How do You Measure the Success of a Church Outreach Event?

after you created and distributed your communications.
The score is determined by asking questions such
as these and tracking the answers for each one:
Did you do a mailing Send a postcard An email
Web announcement Pulpit announcement Twitter or
Facebook entries How many, how often
Did you equip your people with communication tools
Connection cards, postcards, website links
Then evaluate response:
How many people attended the event How many of
them were new to the church
The simple numbers of how many new people
attend the church, why and what brought them there
are important because you cannot start the road toward
sharing the message of salvation without people first
getting inside the church and becoming part of the
process. Whether your church accepts individuals as believers
with a simple confession of faith after one visit
or whether becoming a Christian is defined by a series
of explorations and classes, followed by a decision and
baptism, or any combination of these events, whatever
your tradition, it must start with simple attendance.
can’t honestly point to anyone who is now attending or
who has come to know Jesus because of it,” you then
have two choices:
1. You can learn to communicate more effectively.
My book, The Five Steps of Effective Church
Communication and Marketing available at
www.lulu.com/yvonprehn and my website,
www.effectivechurchcom.com give you lots of ways
to do this so that your holiday events will yield measurable
results in the future.
Or
2. Quit spending all that money to entertain yourselves
and give it either to a mission group or church that is
successful in outreach or give it to feed hungry children.
My website: www.effectivechurchcom.com has
additional information on how to follow up after an
event, plus on my www.lulu.com/yvonprehn site there
is a FREE download of Christmas materials including
a ready-to-print gospel presentation you can give to
guests who attend your Christmas events.
Evaluate the results honestly
f you put on a Christmas outreach event and you
spend thousands of dollars, what was your return on investment
How many are now attending
the church because of the event
How many have become Christians
because of the event How many have
started on the process of becoming a
Christian because of the event
I suspect far too many churches
do Christmas and other holiday events
because the people currently attending
the church really like to put on
the events. To determine if this is the
primary motivation—track the results.
To repeat: how many new people are
now attending the church because of
the event How many have become
Christians because of the event
Resources from Yvon Prehn to enable you to
create effective church communications
If you aren’t tracking event costs
and results – Why aren’t you
If you know the answer is something
along the lines of “We didn’t do
a very good job of communicating it
to people outside the church and we
available at www.lulu.com/yvonprehn
Christian Computing® Magazine December 200933