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West Rail vs. Bus - Lingnan University Library

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25. Except for directly lowering the fare, if <strong>West</strong> <strong>Rail</strong> can only introduce one measure to<br />

attract you continues to take <strong>West</strong> <strong>Rail</strong>, which measure will you choose<br />

1. Increase concession (e.g. take 8 get 1 trip free, 20% off for second trip)<br />

2. Increase concession of interchanging with other transport<br />

3. Increase feeder service in <strong>West</strong> New Territories 4. Increase feeder service in urban area<br />

5. Hold promotion activities 6. Enhance train service 7. Enhance customer service<br />

8. Increase promotion 9. Others<br />

Part 4: Other questions<br />

26. Please give score for the following three sentences. (1: Totally agree 7: Totally disagree)<br />

a. Government "railway first" policy<br />

lead to deteriorate of bus service<br />

b. Discontent with the deterioration<br />

of bus service after WR opening<br />

c. Deterioration of bus service<br />

increase the interest of taking WR<br />

Totally agree Neutral Totally disagree<br />

1 2 3 4 5 6 7<br />

1 2 3 4 5 6 7<br />

1 2 3 4 5 6 7<br />

Part 5: Demographic questions<br />

27. What is your age _______<br />

28. What is your job title<br />

1. Managers and administrators 2. Professionals and Associate Professionals<br />

3. Clerks 4. Service and Shop Sales Workers 5. Elementary Occupations<br />

6. Others (Students and Housewifes)<br />

(Ask Q29 if respondent is student/housewife; Ask Q30 if respondent is<br />

working)<br />

29. How much pocket money do you receive in a month (In HK$)<br />

1. Below 500 2. 500-999 3. 1000-1999 4. 2000-2999 5. 3000 or above<br />

30. What is your money income (In HK$)<br />

1. Below 7500 2. 7500-14999 3. 15000-29999 4. 30000-59999<br />

5. 60000 or above<br />

31. What is your household income (In HK$)<br />

1. Below 14999 2. 15000-29999 3. 30000-59999 4. 60000-119999<br />

5. 120000 or above<br />

32. What is your marital status 1. Married 2. Single<br />

33. How many members does your family have ________<br />

34. What is your education level<br />

1. Primary school or lower 2. Form 1 - Form 5 3. Form 6 – Form 7<br />

4. Diploma / Associate Degree 5. <strong>University</strong> or higher<br />

_____________________________________________________________________<br />

Gender: Male / Female<br />

106

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