West Rail vs. Bus - Lingnan University Library

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value perspective toward time. Also the path availability is very different between countries or even in the same area. By collecting data on West Rail and residents in West New Territories we can develop some strategies for West Rail to increase its passenger amount. Although the current situation may not improve significantly, it can still improve the situation to a certain extent in order to reduce loss. This project will conduct a survey to investigate the traveling pattern and the reasons for choosing the transportation mode of the residents. Demographic of residents can help to determine the characteristics of people who travel on West Rail and bus. By analyzing data, motivation for residents to travel on West Rail and value of time for residents can be revealed. We can compare the results with the existing West Rail strategies to determine if West Rail uses the right approach to attract passengers. 19
Chapter 3 ‧ Research Theory 3.1 A Model of Choice of Transportation Mode Before we discuss the factors that can influence the choice of transportation mode, we can first derive a model of transportation choice. This model is to identify the number of factors, which are independent variables that influence the choice of transportation mode of passengers, which is dependent variable. The model is summarized in Figure 1 below: 20
Page 1 and 2: Lingnan University Bachelor of Busi
Page 3 and 4: Executive summary Before the openin
Page 5 and 6: Chapter 4 Research Methodology 4.1
Page 7 and 8: Table 5.4.6 Crosstabulation between
Page 9 and 10: On the other hand, KCRC blamed the
Page 11 and 12: 35.5% or 124,212,000 monthly passen
Page 13 and 14: 1.5 Findings and Implications The r
Page 15 and 16: ail, 2000). The rapid increase of p
Page 17 and 18: change their transportation mode to
Page 19 and 20: Also in general, increase in substi
Page 21 and 22: travel on West Rail is inversely re
Page 23 and 24: changed their transportation habit
Page 25: such value of time. 2.7 Summary The
Page 29 and 30: Willumsen (2001), three groups of f
Page 31 and 32: pass. But it should be noted that p
Page 33 and 34: may drive away some passengers who
Page 35 and 36: It is important for KCRC to identif
Page 37 and 38: willing to pay for to exchange for
Page 39 and 40: services to take passengers from We
Page 41 and 42: Chapter 4 ‧ Research Methodology
Page 43 and 44: It cannot generate some useful info
Page 45 and 46: 4.4 Logistics Before the interview,
Page 47 and 48: interviewee. On the other hand, the
Page 49 and 50: espectively. For the destinations o
Page 51 and 52: Table 5.1.2 General characteristics
Page 53 and 54: 5.2. Research Questions The study h
Page 55 and 56: passengers. Over 50% of respondents
Page 57 and 58: (5.56). Cheap fare and concession g
Page 59 and 60: Table 5.2.6 Crosstabulation of age
Page 61 and 62: have little support for Proposition
Page 63 and 64: Table 5.3.3 Crosstabulation between
Page 65 and 66: Table 5.3.6 Willing to buy $350 / $
Page 67 and 68: 1. Segment by home location (distan
Page 69 and 70: Table 5.4.3 ANOVA between place of
Page 71 and 72: the mean percentage. On the other h
Page 73 and 74: Table 5.4.8 ANOVA between place of
Page 75 and 76: Table 5.4.11 Crosstabulation of the
Page 77 and 78:
Table 5.4.14 Crosstabulation betwee
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For passengers that travel by West
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The first limitation is the sample
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level increases. Second is the pric
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way to increase the coverage and im
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for a faster trip. It is unacceptab
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Long and Tin Shui Wai. But passenge
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• Thomas, Ian M (Feb 2001), Trans
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) Tuen Mun Town Centre To/From Tuen
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d) Tuen Mun (Siu Hong) To/From Siu
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f) Tin Shui Wai (Tin Heng) To/From
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h) Yuen Long Town Centre (Tai Tong
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Appendix 2: The changes in bus serv
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13 bus routes had been cancelled: 5
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Appendix 3: The changes in Light Ra
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( 如第 5 條之答案裡没
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第 3 部份 : 其他問題 26.
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(Answer part 2 if respondent does n
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25. Except for directly lowering th
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2. 屯門市中心前往 /
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4. 屯門 ( 兆康 ) 前往 /
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6. 天水圍 ( 天恆 ) 前往
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8. 元朗市中心前往 /
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116
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Appendix 7: Fare table of West Rail
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