West Rail vs. Bus - Lingnan University Library

Table of Content
Acknowledgement
Executive Summary
Table of Content
List of Figures and Tables
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Chapter 1 Introduction
1.1 Background P. 1
1.2 Research Objectives P. 3
1.3 Rationale P. 3
1.4 Scope of Research P. 5
1.5 Findings and Implication P. 6
Chapter 2 Literature Review
2.1 The Introduction to KCR West Rail P. 7
2.2 Transportation Mode P. 9
2.3 The Purposes of Travel Trip P. 10
2.4 The Path Availability of Residents in West New Territories P. 11
2.5 The Change in Public Transport System after the Opening of
West Rail P. 14
2.6 Value of Time P. 17
2.7 Summary P. 18
Chapter 3 Research Theory
3.1 A Model of Choice of Transportation Mode P. 20
3.2 The Choice of Transportation Mode P. 21
3.3 Internal Factors P. 22
3.4 External Factors P. 25
3.5 Market Segmentation P. 27
3.6 Marketing Mix of West Rail P. 38
3.7 Research Propositions P. 33
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