West Rail vs. Bus - Lingnan University Library

6.3 Practical Implication
The research shows numerous habits and behaviors for passengers. Useful
information and implication can be found from the results to help KCRC to increase
the amount of passengers and improve the financial status.
There are some implications on the product for KCRC. First, for the
frequent breakdown of West Rail in the past years, many people and newspaper report
suggested that those accidents reduce passengers’ confidence in West Rail and lead to
a reduction in passenger amount. But the result of the survey shows that the service
level of West Rail is not the main reason for passengers not to travel by West Rail.
Also the rating of the service level of West Rail is quite high among the railway
respondents. It implies that although the frequent breakdown reduces the confidence
of passengers in West Rail services, they do not consider it as an important factor
when they choose their transportation mode. In addition, bus passengers do not think
that increasing the service level of railway can attract them to take West Rail. From
the viewpoint of railway passengers, surely West Rail should continue to improve the
railway service by decreasing the breakdown frequency so that they can enjoy a more
stable service. Passengers always want a better and stable service. But from West Rail
point of view, maintaining the current service level is good enough for them and for
passengers. Passenger amount will not have a large increase even when the service
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