West Rail vs. Bus - Lingnan University Library

Willumsen (2001), three groups of factors influence mode choice. First, the
characteristics of the trip maker include income, household structure and decision
made, etc. Second, characteristics of the journey include the purpose of trip and the
time of the day when the journey is undertaken. Third, characteristics of the transport
facility include the relative travel time, the relative monetary costs and the reliability,
etc.
This project will focus on several independent variables that are important
for the decision making of the transportation mode. It includes internal factors and
external factors. The marketing mix is an additional factor that directly affects the
choice of transportation mode. The internal factors, external factors, marketing mix
and their relationship with the choice of transportation mode will be introduced in the
following part.
3.3 Internal Factors
Demographic of Residents / Passengers
The demographics of residents play a most important role in the choice of
transportation mode. Basically, demographics of residents include household income,
household size and structure, occupation and age, etc. (Quinet and Vickerman, 2004),
and each can influence the transportation mode of a person.
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