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The World Book Day Library Toolkit

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Pick a book. Read a book. Share a story.<br />

<strong>The</strong> <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

<strong>Library</strong> <strong>Toolkit</strong><br />

Everything you need to plan and run<br />

a great <strong>World</strong> <strong>Book</strong> <strong>Day</strong> celebration!<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 illustrations specially created by Axel Scheffler’<br />

ContentS<br />

£1 <strong>Book</strong> tokens<br />

2012’s £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> <strong>Book</strong>s<br />

the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> App<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> online<br />

the Biggest <strong>Book</strong> Show on earth<br />

the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Website<br />

Social Media<br />

the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Ideas Bank<br />

Press & PR tips<br />

Local Link-Ups<br />

Beyond <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

Recommended Reads<br />

p1<br />

p2<br />

p3<br />

p3<br />

p3<br />

p4<br />

p4<br />

p5<br />

p8<br />

p9<br />

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p11<br />

www.worldbookday.com<br />

1


Dear Librarian,<br />

WoRLD BooK DAY IS CoMInG!<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 is set to be the biggest and best yet! <strong>The</strong>re will<br />

be a big library membership drive on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, with joining<br />

forms included in the schools packs to ensure all children and young<br />

people join their local library.<br />

We want to hear what YoU’Re doing in YoUR library, so please let us know! You can do this by:<br />

• uploading your event details to www.worldbookday.com<br />

• sending us photos of your events to help us build an image gallery (but please make sure you have<br />

permission from teachers/parents/guardians for us to use them online before you do so)<br />

• letting us know if you have any BRILLIANT ideas for running either <strong>World</strong> <strong>Book</strong> <strong>Day</strong> or book-related<br />

activities and events so that we can share them with other booksellers, teachers and librarians. You can<br />

either upload them to the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website or email them to: judith.shipman@readingagency.org.uk<br />

£1 BooK toKenS<br />

this year more than 14 million children and young people will be getting a FRee<br />

£1 token.<br />

All tokens entitle users to either a FREE £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> book OR £1 off any book or audio book costing £2.99<br />

or more. <strong>The</strong> voucher redemption dates are 27 February–25 March 2012.<br />

there are tWo token designs – one for nursery and primary schools and the other for secondary schools.<br />

HAPPY WORLD BOOK DAY!<br />

This BOOK TOKEN is a gift to<br />

help you enjoy some great books.<br />

HAPPY WORLD BOOK DAY!<br />

This BOOK TOKEN is a gift to<br />

help you enjoy great books and authors.<br />

VALID<br />

27 February – 25 March 2012<br />

ONE TOKEN PER CHILD,<br />

ONE TOKEN PER<br />

TRANSACTION.<br />

Your bookseller pays the cost<br />

of redeeming this token.<br />

SPONSORED BY<br />

HERE’S HOW TO USE IT:<br />

1. Visit your local bookseller<br />

2. Swap this token for one FREE WORLD BOOK DAY<br />

BOOK from the choice of eight fantastic titles<br />

OR<br />

3. Use this token to get £1 OFF any BOOK<br />

or AUDIO BOOK that costs £2.99 or more<br />

VALID<br />

27 February – 25 March 2012<br />

ONE TOKEN PER STUDENT,<br />

ONE TOKEN PER<br />

TRANSACTION.<br />

Your bookseller pays the cost<br />

of redeeming this token.<br />

SPONSORED BY<br />

HERE’S HOW TO USE IT:<br />

1. Download the FREE WORLD BOOK DAY APP<br />

2. Check out the brand-new short stories by top<br />

authors including Charlie Higson, Malorie Blackman,<br />

Anthony Horowitz, Sophie McKenzie and Neil Gaiman<br />

3. Want to read more by these authors Use this token to<br />

get £1 OFF any BOOK or AUDIO BOOK costing £2.99<br />

or more at your local bookseller<br />

You can get more great book ideas, play games and<br />

download fun activities at www.worldbookday.com<br />

Get more great book ideas, play games and<br />

download activities at www.worldbookday.com<br />

nursery and primary schools token<br />

Secondary schools token<br />

www.worldbookday.com 1


2012’s £1 WoRLD BooK DAY BooKS<br />

this year we have a Hall of Fame of eIGHt £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books for children aged<br />

2-12, written by a stellar list of authors and illustrators. Here’s a quick guide to the titles:<br />

Age:<br />

2+<br />

Age:<br />

3+<br />

Age:<br />

5+<br />

Age:<br />

5-7<br />

Age:<br />

8+<br />

Age:<br />

8+<br />

Age:<br />

8+<br />

Age:<br />

9+<br />

<strong>The</strong> What the Ladybird Heard Song<br />

by Julia Donaldson and Lydia Monks (Macmillan)<br />

Julia Donaldson, creator of <strong>The</strong> Gruffalo and a host of<br />

other children’s favourites, and the Children’s Laureate,<br />

has produced a brand new book especially for <strong>World</strong><br />

<strong>Book</strong> <strong>Day</strong>. This lively story is crammed full of farmyard<br />

noises for young children to moo, baa and oink along<br />

to. Perfect for group reading.<br />

Winnie Flies Again<br />

by Valerie thomas and Korky Paul (oxford University Press)<br />

Winnie the Witch has been entertaining young<br />

children with her adventures for 25 years now! Simply<br />

told with affection and perfectly complemented by<br />

Korky Paul’s engaging and detailed illustrations, this<br />

special story is ideal for lively storytimes for children<br />

aged three and up.<br />

Where’s Wally Now by Martin Handford (Walker)<br />

Wally is well known to generations of children, and<br />

this special mini-version of his adventures is perfect<br />

for younger ones in particular.<br />

Magic Molly: <strong>The</strong> Clever Little Kitten<br />

by Holly Webb (Scholastic)<br />

Young girls will love this story about Molly,<br />

the girl who talks to animals, and a cute kitten.<br />

Roald Dahl’s Fantabulous Facts by Roald Dahl (Puffin)<br />

A diary-style book stuffed full of facts and stories by<br />

the master of children’s storytelling, all illustrated by<br />

the inimitable Quentin Blake. Roald Dahl is still hugely<br />

popular among children of all ages, and this book<br />

makes a great introduction to his world.<br />

How to Train Your Dragon: <strong>The</strong> <strong>Day</strong> of the Dreader<br />

by Cressida Cowell (Hodder)<br />

A brand new short story in the How to Train Your Dragon<br />

series, featuring Toothless and a greedy sea dragon called<br />

the Big Dreader stalking the Isle of Berk. A perfect blend<br />

of humour and fantasy for young readers.<br />

Big <strong>Day</strong> Out by Jacqueline Wilson (Random House)<br />

Four brand new short stories about trips out to special<br />

places including the seaside and a funfair from the<br />

undisputed queen of girls’ fiction. A great introduction<br />

to Wilson for first-time readers and an extra treat for<br />

those who have read all her books and are desperate<br />

for more!<br />

Skulduggery Pleasant:<br />

<strong>The</strong> End of the <strong>World</strong> by Derek Landy (Harper Collins)<br />

An exclusive short story in the hugely popular<br />

Skulduggery Pleasant series, set after the end of<br />

<strong>The</strong> Death Bringer.<br />

www.worldbookday.com 2


FoR teenAGeRS… DoWnLoAD<br />

tHe WoRLD BooK DAY APP<br />

new for 2012 is the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> App, featuring exclusive<br />

stories by Malorie Blackman, Neil Gaiman, Charlie Higson,<br />

Anthony Horowitz, Sophie McKenzie and Rachel Vincent,<br />

plus extracts from books by Lauren Laverne, Ruth Warburton,<br />

Matt Dickinson and Julie Cross.<br />

It’s completely FREE and great for encouraging reading among the smartphone<br />

generation. It will be available to download from 23 Feb 2012 – so be sure to include books<br />

by these fantastic Young Adult authors in your <strong>World</strong> <strong>Book</strong> <strong>Day</strong> display. <strong>The</strong> App will be<br />

updated throughout the year with new sample chapters, news and trailers, and the<br />

Secondary book token encourages teens to visit their local bookseller to get £1 off a full price book.<br />

WoRLD BooK DAY onLIne<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> will have its biggest online presence in 2012 – from the brand new<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> website, Facebook page and twitter feed, to the first ever <strong>World</strong> <strong>Book</strong><br />

<strong>Day</strong> online festival!<br />

tHe BIGGeSt BooK SHoW on eARtH<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> will be hosting the biggest-ever online festival for<br />

children on thursday 1 March 2012.<br />

Two sessions starring a stellar line-up of special guests will be streamed LIVe on<br />

www.worldbookday.com. <strong>The</strong> first, from 9.30– 10am, is for pre-school age children<br />

and the second, from 11am– midday, is for primary children. <strong>The</strong> shows will feature a<br />

host of top authors and illustrators including Julia Donaldson, Axel Scheffler,<br />

Jacqueline Wilson, eoin Colfer, Cressida Cowell, Jeremy Strong, nick Sharratt and Derek Landy.<br />

neW!<br />

We’re encouraging as many settings as possible to join in the fun, so why not set up a screen and invite local<br />

children and parents in to watch. If space is an issue, link up with a local school or bookshop and arrange for<br />

them to host the screening.<br />

REGISTER<br />

NOW!<br />

THE<br />

BIGGEST<br />

BOOK SHOW<br />

ON EARTH<br />

★ ★<br />

An ONLINE Festival<br />

REGISTER<br />

NOW!<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

Watch these authors and illustrators together LIVE at<br />

www.worldbookday.com<br />

on THURSDAY MARCH , AMPM<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

Every girl’s best friend and creator of Tracy Beaker<br />

Purveyor of darkly hilarious megahit series<br />

Skulduggery Pleasant<br />

Animal-loving author of <strong>The</strong> Clever Li tle Kitten<br />

Laugh your socks o f!<br />

Young Samurai master<br />

★<br />

★<br />

★<br />

Mad, bad and dangerously<br />

funny author of Mr Gum<br />

★<br />

Advisor to criminal mastermind Artemis Fowl<br />

★<br />

A splendiferous guest wi l star!<br />

Blockbuster author and dragon trainer<br />

★<br />

THE<br />

BIGGEST<br />

BOOK SHOW<br />

ON EARTH<br />

★ An ONLINE Festival ★<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

Watch these authors and illustrators together LIVE at<br />

www.worldbookday.com<br />

on THURSDAY MARCH , , .AM<br />

.AM<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

★ CHILDREN’S L<br />

★<br />

CHILDREN’S LAUREATE<br />

Superstar i lustrator of <strong>The</strong> Gru falo and <strong>The</strong> Highway Rat<br />

★<br />

Prize-winning i lustrator of Wha the Ladybird Heard I lustrator of<br />

Winnie, the <strong>World</strong>’s favourite Witch<br />

Artist extraordinaire behind the Jacqueline Wilson books<br />

Writer of the craziest, most<br />

action-packed stories in the universe<br />

Laugh yourself si ly with the author of <strong>The</strong> Donut Diaries<br />

Family favourite and creator of I Love You, Blue Kangaroo<br />

Hugely huggable creator of Hugless Douglas<br />

An ONLINE Festival<br />

Biggest<br />

BooK SHoW<br />

tHe<br />

ON eARtH<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

ReGISteR to watch the Biggest <strong>Book</strong> Show on earth<br />

now, and check you have the right technical set-up<br />

to stream it at www.worldbookday.com<br />

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★<br />

older children will be treated to an i<strong>Book</strong>store event with a selection of top teen authors streamed<br />

live on itunes at 4.30pm on 1 March. Look out for more information on www.worldbookday.com<br />

www.worldbookday.com 3


tHe WoRLD BooK DAY WeBSIte<br />

Visit the dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com. It has been<br />

overhauled for 2012 with a fresh look and content, and is the first port of call for<br />

anything to do with <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />

It’s stuffed with multimedia resources including book-related video clips, interviews and trailers and interactive<br />

games, and there are dozens of downloadable resources like activity and colouring sheets.<br />

• Visit the dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website – www.worldbookday.com<br />

• <strong>Book</strong>mark the site and ensure that staff are familiar with it.<br />

• Place the web address on a display board so that it is visible to library visitors.<br />

• Use your own intranet to make colleagues aware of the initiative.<br />

• Put a link on your library website.<br />

• If you have access to a digital camera, please send images of your displays and <strong>World</strong> <strong>Book</strong> <strong>Day</strong> events<br />

to judith.shipman@readinggency.org.uk<br />

SoCIAL MeDIA<br />

Become part of the conversation. Make sure you and your library:<br />

FInD the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com – it’s packed with information,<br />

resources and downloads<br />

‘LIKe’ our page at www.facebook.com/worldbookday2012<br />

JoIn the conversation at twitter.com/worldbookdayuk. Please use #worldbookday<br />

Social media is a key tool to promote <strong>World</strong> <strong>Book</strong> <strong>Day</strong> and to talk to the people who visit your library– especially<br />

teens. If you have one, link in from your own website and social media, and add some content of your own too –<br />

we’d love to hear and see what you’re doing for <strong>World</strong> <strong>Book</strong> <strong>Day</strong>!<br />

www.worldbookday.com 4


B Y<br />

tHe WoRLD BooK DAY IDeAS BAnK<br />

need some ideas to help celebrate <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Here are 25 tips for fun activities,<br />

events and displays. Remember to look out for updates for the latest promotions to<br />

freshen up your work, and to check the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at<br />

www.worldbookday.com for more ideas and resources.<br />

1 CeLeBRAte LIBRARIeS<br />

What better time to put libraries centre stage than <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Use interest in the event to organise and<br />

advertise an open day style occasion at which people can drop in to find out what’s on offer.<br />

2 WoRK WItH LoCAL SCHooLS<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a perfect opportunity to invite local schools into the library. Get in touch with teachers as early<br />

as you can to discuss ideas, and try to suggest a package of activities for a visit lasting an hour or so. You might also<br />

consider giving an assembly on <strong>World</strong> <strong>Book</strong> <strong>Day</strong> about libraries and what they can offer children.<br />

3 WoRK WItH A BooKSHoP<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a good time to build links with bookshops—perhaps by staging a joint author event or by hosting<br />

a small stall selling children’s books in the library for one day only. You could also invite schools on joint visits—first<br />

to the bookshop to redeem their <strong>World</strong> <strong>Book</strong> <strong>Day</strong> £1 tokens, and then to the library to find out what’s on offer.<br />

4 MAKe A DeDICAteD WoRLD BooK DAY<br />

DISPLAY<br />

Use the exciting and all-new <strong>World</strong> <strong>Book</strong> <strong>Day</strong> posters to make a<br />

lively display for your boards or walls. (Posters should have<br />

arrived from your library supplier in January; if you have not yet<br />

received them, please contact your stock management team.) You<br />

could also add books like the eight £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> titles. When<br />

displaying books, use multiple piles and ‘face-outs’, and designate<br />

members of staff to refresh it at regular intervals to ensure they<br />

look suitably full and attractive. Consider putting reservation cards<br />

on the display for books not immediately available.<br />

5 StARt A CHAtteRBooKS GRoUP<br />

Chatterbooks is a national network of reading groups for children (aged 4 to 12),<br />

coordinated by <strong>The</strong> Reading Agency. If you work in libraries and schools then you<br />

can also use Chatterbooks to help meet statutory targets and standards. <strong>The</strong> Reading<br />

Agency has created a special <strong>World</strong> <strong>Book</strong> <strong>Day</strong> Chatterpack, which will be available<br />

from the libraries section of the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website. You can read more about<br />

Chatterbooks here: www.readinggroups.org/chatterbooks.<br />

6 USe FoYeRS<br />

Small displays in foyers of libraries or council buildings are a great way to draw attention to <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Just a<br />

few posters and a nice table display of books is enough to help spread the word.<br />

7 DeCoRAte YoUR WInDoWS<br />

Fill your window space with <strong>World</strong> <strong>Book</strong> <strong>Day</strong> posters or logos – or stack it with books and invite people to guess<br />

how many there are.<br />

▼<br />

S P O N S O R E D B Y<br />

DOWNLOAD ➤ ➤ ➤<br />

the FREE <strong>World</strong> <strong>Book</strong> D<br />

ay App!<br />

NEW<br />

Read exclusive short stories by . . .<br />

PLUS<br />

Malorie Blackman<br />

news,<br />

videos<br />

& extras<br />

NEIL GAIMAN<br />

Charlie Higson<br />

➤ ➤ ➤<br />

Anthony Horowitz<br />

SOPHIE MCKENZIE<br />

Rachel Vincent<br />

MARCH @<br />

worldbook<br />

Look out for an exciting LIVE i<strong>Book</strong><br />

event with a selection of TOP TEEN A<br />

S P O N S O R E D B Y<br />

Find out more at www.worldbookday.c<br />

▼<br />

y om<br />

OUT<br />

NOW!<br />

Pick a book.<br />

Read a book. Share a story.<br />

MARCH <br />

Get more great book ideas, play games and download fun activities at www.worldbookday.com<br />

Get more great book ideas, play games and download<br />

fun activities at www.worldbookday.com<br />

Don’t forget<br />

to SWA<br />

P<br />

your <strong>Book</strong> Token<br />

for a FREE<br />

<strong>World</strong> <strong>Book</strong> D ay<br />

book!<br />

d a book. Share a story.<br />

LD BOOK DAY!<br />

www.worldbookday.com 5


8 DReSS UP<br />

Getting all staff to dress up as a favourite literary character is fast becoming a<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> tradition and a great way to get into the spirit of the occasion.<br />

9 BooK A StoRYteLLeR<br />

If you have a local storyteller or a particularly engaging local children’s author, see if they<br />

are free to visit for an hour or two on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />

the earlier<br />

you plan your event<br />

the longer you will<br />

have promote it!<br />

See page 9 for tips<br />

on getting press<br />

coverage.<br />

10 HoLD A StoRY SeSSIon<br />

Get as many staff as you can to set aside time to read from a favourite book, and schedule them together so you have<br />

a rolling programme over <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. People can drop in to listen for as little or as long as they like.<br />

11 CeLeBRAte tHe WoRLD BooK DAY BooKS<br />

See the guide to the eight special books on p.2 in this pack, and plan activities for children around them.<br />

12 oRGAnISe A ‘BooK IDoL’ CoMPetItIon<br />

Host an informal event at which staff and users talk for a minute or two about their favourite books, then ask for a<br />

show of hands to decide the top one.<br />

13 tHe DoCtoR WILL See YoU noW…HoLD A ReADInG ‘CLInIC’<br />

People are often looking for recommendations in their reading—so set up a booth at which staff can offer advice for<br />

titles to try based on their preferences and past reading.<br />

14 MAKe A BooK<br />

<strong>The</strong> ReadingZone website is helping us stage a competition to find the UK’s best homemade picture book, with<br />

great prizes including author visits and sets of books. <strong>The</strong> contest is open to children of all ages, and books can be<br />

produced with any media, so it’s a chance for children to show off their skills and a great focus for group activities.<br />

For details visit www.readingzone.com.<br />

15 DeSIGn A BooKMARK<br />

National <strong>Book</strong> Tokens is celebrating <strong>World</strong> <strong>Book</strong> <strong>Day</strong> with a competition for children<br />

to design the front of a book-themed bookmark, with the winning design turned into<br />

a real bookmark to be distributed via bookshops across the UK. Set aside a craft<br />

table and encourage children to enter. Find out more at www.worldbookday.com.<br />

16 CoLoUR In YoUR FAVoURIte CHARACteRS<br />

Great for pre-school age children on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Download some of the dozens<br />

of colouring-in sheets based on popular children’s books from the pre-schoolers<br />

section of the <strong>World</strong> <strong>Book</strong> <strong>Day</strong> website at www.worldbookday.com and set up a<br />

table for them in the children’s section.<br />

17 WeAR BooK MASKS<br />

Download masks of popular children’s characters like <strong>The</strong> Gruffalo from<br />

www.worldbookday.com, or help children make their own to wear on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />

18 MAKe WoRLD BooK DAY tHeMeD CRAFtS<br />

Invite children in to make some ‘Happy <strong>World</strong> <strong>Book</strong> <strong>Day</strong>’ cards, or book boxes made out of shoe boxes or similar.<br />

Decorate them with photocopies of popular books or children’s own drawings of favourite book scenes or characters.<br />

www.worldbookday.com 6


Upload your<br />

plans to the <strong>World</strong><br />

<strong>Book</strong> <strong>Day</strong> Community<br />

and Ideazone and the<br />

events calendar on<br />

the <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

website.<br />

19 HoLD A BooK PoLL<br />

Make voting cards for users to name their three favourite books of all time. Use the results to find the local area’s<br />

top ten books, make a display around them, and use them to get some local media coverage.<br />

20 PICK A tHeMe<br />

Choose a simple theme to base your <strong>World</strong> <strong>Book</strong> <strong>Day</strong> around—an author or genre, perhaps, or a common subject of<br />

novels or children’s books—and coordinate your displays and events around it.<br />

21 HoLD A ReADAtHon<br />

Pupils can read and raise money for charity at the same time with a sponsored Readathon. Try setting a target of<br />

books to read within a set time, and encourage pupils to collect sponsorship for their efforts.<br />

For more information, and tips for organising a successful event:<br />

• visit www.readathon.org,<br />

• email reading@readathon.org<br />

• call 0870 24 011 24.<br />

22 oRGAnISe A BooK qUIz<br />

Invite users to test their knowledge with a list of 10 or 20 questions about books set by staff; different people could<br />

choose different specialist subjects to base their questions around. Encourage people to return completed entry<br />

forms and organise a few books or items from local businesses as prizes.<br />

23 ADoPt A BooK<br />

Choose a single book or author for all staff to read, stock up on copies, and encourage users to explore it ahead of<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong>. You could host an event to discuss the book or author on the day itself too.<br />

24 PRoMote qUICK ReADS<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> is a good time to bring these short, easy books by some of the country’s most popular authors to<br />

centre stage. <strong>The</strong>y are perfect for encouraging older reluctant or emergent readers, proving that books are for<br />

everyone. Visit www.quickreads.org for more information.<br />

25 BADGe YoUR exIStInG ACtIVItIeS ARoUnD WoRLD BooK DAY<br />

Even if you are not able to host a dedicated <strong>World</strong> <strong>Book</strong> <strong>Day</strong> event, you can easily badge any existing activities you<br />

have planned for children or families on Thursday 1 March. Simply reminding your regular groups about<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> and directing them to the website helps to build interest.<br />

www.worldbookday.com 87


PReSS AnD PR<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> 2012 is a great opportunity to raise the<br />

profile of your library. We have created a special PR<br />

toolkit for you, which you can download from the<br />

Libraries area on www.worldbookday.com.<br />

the first rule of running a successful <strong>World</strong> <strong>Book</strong><br />

<strong>Day</strong> event is making sure people know about it!<br />

Here are some tips for getting press coverage and<br />

maximising the media profile of what you are doing.<br />

S P O N S O R E D B Y<br />

MARCH <br />

Don’t forget<br />

to SWA<br />

P<br />

your <strong>Book</strong> Token<br />

for a FREE<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

book!<br />

Pick a book. Read a book. Share a story.<br />

It’s WORLD BOOK DAY!<br />

1. ContACtS<br />

Do your research – make sure you know<br />

who to contact at your local paper,<br />

radio station and websites.<br />

2. tIMInG<br />

Give journalists plenty of notice –<br />

and make sure you know what their<br />

deadlines are.<br />

12 by Axel Scheffler<br />

Get more great book ideas, play games and download<br />

fun activities at www.worldbookday.com<br />

om<br />

3. KeeP It SIMPLe<br />

Keep your press releases clear and concise (see the PR toolkit for templates that you can adapt) – and make sure<br />

you include your own contact details.<br />

4. FoLLoW UP<br />

Follow up with a telephone call or email to see if any additional information is required.<br />

5. KeY MeDIA MeSSAGeS<br />

Please remember these key media messages:<br />

• 2012 is the 15th year of <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

• Every school age child in the UK will receive a £1 book token which entitles them to a<br />

FRee BooK so visit your local bookshop today to redeem your token<br />

• <strong>The</strong> book tokens are a gift from National <strong>Book</strong> Tokens, publishers and booksellers across the UK<br />

• <strong>Library</strong> joining forms have been sent to all schools to ensure that every child that is not already a<br />

member of the library either joins themselves, a sibling or a family member on <strong>World</strong> <strong>Book</strong> <strong>Day</strong><br />

Visit the Libraries section of www.worldbookday.com to find a comprehensive PR<br />

toolkit including a press release template for you to use.<br />

www.worldbookday.com 8


LoCAL LInK-UPS<br />

Forging links with local schools and bookshops can be a great boost to your<br />

<strong>World</strong> <strong>Book</strong> <strong>Day</strong> celebrations. Here are 5 ways you can work together.<br />

1. SCHooL VISItS<br />

Arrange to visit a local school to talk about reading and books – perhaps with the help a local author or illustrator.<br />

2. exPeRt ADVICe<br />

Hold ‘book clinics’ in schools where you can talk to class groups about the £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books and offer<br />

advice on which other books they might like to try based on their preferences and past reading.<br />

3. BeSt In LIBRARY<br />

Many schools ask children to dress-up on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Invite them to visit your library in small groups to<br />

redeem their tokens, and award a small prize to the best dressed in each group. Make sure your staff are dressed<br />

up too.<br />

4. Co-HoSt tHe onLIne eVentS<br />

If you don’t have the space or technology in your library to screen the online events, link up with a local school or<br />

bookshop who will be able to host the screening. <strong>The</strong> bookshop will also be able to set up a stall on site to sell the<br />

£1 books or backlist by the authors appearing, or follow up with group visits to your shop for children to redeem<br />

their tokens<br />

5. SPonSoR A SCHooL BooK qUIz<br />

If you don’t have the space or technology in your library to screen the online events, link up with a local school or<br />

bookshop who will be able to host the screening. <strong>The</strong> bookshop will also be able to set up a stall on site to sell the<br />

£1 books or backlist by the authors appearing, or follow up with group visits to your shop for children to redeem<br />

their tokens<br />

HoLDInG A StAFF BRIeFInG SeSSIon<br />

If you are working with frontline staff to promote <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, you may want to consider<br />

running a staff briefing session in which you could:<br />

• Provide background to the initiative and details of how <strong>World</strong> <strong>Book</strong> <strong>Day</strong> will be run.<br />

• Encourage staff to create lively displays in their libraries, refreshing them regularly.<br />

• Show a selection of the £1 books to staff so they become familiar with the books being promoted<br />

on <strong>World</strong> <strong>Book</strong> <strong>Day</strong>.<br />

• Suggest starting a staff blog: if you’re running <strong>World</strong> <strong>Book</strong> <strong>Day</strong> events across a number of<br />

libraries you may want to set up a blog to keep other staff informed. This could also be a place where<br />

staff and/or readers post their ideas for <strong>World</strong> <strong>Book</strong> <strong>Day</strong>. Blogs are easy to set-up (www.wordpress.com<br />

and www.blogger.com are two well-known free blog sites) and you can make them ‘private’ by<br />

entering the details of those who can access it.<br />

www.worldbookday.com 9


BeYonD WoRLD BooK DAY<br />

once the excitement of <strong>World</strong> <strong>Book</strong> <strong>Day</strong> has died down, there are plenty more<br />

opportunities to promote books, reading and libraries. Here are five suggestions.<br />

1 CeLeBRAte WoRLD BooK nIGHt<br />

<strong>World</strong> <strong>Book</strong> Night sees a million copies of 25 amazing books (including books by Neil Gaiman, Terry Pratchett,<br />

Meg Rosoff & Dodie Smith) given out by members of the public in their communities on April 23. If teenagers in<br />

your library haven’t applied to be a giver, they can still be involved by reading one (or all!) of the books, attending<br />

a local event or book group or even organising one of their own. Visit www.worldbooknight.org for all the<br />

information you need.<br />

2 HoSt tHe SUMMeR ReADInG CHALLenGe<br />

If you have discovered some keen young readers over <strong>World</strong> <strong>Book</strong> <strong>Day</strong>, the Summer Reading Challenge is a great<br />

way to extend their reading and build their confidence. See www.summerreadingchallenge.org.uk.<br />

3 HoSt A ReADInG GRoUP<br />

Reading groups are a fantastic way to widen children’s reading range and confidence all year round. Chatterbooks<br />

is a network of reading groups for 4 to 12 year olds. Use <strong>World</strong> <strong>Book</strong> <strong>Day</strong> as the impetus to get one going! See<br />

www.readinggroups.org/chatterbooks for more information.<br />

4 tAKe tHe SIx BooK CHALLenGe<br />

Young people needing help with their literacy skills will enjoy the sense of ambition and achievement that comes<br />

with the Six <strong>Book</strong> Challenge. Find out more at www.sixbookchallenge.org.uk.<br />

5 HoSt An AUtHoR eVent<br />

Hearing an author read from their books and talk about their work can be very inspiring for children and<br />

adults alike.If you are interested in arranging an event, please contact Harpreet Purewal at<br />

harpreet.purewal@readingagency.org.uk.<br />

www.worldbookday.com 10


ReCoMMenDeD ReADS<br />

You will have stacks of your own, but here are some recommended reads for children<br />

who have enjoyed their £1 <strong>World</strong> <strong>Book</strong> <strong>Day</strong> books. You will also find a range of<br />

booklists at www.worldbookday.com:<br />

Loved tHe WHAt tHe LADYBIRD HeARD SonG<br />

by Julia Donaldson and Lydia Monks try:<br />

• Ella by Alex T Smith (Scholastic, £6.99)<br />

• Hugless Douglas by David Melling (Hodder, £5.99)<br />

• Mad About Minibeasts! by Giles Andreae & David Wojtowycz (Orchard, £5.99)<br />

• <strong>The</strong> Animal Bop Won’t Stop! by Jan Ormerod & Lindsey Gardiner (OUP, £5.99)<br />

• Zoe and Beans: <strong>The</strong> Magic Hoop! by Mick & Chloe Inkpen (Macmillan, £5.99)<br />

Loved WInnIe FLIeS AGAIn by Valerie thomas and Korky Paul try:<br />

• Five Minutes’ Peace by Jill Murphy (Walker, £5.99)<br />

• Aliens Love Underpants by Claire Freedman & Ben Cort (Simon & Schuster, £5.99)<br />

• Nora: <strong>The</strong> Girl Who Ate and Ate by Andrew Weale & Ben Cort (Andersen, £5.99)<br />

• Sir Charlie Stinky Socks and the Really Frightful Spell by Kristina Stephenson (Egmont, £5.99)<br />

• You Can’t Scare a Princess! by Gillian Rogerson & Sarah McIntyre (Scholastic, £6.99)<br />

Loved WHeRe’S WALLY noW by Martin Handford try:<br />

• Cops and Robbers by Janet and Allan Ahlberg (Puffin, £6.99)<br />

• Flat Stanley and the Fire Station by L Haskins Houran & Jon Mitchell (Egmont, £4.99)<br />

• Horrid Henry’s Sports by Francesca Simon (Orion, £4.99)<br />

• LEGO Star Wars: <strong>The</strong> Phantom Menace by Hannah Dolan (Dorling Kindersley, £6.99)<br />

• <strong>The</strong> Astonishing Secret of Awesome Man by Michael Chabon (Harper Collins, £6.99)<br />

Loved MAGIC MoLLY: tHe CLeVeR LIttLe KItten by Holly Webb try:<br />

• Indigo the Magic Rainbow Pony by Sarah KilBride and Sophie Tilley (Simon & Schuster, £5.99)<br />

• My Great Big Birthday Bash! by Betty G. Birney (Faber, £3.99)<br />

• Spy Pups: Danger Island by Andrew Cope (Puffin, £4.99)<br />

• Penguin Pandemonium by Jeanne Willis (Harper Collins, £4.99)<br />

• <strong>The</strong> Lost Puppy by Holly Webb (Stripes, £4.99)<br />

Loved RoALD DAHL’S FAntABULoUS FACtS by Roald Dahl try:<br />

• Agatha Parrot and the Mushroom Boy by Kjartan Poskitt and David Tazzyman (Egmont, £5.99)<br />

• Bad Kids by Tony Robinson (Macmillan, £7.99)<br />

• Gangsta Granny by David Walliams (Harper Collins, £12.99)<br />

• <strong>The</strong>-Hundred-Mile-an-Hour-Dog Goes for Gold! by Jeremy Strong (Puffin, £4.99)<br />

• Meerkat Madness by Ian Whybrow (Harper Collins, £4.99)<br />

www.worldbookday.com 11


Loved HoW to tRAIn YoUR DRAGon: tHe DAY oF tHe DReADeR<br />

by Cressida Cowell try:<br />

• Chitty Chitty Bang Bang Flies Again by Frank Cottrell Boyce (Macmillan, £10.99)<br />

• Earwig and the Witch by Diana Wynne Jones (Harper Collins, £4.99)<br />

• Flood and Fang by Marcus Sedgwick (Orion, £5.99)<br />

• Muncle Trogg and the Flying Donkey by Janet Foxley (Chicken House, £5.99)<br />

• Diary of a Wimpy Kid: <strong>The</strong> Ugly Truth by Jeff Kinney (Puffin, £6.99)<br />

Loved BIG DAY oUt by Jacqueline Wilson try:<br />

• Buttercup Mash by Joanna Nadin (OUP, £6.99)<br />

• Dizzy by Cathy Cassidy (Puffin, £6.99)<br />

• My Sister the Vampire: Switched by Sienna Mercer (Egmont, £5.99)<br />

• My Story: Titanic by Ellen Emerson White (Scholastic, £6.99)<br />

• Look Into My Eyes by Lauren Child (Harper Collins, £12.99)<br />

Loved SKULDUGGeRY PLeASAnt: tHe enD oF tHe WoRLD<br />

by Derek Landy try:<br />

• Atomic! <strong>The</strong> Vengeance of Vinister Vile by Guy Bass (Scholastic, £5.99)<br />

• Dark Lord: A Fiend in Need by Jamie Thomson (Hodder Children’s <strong>Book</strong>s, £5.99)<br />

• Pegasus and the Fight for Olympus by Kate O’Hearn (Hodder Children’s <strong>Book</strong>s, £5.99)<br />

• TimeRiders: Gates of Rome by Alex Scarrow (Puffin, £6.99)<br />

• War Horse by Michael Morpurgo (Egmont, £6.99)<br />

www.worldbookday.com 12

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