West Rail vs. Bus - Lingnan University Library

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Figure 1. Decision making process of passengers to choose a transportation mode Passengers decide of transportation mode Internal External factors factors Demographic Cost Trip Purpose Path availability and service level of bus Government policy Different market segments of passengers Marketing mix of <strong>West</strong> <strong>Rail</strong> Choice of transportation mode 3.2 The Choice of Transportation Mode The choice of transportation mode is an interesting issue to investigate because different people may have different criteria to choose a transportation mode. Even people have the same characteristics, if one criterion is different, their choices of transportation mode can be very different. According to Des de Dios Ortudas and 21
Willumsen (2001), three groups of factors influence mode choice. First, the characteristics of the trip maker include income, household structure and decision made, etc. Second, characteristics of the journey include the purpose of trip and the time of the day when the journey is undertaken. Third, characteristics of the transport facility include the relative travel time, the relative monetary costs and the reliability, etc. This project will focus on several independent variables that are important for the decision making of the transportation mode. It includes internal factors and external factors. The marketing mix is an additional factor that directly affects the choice of transportation mode. The internal factors, external factors, marketing mix and their relationship with the choice of transportation mode will be introduced in the following part. 3.3 Internal Factors Demographic of Residents / Passengers The demographics of residents play a most important role in the choice of transportation mode. Basically, demographics of residents include household income, household size and structure, occupation and age, etc. (Quinet and Vickerman, 2004), and each can influence the transportation mode of a person. 22
Page 1 and 2: Lingnan University Bachelor of Busi
Page 3 and 4: Executive summary Before the openin
Page 5 and 6: Chapter 4 Research Methodology 4.1
Page 7 and 8: Table 5.4.6 Crosstabulation between
Page 9 and 10: On the other hand, KCRC blamed the
Page 11 and 12: 35.5% or 124,212,000 monthly passen
Page 13 and 14: 1.5 Findings and Implications The r
Page 15 and 16: ail, 2000). The rapid increase of p
Page 17 and 18: change their transportation mode to
Page 19 and 20: Also in general, increase in substi
Page 21 and 22: travel on West Rail is inversely re
Page 23 and 24: changed their transportation habit
Page 25 and 26: such value of time. 2.7 Summary The
Page 27: Chapter 3 ‧ Research Theory 3.1 A
Page 31 and 32: pass. But it should be noted that p
Page 33 and 34: may drive away some passengers who
Page 35 and 36: It is important for KCRC to identif
Page 37 and 38: willing to pay for to exchange for
Page 39 and 40: services to take passengers from We
Page 41 and 42: Chapter 4 ‧ Research Methodology
Page 43 and 44: It cannot generate some useful info
Page 45 and 46: 4.4 Logistics Before the interview,
Page 47 and 48: interviewee. On the other hand, the
Page 49 and 50: espectively. For the destinations o
Page 51 and 52: Table 5.1.2 General characteristics
Page 53 and 54: 5.2. Research Questions The study h
Page 55 and 56: passengers. Over 50% of respondents
Page 57 and 58: (5.56). Cheap fare and concession g
Page 59 and 60: Table 5.2.6 Crosstabulation of age
Page 61 and 62: have little support for Proposition
Page 63 and 64: Table 5.3.3 Crosstabulation between
Page 65 and 66: Table 5.3.6 Willing to buy $350 / $
Page 67 and 68: 1. Segment by home location (distan
Page 69 and 70: Table 5.4.3 ANOVA between place of
Page 71 and 72: the mean percentage. On the other h
Page 73 and 74: Table 5.4.8 ANOVA between place of
Page 75 and 76: Table 5.4.11 Crosstabulation of the
Page 77 and 78: Table 5.4.14 Crosstabulation betwee
Page 79 and 80:
For passengers that travel by West
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The first limitation is the sample
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level increases. Second is the pric
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way to increase the coverage and im
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for a faster trip. It is unacceptab
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Long and Tin Shui Wai. But passenge
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• Thomas, Ian M (Feb 2001), Trans
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) Tuen Mun Town Centre To/From Tuen
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d) Tuen Mun (Siu Hong) To/From Siu
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f) Tin Shui Wai (Tin Heng) To/From
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h) Yuen Long Town Centre (Tai Tong
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Appendix 2: The changes in bus serv
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13 bus routes had been cancelled: 5
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Appendix 3: The changes in Light Ra
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( 如第 5 條之答案裡没
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第 3 部份 : 其他問題 26.
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(Answer part 2 if respondent does n
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25. Except for directly lowering th
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2. 屯門市中心前往 /
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4. 屯門 ( 兆康 ) 前往 /
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6. 天水圍 ( 天恆 ) 前往
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8. 元朗市中心前往 /
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116
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Appendix 7: Fare table of West Rail
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West Rail vs. Bus - Lingnan University Library

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