29.12.2014 Views

West Rail vs. Bus - Lingnan University Library

West Rail vs. Bus - Lingnan University Library

West Rail vs. Bus - Lingnan University Library

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

among all the reasons. The rating of lacking in promotion and not trustworthy are also<br />

low when compared with other reasons.<br />

Therefore, the results conclude that the proposition of people not traveling<br />

by <strong>West</strong> <strong>Rail</strong> is mainly because of the need for interchanging with other public<br />

transport to get to the destination is correct.<br />

Table 5.2.1 Reasons of bus passengers not choosing to travel on WR<br />

Mean<br />

reason of not choosing WR – too many times of interchanging with other transportation 5.86<br />

reason of not choosing WR - stations are not convenient 5.73<br />

reason of not choosing WR – expensive 5.48<br />

reason of not choosing WR – slow 4.71<br />

reason of not choosing WR - not enough feeder service 4.04<br />

reason of not choosing WR - own preference 4.04<br />

reason of not choosing WR – uncomfortable 3.62<br />

reason of not choosing WR - not trustworthy 3.21<br />

reason of not choosing WR - lack of promotion 3.01<br />

reason of not choosing WR - not safe 2.78<br />

Proposition 2: Except directly lowering the fare, improve its feeder service is the most<br />

effective way to attract bus passenger to go to urban areas to take <strong>West</strong> <strong>Rail</strong><br />

Question 11 of the questionnaire listed 8 measures for respondents to<br />

choose the top 3 measure, but only 4 measures is being chosen by respondents to be<br />

the top measure. From Table 5.2.2, fare concession is the top measure that can attract<br />

47

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!