West Rail vs. Bus - Lingnan University Library

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Table of Content Acknowledgement Executive Summary Table of Content List of Figures and Tables i ii iii v Chapter 1 Introduction 1.1 Background P. 1 1.2 Research Objectives P. 3 1.3 Rationale P. 3 1.4 Scope of Research P. 5 1.5 Findings and Implication P. 6 Chapter 2 Literature Review 2.1 The Introduction to KCR West Rail P. 7 2.2 Transportation Mode P. 9 2.3 The Purposes of Travel Trip P. 10 2.4 The Path Availability of Residents in West New Territories P. 11 2.5 The Change in Public Transport System after the Opening of West Rail P. 14 2.6 Value of Time P. 17 2.7 Summary P. 18 Chapter 3 Research Theory 3.1 A Model of Choice of Transportation Mode P. 20 3.2 The Choice of Transportation Mode P. 21 3.3 Internal Factors P. 22 3.4 External Factors P. 25 3.5 Market Segmentation P. 27 3.6 Marketing Mix of West Rail P. 38 3.7 Research Propositions P. 33 iii
Chapter 4 Research Methodology 4.1 Data Collection P. 34 4.2 Population and the Sampling of the Questionnaire P. 35 4.3 Questionnaire Design P. 36 4.4 Logistics P. 38 Chapter 5 Result 5.1 Sample Characteristics P. 39 5.2 Research Questions P. 46 5.3 Other Findings P. 54 5.4 Analysis of Segmentation P. 59 Chapter 6 Discussion 6.1 Major Findings and Conclusion P. 71 6.2 Limitation P. 73 6.3 Practical Implication P. 75 References: Appendix 1: The path availability, the total fare and the approximate P. 83 traveling time of nine different places in West New Territories to urban areas Appendix 2: The changes in bus service in West New Territories after the P. 85 opening of West Rail Appendix 3: The changes in Light Rail service in West New Territories P. 94 after the opening of West Rail Appendix 4: Questionnaire (Chinese and English version) P. 98 Appendix 5: Comparison of journey time and fare between bus and West Rail P. 99 Appendix 6: Route map of West Rail P. 116 Appendix 7: Fare table of West Rail P. 117 iv
Page 1 and 2: Lingnan University Bachelor of Busi
Page 3: Executive summary Before the openin
Page 7 and 8: Table 5.4.6 Crosstabulation between
Page 9 and 10: On the other hand, KCRC blamed the
Page 11 and 12: 35.5% or 124,212,000 monthly passen
Page 13 and 14: 1.5 Findings and Implications The r
Page 15 and 16: ail, 2000). The rapid increase of p
Page 17 and 18: change their transportation mode to
Page 19 and 20: Also in general, increase in substi
Page 21 and 22: travel on West Rail is inversely re
Page 23 and 24: changed their transportation habit
Page 25 and 26: such value of time. 2.7 Summary The
Page 27 and 28: Chapter 3 ‧ Research Theory 3.1 A
Page 29 and 30: Willumsen (2001), three groups of f
Page 31 and 32: pass. But it should be noted that p
Page 33 and 34: may drive away some passengers who
Page 35 and 36: It is important for KCRC to identif
Page 37 and 38: willing to pay for to exchange for
Page 39 and 40: services to take passengers from We
Page 41 and 42: Chapter 4 ‧ Research Methodology
Page 43 and 44: It cannot generate some useful info
Page 45 and 46: 4.4 Logistics Before the interview,
Page 47 and 48: interviewee. On the other hand, the
Page 49 and 50: espectively. For the destinations o
Page 51 and 52: Table 5.1.2 General characteristics
Page 53 and 54: 5.2. Research Questions The study h
Page 55 and 56:
passengers. Over 50% of respondents
Page 57 and 58:
(5.56). Cheap fare and concession g
Page 59 and 60:
Table 5.2.6 Crosstabulation of age
Page 61 and 62:
have little support for Proposition
Page 63 and 64:
Table 5.3.3 Crosstabulation between
Page 65 and 66:
Table 5.3.6 Willing to buy $350 / $
Page 67 and 68:
1. Segment by home location (distan
Page 69 and 70:
Table 5.4.3 ANOVA between place of
Page 71 and 72:
the mean percentage. On the other h
Page 73 and 74:
Table 5.4.8 ANOVA between place of
Page 75 and 76:
Table 5.4.11 Crosstabulation of the
Page 77 and 78:
Table 5.4.14 Crosstabulation betwee
Page 79 and 80:
For passengers that travel by West
Page 81 and 82:
The first limitation is the sample
Page 83 and 84:
level increases. Second is the pric
Page 85 and 86:
way to increase the coverage and im
Page 87 and 88:
for a faster trip. It is unacceptab
Page 89 and 90:
Long and Tin Shui Wai. But passenge
Page 91 and 92:
• Thomas, Ian M (Feb 2001), Trans
Page 93 and 94:
) Tuen Mun Town Centre To/From Tuen
Page 95 and 96:
d) Tuen Mun (Siu Hong) To/From Siu
Page 97 and 98:
f) Tin Shui Wai (Tin Heng) To/From
Page 99 and 100:
h) Yuen Long Town Centre (Tai Tong
Page 101 and 102:
Appendix 2: The changes in bus serv
Page 103 and 104:
13 bus routes had been cancelled: 5
Page 105 and 106:
Appendix 3: The changes in Light Ra
Page 107 and 108:
( 如第 5 條之答案裡没
Page 109 and 110:
第 3 部份 : 其他問題 26.
Page 111 and 112:
(Answer part 2 if respondent does n
Page 113 and 114:
25. Except for directly lowering th
Page 115 and 116:
2. 屯門市中心前往 /
Page 117 and 118:
4. 屯門 ( 兆康 ) 前往 /
Page 119 and 120:
6. 天水圍 ( 天恆 ) 前往
Page 121 and 122:
8. 元朗市中心前往 /
Page 123 and 124:
116
Page 125:
Appendix 7: Fare table of West Rail
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West Rail vs. Bus - Lingnan University Library

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