rebelfit-rants
rebelfit-rants
rebelfit-rants
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why<br />
because the diet industry has sold us a lie.<br />
lose weight and you're making progress.<br />
don't lose weight and you've failed.<br />
the result millions of people binge eating their way to<br />
obesity because they are focusing on weight.... not fat....<br />
they are focusing on calls not sales.<br />
anyone in marketing knows that one call that lands a sale,<br />
is better than ten calls that don't. equally, anyone in sports<br />
science knows that one pound of fat loss, can make you<br />
leaner than five pounds of weight loss.<br />
burning fat is what makes you LEAN.<br />
losing lbs of water and muscle only makes you lighter.<br />
weight loss is vanity. fat loss is sanity.<br />
and how do you measure fat loss<br />
the tape measure. the mirror. your clothes.<br />
NOT the f**king scales.<br />
www.<strong>rebelfit</strong>.co.uk