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West Rail vs. Bus - Lingnan University Library

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Chapter 4 ‧ Research Methodology<br />

4.1 Data Collection<br />

For primary research, questionnaire survey was used in conducting the<br />

research. The questionnaire survey aims at collecting some information on different<br />

characteristics of passengers who travel by bus and <strong>West</strong> <strong>Rail</strong> to urban areas.<br />

Residents in <strong>West</strong> New Territories were asked about their transportation habit,<br />

transportation mode and the reasons for choosing transportation mode.<br />

For secondary research, in order to have a clear understanding of KCR <strong>West</strong><br />

<strong>Rail</strong>, secondary data were collected before starting the research. Information like<br />

company background, current operations and business strategies of <strong>West</strong> <strong>Rail</strong> were<br />

collected by reviewing newspaper, books, journals, homepages, and <strong>West</strong> <strong>Rail</strong><br />

Booklet. Also, some important concepts include definition of some variables were<br />

studied.<br />

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