West Rail vs. Bus - Lingnan University Library

of people using festival pass if they live near West Rail stations. It is not popular
among the people who live far away from stations. It may be because the festival pass
can only buy from the customer service centre of West Rail stations. People need to
take a trip of light rail in order to buy the festival pass, which increase the price to
about $24 for a festival pass. It is suggested that KCRC can expend their selling point
of festival pass to convenience stores or light rail stops in order to attract passengers
far away from West Rail stations. Also the selling price of festival pass can increase
to $23 as most of current users accept this price to buy a festival pass. In addition,
KCR can target the promotion of one day pass to young age people or students, as it is
much popular in this age group. For the single journey fare, most of the West Rail
passengers who are using or willing to use single journey ticket are willing to accept a
fare increase of $1-$2. Although increase the fare can increase the revenue, it is
suggested that West Rail should remain the fare scale in a short period of time. It is
because many people argue that the cancellation of the 20% discount was
irresponsible for the poor. It may affect the image of KCRC if the fare increases again
in a short period of time.
Third is place. It is inevitable for passengers to interchange with other
transport to urban areas or most of the residential areas in West New Territories as the
stations locations are inconvenient. So enhance in feeder service seems to be the best
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