West Rail vs. Bus - Lingnan University Library

Nowadays, service is the most important to develop good customer
relationship. Once the customer becomes loyal to a transportation mode, it is not easy
for them to change. It can show from the unstable signal system of MTR in several
months in 2004. Some passengers say that they will try other means of public
transport until MTR can improve their service stability. We can see that the service
level can greatly affect the choice of transportation mode of passengers.
West Rail position itself as a fast and convenient transportation mode in
West New Territories. Facilities like TV can be found inside the high speed and
comfortable trains. West Rail not only provides the service along the stations between
Tuen Mun and Nam Cheong, it also provides feeder service for most of the areas in
West New Territories and some of the urban areas. Its complementary service is above
average. Facilities that seldom found in Hong Kong railway stations like washrooms
can also be found in West Rail stations.
Price
Price is the total bundle of dis-utilities (costs) given up by consumers in
exchange for a product (Blackwell, Miniard and Engel, 2001). In order words, it
means that a person will sum up different costs to get a total cost, and use this total
cost to exchange for product or service. For the situation in transportation, it means
the sum of all the costs like monetary cost, time cost, and congestion a person is
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