young girls will love this story about Molly,<br />
the girl who talks to animals, and a cute kitten.<br />
Roald Dahl’s Fantabulous Facts by Roald Dahl (Puffin)<br />
A diary-style book stuffed full of facts and stories by<br />
the master of children’s storytelling, all illustrated by<br />
the inimitable Quentin Blake. Roald Dahl is still hugely<br />
popular among children of all ages, and this book<br />
makes a great introduction to his world.<br />
How to Train Your Dragon: <strong>The</strong> <strong>Day</strong> of the Dreader<br />
by Cressida Cowell (Hodder)<br />
A brand new short story in the How to Train Your Dragon<br />
series, featuring Toothless and a greedy sea dragon called<br />
the Big Dreader stalking the Isle of Berk. A perfect blend<br />
of humour and fantasy for young readers.<br />
Big <strong>Day</strong> Out by Jacqueline Wilson (Random House)<br />
Four brand new short stories about trips out to special<br />
places including the seaside and a funfair from the<br />
undisputed queen of girls’ fiction. A great introduction<br />
to Wilson for first-time readers and an extra treat for<br />
those who have read all her books and are desperate<br />
for more!<br />
Skulduggery Pleasant:<br />
<strong>The</strong> End of the <strong>World</strong> by Derek Landy (Harper Collins)<br />
An exclusive short story in the hugely popular<br />
Skulduggery Pleasant series, set after the end of<br />
<strong>The</strong> Death Bringer.<br />
www.worldbookday.com 2
FoR teenAGeRS… DoWnLoAD<br />
tHe WoRLD BooK DAY APP<br />
new for 2012 is the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> App, featuring exclusive<br />
stories by Malorie Blackman, Neil Gaiman, Charlie Higson,<br />
Anthony Horowitz, Sophie McKenzie and Rachel Vincent,<br />
plus extracts from books by Lauren Laverne, Ruth Warburton,<br />
Matt Dickinson and Julie Cross.<br />
It’s completely FREE and great for encouraging reading among the smartphone<br />
generation. It will be available to download from 23 Feb 2012 – so be sure to include books<br />
by these fantastic Young Adult authors in your <strong>World</strong> <strong>Book</strong> <strong>Day</strong> display. <strong>The</strong> App will be<br />
updated throughout the year with new sample chapters, news and trailers, and the<br />
Secondary book token encourages teens to visit their local bookseller to get £1 off a full price book.<br />
WoRLD BooK DAY onLIne<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> will have its biggest online presence in 2012 – from the brand new<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> website, Facebook page and twitter feed, to the first ever <strong>World</strong> <strong>Book</strong><br />
<strong>Day</strong> online festival!<br />
tHe BIGGeSt BooK SHoW on eARtH<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> will be hosting the biggest-ever online festival for<br />
children on thursday 1 March 2012.<br />
Two sessions starring a stellar line-up of special guests will be streamed LIVe on<br />
www.worldbookday.com. <strong>The</strong> first, from 9.30– 10am, is for pre-school age children<br />
and the second, from 11am– midday, is for primary children. <strong>The</strong> shows will feature a<br />
host of top authors and illustrators including Julia Donaldson, Axel Scheffler,<br />
Jacqueline Wilson, eoin Colfer, Cressida Cowell, Jeremy Strong, nick Sharratt and Derek Landy.<br />
neW!<br />
We’re encouraging as many settings as possible to join in the fun, so why not set up a screen and invite local<br />
children and parents in to watch. If space is an issue, link up with a local school or bookshop and arrange for<br />
them to host the screening.<br />
REGISTER<br />
NOW!<br />
THE<br />
BIGGEST<br />
BOOK SHOW<br />
ON EARTH<br />
★ ★<br />
An ONLINE Festival<br />
REGISTER<br />
NOW!<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
Watch these authors and illustrators together LIVE at<br />
www.worldbookday.com<br />
on THURSDAY MARCH , AMPM<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
Every girl’s best friend and creator of Tracy Beaker<br />
Purveyor of darkly hilarious megahit series<br />
Skulduggery Pleasant<br />
Animal-loving author of <strong>The</strong> Clever Li tle Kitten<br />
Laugh your socks o f!<br />
Young Samurai master<br />
★<br />
★<br />
★<br />
Mad, bad and dangerously<br />
funny author of Mr Gum<br />
★<br />
Advisor to criminal mastermind Artemis Fowl<br />
★<br />
A splendiferous guest wi l star!<br />
Blockbuster author and dragon trainer<br />
★<br />
THE<br />
BIGGEST<br />
BOOK SHOW<br />
ON EARTH<br />
★ An ONLINE Festival ★<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
Watch these authors and illustrators together LIVE at<br />
www.worldbookday.com<br />
on THURSDAY MARCH , , .AM<br />
.AM<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
★ CHILDREN’S L<br />
★<br />
CHILDREN’S LAUREATE<br />
Superstar i lustrator of <strong>The</strong> Gru falo and <strong>The</strong> Highway Rat<br />
★<br />
Prize-winning i lustrator of Wha the Ladybird Heard I lustrator of<br />
Winnie, the <strong>World</strong>’s favourite Witch<br />
Artist extraordinaire behind the Jacqueline Wilson books<br />
Writer of the craziest, most<br />
action-packed stories in the universe<br />
Laugh yourself si ly with the author of <strong>The</strong> Donut Diaries<br />
Family favourite and creator of I Love You, Blue Kangaroo<br />
Hugely huggable creator of Hugless Douglas<br />
An ONLINE Festival<br />
Biggest<br />
BooK SHoW<br />
tHe<br />
ON eARtH<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
ReGISteR to watch the Biggest <strong>Book</strong> Show on earth<br />
now, and check you have the right technical set-up<br />
to stream it at www.worldbookday.com<br />
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />
older children will be treated to an i<strong>Book</strong>store event with a selection of top teen authors streamed<br />
live on itunes at 4.30pm on 1 March. Look out for more information on www.worldbookday.com<br />
www.worldbookday.com 3
tHe WoRLD BooK DAY WeBSIte<br />
Visit the dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com. It has been<br />
overhauled for 2012 with a fresh look and content, and is the first port of call for<br />
anything to do with <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />
It’s stuffed with multimedia resources including book-related video clips, interviews and trailers and interactive<br />
games, and there are dozens of downloadable resources like activity and colouring sheets.<br />
• Visit the dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website – www.worldbookday.com<br />
• <strong>Book</strong>mark the site and ensure that staff are familiar with it.<br />
• Place the web address on a display board so that it is visible to library visitors.<br />
• Use your own intranet to make colleagues aware of the initiative.<br />
• Put a link on your library website.<br />
• If you have access to a digital camera, please send images of your displays and <strong>World</strong> <strong>Book</strong> <strong>Day</strong> events<br />
to judith.shipman@readinggency.org.uk<br />
SoCIAL MeDIA<br />
Become part of the conversation. Make sure you and your library:<br />
FInD the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com – it’s packed with information,<br />
resources and downloads<br />
‘LIKe’ our page at www.facebook.com/worldbookday2012<br />
JoIn the conversation at twitter.com/worldbookdayuk. Please use #worldbookday<br />
Social media is a key tool to promote <strong>World</strong> <strong>Book</strong> <strong>Day</strong> and to talk to the people who visit your library– especially<br />
teens. If you have one, link in from your own website and social media, and add some content of your own too –<br />
we’d love to hear and see what you’re doing for <strong>World</strong> <strong>Book</strong> <strong>Day</strong>!<br />
www.worldbookday.com 4
B Y<br />
tHe WoRLD BooK DAY IDeAS BAnK<br />
need some ideas to help celebrate <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Here are 25 tips for fun activities,<br />
events and displays. Remember to look out for updates for the latest promotions to<br />
freshen up your work, and to check the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at<br />
www.worldbookday.com for more ideas and resources.<br />
1 CeLeBRAte LIBRARIeS<br />
What better time to put libraries centre stage than <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Use interest in the event to organise and<br />
advertise an open day style occasion at which people can drop in to find out what’s on offer.<br />
2 WoRK WItH LoCAL SCHooLS<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a perfect opportunity to invite local schools into the library. Get in touch with teachers as early<br />
as you can to discuss ideas, and try to suggest a package of activities for a visit lasting an hour or so. You might also<br />
consider giving an assembly on <strong>World</strong> <strong>Book</strong> <strong>Day</strong> about libraries and what they can offer children.<br />
3 WoRK WItH A BooKSHoP<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a good time to build links with bookshops—perhaps by staging a joint author event or by hosting<br />
a small stall selling children’s books in the library for one day only. You could also invite schools on joint visits—first<br />
to the bookshop to redeem their <strong>World</strong> <strong>Book</strong> <strong>Day</strong> £1 tokens, and then to the library to find out what’s on offer.<br />
4 MAKe A DeDICAteD WoRLD BooK DAY<br />
DISPLAY<br />
Use the exciting and all-new <strong>World</strong> <strong>Book</strong> <strong>Day</strong> posters to make a<br />
lively display for your boards or walls. (Posters should have<br />
arrived from your library supplier in January; if you have not yet<br />
received them, please contact your stock management team.) You<br />
could also add books like the eight £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> titles. When<br />
displaying books, use multiple piles and ‘face-outs’, and designate<br />
members of staff to refresh it at regular intervals to ensure they<br />
look suitably full and attractive. Consider putting reservation cards<br />
on the display for books not immediately available.<br />
5 StARt A CHAtteRBooKS GRoUP<br />
Chatterbooks is a national network of reading groups for children (aged 4 to 12),<br />
coordinated by <strong>The</strong> Reading Agency. If you work in libraries and schools then you<br />
can also use Chatterbooks to help meet statutory targets and standards. <strong>The</strong> Reading<br />
Agency has created a special <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Chatterpack, which will be available<br />
from the libraries section of the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website. You can read more about<br />
Chatterbooks here: www.readinggroups.org/chatterbooks.<br />
6 USe FoYeRS<br />
Small displays in foyers of libraries or council buildings are a great way to draw attention to <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Just a<br />
few posters and a nice table display of books is enough to help spread the word.<br />
7 DeCoRAte YoUR WInDoWS<br />
Fill your window space with <strong>World</strong> <strong>Book</strong> <strong>Day</strong> posters or logos – or stack it with books and invite people to guess<br />
how many there are.<br />
▼<br />
S P O N S O R E D B Y<br />
DOWNLOAD ➤ ➤ ➤<br />
the FREE <strong>World</strong> <strong>Book</strong> D<br />
ay App!<br />
NEW<br />
Read exclusive short stories by . . .<br />
PLUS<br />
Malorie Blackman<br />
news,<br />
videos<br />
& extras<br />
NEIL GAIMAN<br />
Charlie Higson<br />
➤ ➤ ➤<br />
Anthony Horowitz<br />
SOPHIE MCKENZIE<br />
Rachel Vincent<br />
MARCH @<br />
worldbook<br />
Look out for an exciting LIVE i<strong>Book</strong><br />
event with a selection of TOP TEEN A<br />
S P O N S O R E D B Y<br />
Find out more at www.worldbookday.c<br />
▼<br />
y om<br />
OUT<br />
NOW!<br />
Pick a book.<br />
Read a book. Share a story.<br />
MARCH <br />
Get more great book ideas, play games and download fun activities at www.worldbookday.com<br />
Get more great book ideas, play games and download<br />
fun activities at www.worldbookday.com<br />
Don’t forget<br />
to SWA<br />
P<br />
your <strong>Book</strong> Token<br />
for a FREE<br />
<strong>World</strong> <strong>Book</strong> D ay<br />
book!<br />
d a book. Share a story.<br />
LD BOOK DAY!<br />
www.worldbookday.com 5
8 DReSS UP<br />
Getting all staff to dress up as a favourite literary character is fast becoming a<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> tradition and a great way to get into the spirit of the occasion.<br />
9 BooK A StoRYteLLeR<br />
If you have a local storyteller or a particularly engaging local children’s author, see if they<br />
are free to visit for an hour or two on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />
the earlier<br />
you plan your event<br />
the longer you will<br />
have promote it!<br />
See page 9 for tips<br />
on getting press<br />
coverage.<br />
10 HoLD A StoRY SeSSIon<br />
Get as many staff as you can to set aside time to read from a favourite book, and schedule them together so you have<br />
a rolling programme over <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. People can drop in to listen for as little or as long as they like.<br />
11 CeLeBRAte tHe WoRLD BooK DAY BooKS<br />
See the guide to the eight special books on p.2 in this pack, and plan activities for children around them.<br />
12 oRGAnISe A ‘BooK IDoL’ CoMPetItIon<br />
Host an informal event at which staff and users talk for a minute or two about their favourite books, then ask for a<br />
show of hands to decide the top one.<br />
13 tHe DoCtoR WILL See YoU noW…HoLD A ReADInG ‘CLInIC’<br />
People are often looking for recommendations in their reading—so set up a booth at which staff can offer advice for<br />
titles to try based on their preferences and past reading.<br />
14 MAKe A BooK<br />
<strong>The</strong> ReadingZone website is helping us stage a competition to find the UK’s best homemade picture book, with<br />
great prizes including author visits and sets of books. <strong>The</strong> contest is open to children of all ages, and books can be<br />
produced with any media, so it’s a chance for children to show off their skills and a great focus for group activities.<br />
For details visit www.readingzone.com.<br />
15 DeSIGn A BooKMARK<br />
National <strong>Book</strong> Tokens is celebrating <strong>World</strong> <strong>Book</strong> <strong>Day</strong> with a competition for children<br />
to design the front of a book-themed bookmark, with the winning design turned into<br />
a real bookmark to be distributed via bookshops across the UK. Set aside a craft<br />
table and encourage children to enter. Find out more at www.worldbookday.com.<br />
16 CoLoUR In YoUR FAVoURIte CHARACteRS<br />
Great for pre-school age children on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Download some of the dozens<br />
of colouring-in sheets based on popular children’s books from the pre-schoolers<br />
section of the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com and set up a<br />
table for them in the children’s section.<br />
17 WeAR BooK MASKS<br />
Download masks of popular children’s characters like <strong>The</strong> Gruffalo from<br />
www.worldbookday.com, or help children make their own to wear on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />
18 MAKe WoRLD BooK DAY tHeMeD CRAFtS<br />
Invite children in to make some ‘Happy <strong>World</strong> <strong>Book</strong> <strong>Day</strong>’ cards, or book boxes made out of shoe boxes or similar.<br />
Decorate them with photocopies of popular books or children’s own drawings of favourite book scenes or characters.<br />
www.worldbookday.com 6
Upload your<br />
plans to the <strong>World</strong><br />
<strong>Book</strong> <strong>Day</strong> Community<br />
and Ideazone and the<br />
events calendar on<br />
the <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
website.<br />
19 HoLD A BooK PoLL<br />
Make voting cards for users to name their three favourite books of all time. Use the results to find the local area’s<br />
top ten books, make a display around them, and use them to get some local media coverage.<br />
20 PICK A tHeMe<br />
Choose a simple theme to base your <strong>World</strong> <strong>Book</strong> <strong>Day</strong> around—an author or genre, perhaps, or a common subject of<br />
novels or children’s books—and coordinate your displays and events around it.<br />
21 HoLD A ReADAtHon<br />
Pupils can read and raise money for charity at the same time with a sponsored Readathon. Try setting a target of<br />
books to read within a set time, and encourage pupils to collect sponsorship for their efforts.<br />
For more information, and tips for organising a successful event:<br />
• visit www.readathon.org,<br />
• email reading@readathon.org<br />
• call 0870 24 011 24.<br />
22 oRGAnISe A BooK qUIz<br />
Invite users to test their knowledge with a list of 10 or 20 questions about books set by staff; different people could<br />
choose different specialist subjects to base their questions around. Encourage people to return completed entry<br />
forms and organise a few books or items from local businesses as prizes.<br />
23 ADoPt A BooK<br />
Choose a single book or author for all staff to read, stock up on copies, and encourage users to explore it ahead of<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong>. You could host an event to discuss the book or author on the day itself too.<br />
24 PRoMote qUICK ReADS<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a good time to bring these short, easy books by some of the country’s most popular authors to<br />
centre stage. <strong>The</strong>y are perfect for encouraging older reluctant or emergent readers, proving that books are for<br />
everyone. Visit www.quickreads.org for more information.<br />
25 BADGe YoUR exIStInG ACtIVItIeS ARoUnD WoRLD BooK DAY<br />
Even if you are not able to host a dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> event, you can easily badge any existing activities you<br />
have planned for children or families on Thursday 1 March. Simply reminding your regular groups about<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> and directing them to the website helps to build interest.<br />
www.worldbookday.com 87
PReSS AnD PR<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 is a great opportunity to raise the<br />
profile of your library. We have created a special PR<br />
toolkit for you, which you can download from the<br />
Libraries area on www.worldbookday.com.<br />
the first rule of running a successful <strong>World</strong> <strong>Book</strong><br />
<strong>Day</strong> event is making sure people know about it!<br />
Here are some tips for getting press coverage and<br />
maximising the media profile of what you are doing.<br />
S P O N S O R E D B Y<br />
MARCH <br />
Don’t forget<br />
to SWA<br />
P<br />
your <strong>Book</strong> Token<br />
for a FREE<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
book!<br />
Pick a book. Read a book. Share a story.<br />
It’s WORLD BOOK DAY!<br />
1. ContACtS<br />
Do your research – make sure you know<br />
who to contact at your local paper,<br />
radio station and websites.<br />
2. tIMInG<br />
Give journalists plenty of notice –<br />
and make sure you know what their<br />
deadlines are.<br />
12 by Axel Scheffler<br />
Get more great book ideas, play games and download<br />
fun activities at www.worldbookday.com<br />
om<br />
3. KeeP It SIMPLe<br />
Keep your press releases clear and concise (see the PR toolkit for templates that you can adapt) – and make sure<br />
you include your own contact details.<br />
4. FoLLoW UP<br />
Follow up with a telephone call or email to see if any additional information is required.<br />
5. KeY MeDIA MeSSAGeS<br />
Please remember these key media messages:<br />
• 2012 is the 15th year of <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
• Every school age child in the UK will receive a £1 book token which entitles them to a<br />
FRee BooK so visit your local bookshop today to redeem your token<br />
• <strong>The</strong> book tokens are a gift from National <strong>Book</strong> Tokens, publishers and booksellers across the UK<br />
• <strong>Library</strong> joining forms have been sent to all schools to ensure that every child that is not already a<br />
member of the library either joins themselves, a sibling or a family member on <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />
Visit the Libraries section of www.worldbookday.com to find a comprehensive PR<br />
toolkit including a press release template for you to use.<br />
www.worldbookday.com 8
LoCAL LInK-UPS<br />
Forging links with local schools and bookshops can be a great boost to your<br />
<strong>World</strong> <strong>Book</strong> <strong>Day</strong> celebrations. Here are 5 ways you can work together.<br />
1. SCHooL VISItS<br />
Arrange to visit a local school to talk about reading and books – perhaps with the help a local author or illustrator.<br />
2. exPeRt ADVICe<br />
Hold ‘book clinics’ in schools where you can talk to class groups about the £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books and offer<br />
advice on which other books they might like to try based on their preferences and past reading.<br />
3. BeSt In LIBRARY<br />
Many schools ask children to dress-up on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Invite them to visit your library in small groups to<br />
redeem their tokens, and award a small prize to the best dressed in each group. Make sure your staff are dressed<br />
up too.<br />
4. Co-HoSt tHe onLIne eVentS<br />
If you don’t have the space or technology in your library to screen the online events, link up with a local school or<br />
bookshop who will be able to host the screening. <strong>The</strong> bookshop will also be able to set up a stall on site to sell the<br />
£1 books or backlist by the authors appearing, or follow up with group visits to your shop for children to redeem<br />
their tokens<br />
5. SPonSoR A SCHooL BooK qUIz<br />
If you don’t have the space or technology in your library to screen the online events, link up with a local school or<br />
bookshop who will be able to host the screening. <strong>The</strong> bookshop will also be able to set up a stall on site to sell the<br />
£1 books or backlist by the authors appearing, or follow up with group visits to your shop for children to redeem<br />
their tokens<br />
HoLDInG A StAFF BRIeFInG SeSSIon<br />
If you are working with frontline staff to promote <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, you may want to consider<br />
running a staff briefing session in which you could:<br />
• Provide background to the initiative and details of how <strong>World</strong> <strong>Book</strong> <strong>Day</strong> will be run.<br />
• Encourage staff to create lively displays in their libraries, refreshing them regularly.<br />
• Show a selection of the £1 books to staff so they become familiar with the books being promoted<br />
on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />
• Suggest starting a staff blog: if you’re running <strong>World</strong> <strong>Book</strong> <strong>Day</strong> events across a number of<br />
libraries you may want to set up a blog to keep other staff informed. This could also be a place where<br />
staff and/or readers post their ideas for <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Blogs are easy to set-up (www.wordpress.com<br />
and www.blogger.com are two well-known free blog sites) and you can make them ‘private’ by<br />
entering the details of those who can access it.<br />
www.worldbookday.com 9
BeYonD WoRLD BooK DAY<br />
once the excitement of <strong>World</strong> <strong>Book</strong> <strong>Day</strong> has died down, there are plenty more<br />
opportunities to promote books, reading and libraries. Here are five suggestions.<br />
1 CeLeBRAte WoRLD BooK nIGHt<br />
<strong>World</strong> <strong>Book</strong> Night sees a million copies of 25 amazing books (including books by Neil Gaiman, Terry Pratchett,<br />
Meg Rosoff & Dodie Smith) given out by members of the public in their communities on April 23. If teenagers in<br />
your library haven’t applied to be a giver, they can still be involved by reading one (or all!) of the books, attending<br />
a local event or book group or even organising one of their own. Visit www.worldbooknight.org for all the<br />
information you need.<br />
2 HoSt tHe SUMMeR ReADInG CHALLenGe<br />
If you have discovered some keen young readers over <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, the Summer Reading Challenge is a great<br />
way to extend their reading and build their confidence. See www.summerreadingchallenge.org.uk.<br />
3 HoSt A ReADInG GRoUP<br />
Reading groups are a fantastic way to widen children’s reading range and confidence all year round. Chatterbooks<br />
is a network of reading groups for 4 to 12 year olds. Use <strong>World</strong> <strong>Book</strong> <strong>Day</strong> as the impetus to get one going! See<br />
www.readinggroups.org/chatterbooks for more information.<br />
4 tAKe tHe SIx BooK CHALLenGe<br />
Young people needing help with their literacy skills will enjoy the sense of ambition and achievement that comes<br />
with the Six <strong>Book</strong> Challenge. Find out more at www.sixbookchallenge.org.uk.<br />
5 HoSt An AUtHoR eVent<br />
Hearing an author read from their books and talk about their work can be very inspiring for children and<br />
adults alike.If you are interested in arranging an event, please contact Harpreet Purewal at<br />
harpreet.purewal@readingagency.org.uk.<br />
www.worldbookday.com 10
ReCoMMenDeD ReADS<br />
You will have stacks of your own, but here are some recommended reads for children<br />
who have enjoyed their £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books. You will also find a range of<br />
booklists at www.worldbookday.com:<br />
Loved tHe WHAt tHe LADYBIRD HeARD SonG<br />
by Julia Donaldson and Lydia Monks try:<br />
• Ella by Alex T Smith (Scholastic, £6.99)<br />
• Hugless Douglas by David Melling (Hodder, £5.99)<br />
• Mad About Minibeasts! by Giles Andreae & David Wojtowycz (Orchard, £5.99)<br />
• <strong>The</strong> Animal Bop Won’t Stop! by Jan Ormerod & Lindsey Gardiner (OUP, £5.99)<br />
• Zoe and Beans: <strong>The</strong> Magic Hoop! by Mick & Chloe Inkpen (Macmillan, £5.99)<br />
Loved WInnIe FLIeS AGAIn by Valerie thomas and Korky Paul try:<br />
• Five Minutes’ Peace by Jill Murphy (Walker, £5.99)<br />
• Aliens Love Underpants by Claire Freedman & Ben Cort (Simon & Schuster, £5.99)<br />
• Nora: <strong>The</strong> Girl Who Ate and Ate by Andrew Weale & Ben Cort (Andersen, £5.99)<br />
• Sir Charlie Stinky Socks and the Really Frightful Spell by Kristina Stephenson (Egmont, £5.99)<br />
• You Can’t Scare a Princess! by Gillian Rogerson & Sarah McIntyre (Scholastic, £6.99)<br />
Loved WHeRe’S WALLY noW by Martin Handford try:<br />
• Cops and Robbers by Janet and Allan Ahlberg (Puffin, £6.99)<br />
• Flat Stanley and the Fire Station by L Haskins Houran & Jon Mitchell (Egmont, £4.99)<br />
• Horrid Henry’s Sports by Francesca Simon (Orion, £4.99)<br />
• LEGO Star Wars: <strong>The</strong> Phantom Menace by Hannah Dolan (Dorling Kindersley, £6.99)<br />
• <strong>The</strong> Astonishing Secret of Awesome Man by Michael Chabon (Harper Collins, £6.99)<br />
Loved MAGIC MoLLY: tHe CLeVeR LIttLe KItten by Holly Webb try:<br />
• Indigo the Magic Rainbow Pony by Sarah KilBride and Sophie Tilley (Simon & Schuster, £5.99)<br />
• My Great Big Birthday Bash! by Betty G. Birney (Faber, £3.99)<br />
• Spy Pups: Danger Island by Andrew Cope (Puffin, £4.99)<br />
• Penguin Pandemonium by Jeanne Willis (Harper Collins, £4.99)<br />
• <strong>The</strong> Lost Puppy by Holly Webb (Stripes, £4.99)<br />
Loved RoALD DAHL’S FAntABULoUS FACtS by Roald Dahl try:<br />
• Agatha Parrot and the Mushroom Boy by Kjartan Poskitt and David Tazzyman (Egmont, £5.99)<br />
• Bad Kids by Tony Robinson (Macmillan, £7.99)<br />
• Gangsta Granny by David Walliams (Harper Collins, £12.99)<br />
• <strong>The</strong>-Hundred-Mile-an-Hour-Dog Goes for Gold! by Jeremy Strong (Puffin, £4.99)<br />
• Meerkat Madness by Ian Whybrow (Harper Collins, £4.99)<br />
www.worldbookday.com 11
Loved HoW to tRAIn YoUR DRAGon: tHe DAY oF tHe DReADeR<br />
by Cressida Cowell try:<br />
• Chitty Chitty Bang Bang Flies Again by Frank Cottrell Boyce (Macmillan, £10.99)<br />
• Earwig and the Witch by Diana Wynne Jones (Harper Collins, £4.99)<br />
• Flood and Fang by Marcus Sedgwick (Orion, £5.99)<br />
• Muncle Trogg and the Flying Donkey by Janet Foxley (Chicken House, £5.99)<br />
• Diary of a Wimpy Kid: <strong>The</strong> Ugly Truth by Jeff Kinney (Puffin, £6.99)<br />
Loved BIG DAY oUt by Jacqueline Wilson try:<br />
• Buttercup Mash by Joanna Nadin (OUP, £6.99)<br />
• Dizzy by Cathy Cassidy (Puffin, £6.99)<br />
• My Sister the Vampire: Switched by Sienna Mercer (Egmont, £5.99)<br />
• My Story: Titanic by Ellen Emerson White (Scholastic, £6.99)<br />
• Look Into My Eyes by Lauren Child (Harper Collins, £12.99)<br />
Loved SKULDUGGeRY PLeASAnt: tHe enD oF tHe WoRLD<br />
by Derek Landy try:<br />
• Atomic! <strong>The</strong> Vengeance of Vinister Vile by Guy Bass (Scholastic, £5.99)<br />
• Dark Lord: A Fiend in Need by Jamie Thomson (Hodder Children’s <strong>Book</strong>s, £5.99)<br />
• Pegasus and the Fight for Olympus by Kate O’Hearn (Hodder Children’s <strong>Book</strong>s, £5.99)<br />
• TimeRiders: Gates of Rome by Alex Scarrow (Puffin, £6.99)<br />
• War Horse by Michael Morpurgo (Egmont, £6.99)<br />
www.worldbookday.com 12