West Rail vs. Bus - Lingnan University Library

(Answer part 2 if respondent does not answer West Rail in Q.5. Answer part 3 if
respondent answer West Rail in Q.5)
Part 2: Questions of transportation habit for residents who take bus to go to urban area
8. Why don’t you use West Rail to go to urban area (1: Totally agree 7: Totally disagree)
Totally agree Neutral Totally disagree
a. Stations not convenient 1 2 3 4 5 6 7
b. Slow 1 2 3 4 5 6 7
c. Uncomfortable 1 2 3 4 5 6 7
d. Not safe 1 2 3 4 5 6 7
e. Not trustworthy 1 2 3 4 5 6 7
f. Expensive 1 2 3 4 5 6 7
g. Lack of promotion 1 2 3 4 5 6 7
h. Too many time of interchange 1 2 3 4 5 6 7
i. Not enough feeder service 1 2 3 4 5 6 7
j. Own preference 1 2 3 4 5 6 7
k. Others ______________ 1 2 3 4 5 6 7
The total journey time of taking bus is slower or faster than taking West Rail Slower/ Faster
(If the answer is faster, answer Q.9; If the answer is slower, answer Q.10)
9. Taking West Rail to urban area is slower than taking bus for how much time ______mins
How much do you expect West Rail to decrease its fare in order to attract you to take West
Rail
$________
10. Taking West Rail to urban area is faster than taking bus for how much time _____ mins
How much do you willing to pay for a faster West Rail trip
$________
11. Except for decrease its fare directly, what three measures will attract you to take West Rail
(Circle the top three measures according to respondent’ priority)
Measures:
1 st measure 2 nd measure 3 rd measure
1. Increase fare concession 1 2 3
2. Increase interchange concession 1 2 3
3. Enhance feeder service in West New Territories1 1 2 3
4. Enhance feeder service in Kowloon 1 2 3
5. Hold promotion activities 1 2 3
6. Increase promotion 1 2 3
7. Enhance train service 1 2 3
8. Enhance customer service 1 2 3
9. Others 1 2 3
Answer Q12 if the answer of Q.11 includes Measure 1. Answer Q13 if the answer of Q.11
includes Measure 5.
12. What fare concession can mostly attract you to take West Rail
1. Re-launch the second 10% off discount 2. Introduce student/adult month/week/day pass
3. Reduce the price of monthly ticket 4. Introduce family ticket (Monthly/weekly/day)
5. Take 8 trip and get 1 trip free/20% off for second trip 6. Others
13. What promotion activities can mostly attract you to take West Rail
1. Enhance “West Rail Fun All The Way”
2. Enhance the service of sightseeing bus 3. Others
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