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West Rail vs. Bus - Lingnan University Library

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We separate the value of time of bus passenger into two groups. The value<br />

of time of bus passenger when the total journey time of WR is slower than bus is<br />

0.6131. It means that if the journey of <strong>West</strong> <strong>Rail</strong> is slower than bus for 1 minute, the<br />

fare decrease for attracting bus passengers to travel by <strong>West</strong> <strong>Rail</strong> is $0.6131 per<br />

minute. The value of time of bus passenger when the total journey time of WR is<br />

slower than bus is 0.0846. It means that if the journey of <strong>West</strong> <strong>Rail</strong> is faster than bus<br />

for 1 minute, the willingness to pay is $0.0846 per minutes. When compare with<br />

residents in Ma On Shan whose average value of time is $0.16 per minute for a faster<br />

trip ( 成 報 2004), the value of time for residents is quite low in <strong>West</strong> New Territories.<br />

Table 5.3.8 Value of time for bus passengers<br />

Minimum Maximum Mean<br />

Value of time of bus passenger when total journey time of WR is slower than bus .02 2.52 .6131<br />

Value of time of bus passenger when total journey time of WR is faster than bus .01 .20 .0846<br />

5.4 Analysis of Segmentation<br />

We will use the following method to segment the respondents<br />

1. Home location (Distance from <strong>West</strong> <strong>Rail</strong> stations)<br />

2. Home location (Districts of <strong>West</strong> New Territories)<br />

3. Age<br />

4. Trip purpose<br />

59

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