West Rail vs. Bus - Lingnan University Library

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transport. Basically there are two types of value of time. One is the behavior value of time. It is defined as the generalized cost, which is the total effect of making the trip expressed in monetary terms. Another is the evaluation or community value of time. It is the conversion of the travel time savings from time unit to monetary unit (Hong Kong Transport Department, 1983). In this report, we use the second definition of the value of time. According to Krusei (1997), value of time is related to two factors including purposes of travel and the conditions under which it occurs. It means that the value of time will vary based on the purpose of travel. For example, businesspersons whose trips are for work purposes may be different from a housewife whose trips are for recreation purpose. It also depends on the individual time value towards different purposes of travel. The stability and comfort of the internal and external environment also affect the value of time. When there is traffic congestion, the value of time may become greater for a person so that they may travel on a more expensive but saver and faster mode such as railway. The value of time is important for this study. First, by assessing the value of time of residents in West New Territories, we can determine whether the fare of West Rail is competitive or not for the travelers. Second, we can recommend a specific pricing strategy for West Rail by knowing the reasons behind of residents for having 17
such value of time. 2.7 Summary These information and statistics reveal that West Rail has failed in attracting a certain amount of passengers that they expected. Although the passenger amount is increasing after several strategies are implemented like enhancement of feeder service and introducing of one-month pass, the passenger amount is still less than predicted before. Then can we conclude that West Rail is a failure In my opinion, the answer can be yes or no. It is true that we only focus on the passenger amount of West Rail now. It is expected that the West Rail will continue to have loss until the opening of the two stations in Phrase 2 in 2009. But it is difficult to say that it will have a profit after the opening of Phrase 2 as the passenger amount now is still far from expected. It is difficult to double the passenger amount by opening just two stations. On the other hand, West Rail provides more choices and reduces travel time for some of the West New Territories residents. Although some researches try to examine how people choose their transportation mode, it is not fully suitable for Hong Kong, which has its own transportation patterns, transportation problems and characteristics of passengers. For example, value of time of different countries may be different because of the different 18
Page 1 and 2: Lingnan University Bachelor of Busi
Page 3 and 4: Executive summary Before the openin
Page 5 and 6: Chapter 4 Research Methodology 4.1
Page 7 and 8: Table 5.4.6 Crosstabulation between
Page 9 and 10: On the other hand, KCRC blamed the
Page 11 and 12: 35.5% or 124,212,000 monthly passen
Page 13 and 14: 1.5 Findings and Implications The r
Page 15 and 16: ail, 2000). The rapid increase of p
Page 17 and 18: change their transportation mode to
Page 19 and 20: Also in general, increase in substi
Page 21 and 22: travel on West Rail is inversely re
Page 23: changed their transportation habit
Page 27 and 28: Chapter 3 ‧ Research Theory 3.1 A
Page 29 and 30: Willumsen (2001), three groups of f
Page 31 and 32: pass. But it should be noted that p
Page 33 and 34: may drive away some passengers who
Page 35 and 36: It is important for KCRC to identif
Page 37 and 38: willing to pay for to exchange for
Page 39 and 40: services to take passengers from We
Page 41 and 42: Chapter 4 ‧ Research Methodology
Page 43 and 44: It cannot generate some useful info
Page 45 and 46: 4.4 Logistics Before the interview,
Page 47 and 48: interviewee. On the other hand, the
Page 49 and 50: espectively. For the destinations o
Page 51 and 52: Table 5.1.2 General characteristics
Page 53 and 54: 5.2. Research Questions The study h
Page 55 and 56: passengers. Over 50% of respondents
Page 57 and 58: (5.56). Cheap fare and concession g
Page 59 and 60: Table 5.2.6 Crosstabulation of age
Page 61 and 62: have little support for Proposition
Page 63 and 64: Table 5.3.3 Crosstabulation between
Page 65 and 66: Table 5.3.6 Willing to buy $350 / $
Page 67 and 68: 1. Segment by home location (distan
Page 69 and 70: Table 5.4.3 ANOVA between place of
Page 71 and 72: the mean percentage. On the other h
Page 73 and 74: Table 5.4.8 ANOVA between place of
Page 75 and 76:
Table 5.4.11 Crosstabulation of the
Page 77 and 78:
Table 5.4.14 Crosstabulation betwee
Page 79 and 80:
For passengers that travel by West
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The first limitation is the sample
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level increases. Second is the pric
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way to increase the coverage and im
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for a faster trip. It is unacceptab
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Long and Tin Shui Wai. But passenge
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• Thomas, Ian M (Feb 2001), Trans
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) Tuen Mun Town Centre To/From Tuen
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d) Tuen Mun (Siu Hong) To/From Siu
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f) Tin Shui Wai (Tin Heng) To/From
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h) Yuen Long Town Centre (Tai Tong
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Appendix 2: The changes in bus serv
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13 bus routes had been cancelled: 5
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Appendix 3: The changes in Light Ra
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( 如第 5 條之答案裡没
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第 3 部份 : 其他問題 26.
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(Answer part 2 if respondent does n
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25. Except for directly lowering th
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2. 屯門市中心前往 /
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4. 屯門 ( 兆康 ) 前往 /
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6. 天水圍 ( 天恆 ) 前往
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8. 元朗市中心前往 /
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116
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Appendix 7: Fare table of West Rail
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West Rail vs. Bus - Lingnan University Library

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