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Tom Fitzpatrick:“Increased demand<br />

for insolvency services”<br />

buoyant, as individuals and companies<br />

seek to ensure that their existing structures<br />

are fit for purpose following the credit<br />

crash and the significant taxation changes<br />

of recent years.<br />

At OSK, clients are focused on costeffective<br />

compliance services and valueadded<br />

services like tax planning and<br />

business advisory, according to managing<br />

partner Tadhg O’Sullivan. “The practice<br />

traded well over the past year, with some<br />

areas of growth compensating for the<br />

decreasing areas,” says O’Sullivan. “The<br />

areas that are resilient and showing<br />

growth are the niche areas of expertise.<br />

The market for accountancy services is<br />

very competitive at present and there is<br />

pressure on fee levels and cash collections.<br />

However, clients are still willing to pay<br />

reasonable fees for services where they can<br />

see a direct cost or tax saving.”<br />

Tom Fitzpatrick, managing partner at<br />

chartered accountants FMB, says that<br />

practice fee income in 2011 held its own<br />

against the 2010 outcome. “I expect that in<br />

2012 we will continue to make progress,<br />

56 <strong>Business</strong> <strong>Plus</strong> March 2012<br />

notwithstanding the difficult challenges<br />

ahead,” says Fitzpatrick. “We are spending<br />

more time working with clients dealing<br />

with the business strategies to counter the<br />

effects of the recession, and are putting<br />

more resources into dealing with the<br />

increased demand for insolvency services.”<br />

Fiztpatrick adds that requests for fee<br />

reductions by clients, which were a<br />

feature of 2009 and 2010, appear to have<br />

reduced somewhat. “In general our fees<br />

are at a very competitive level and, oddly<br />

enough, it is only at the very small<br />

business level that we have noticed<br />

competitors offering fees at what we view<br />

to be an uneconomic level.”<br />

Gerry McInerney of McInerney<br />

Saunders says his firm is targeting growth<br />

for 2012 through a combination of<br />

business from new clients and an increase<br />

in corporate services and insolvency<br />

business. He adds: “Traditional<br />

compliance services continue to dominate<br />

and we have focused on offering our<br />

clients an opportunity to control their<br />

costs though assisting them in being more<br />

self-reliant, while at the same time being<br />

there to support them when required.<br />

“We have also become more involved<br />

with our clients in providing them with<br />

advisory and support services around<br />

defining their goals, identifying the<br />

barriers preventing their achievement and<br />

facilitating them in unblocking these<br />

barriers. We find that clients expect value<br />

for money services from their trusted<br />

business advisers and that is the market<br />

that we serve.”<br />

Jim Stafford, partner at insolvency<br />

specialist Friel Stafford, says there is<br />

buoyant demand for the firm’s<br />

receivership and personal bankruptcy<br />

services. He adds: “One service that we<br />

always provided was tracing assets that<br />

debtors may have hidden. There is now a<br />

massive demand from banks for assettracing<br />

services. We completed a<br />

recruitment drive late last year and we<br />

recently added 60% of office space to<br />

cope with the extra staff. We will recruit<br />

more staff as soon as the new personal<br />

insolvency legislation is implemented, as<br />

there is a pent-up demand for solutions to<br />

the massive borrowings that many people<br />

have.”<br />

Tony Carey, one of the principals at<br />

Cooney Carey, expects that business<br />

activity for most accountants should<br />

increase in 2012 and the firm is in<br />

recruitment mode. “We are investing in<br />

new hires and have done so throughout<br />

the last couple of years,” says Carey.<br />

“Despite a tightening of liquidity, more<br />

advice and service is required by clients. A<br />

few years ago, advisory services were<br />

focused on development. Now they are<br />

focused on restructure and recovery. The<br />

roots of our firm are in this area and we<br />

were well equipped to adjust.”<br />

Carey’s view is that the market is overly<br />

competitive in the recurring service areas<br />

such as audit and compliance taxation.<br />

However, the market for consultancy<br />

services is less price sensitive. He adds:<br />

“Care has to be taken by business to obtain<br />

good value from competent service<br />

providers, but not to jeopardise a<br />

relationship that provides excellent,<br />

relevant advice when needed, based on a<br />

thorough understanding gained over<br />

many years. A wise business will recognise<br />

that the best advice, rather than the lowest<br />

price, is the cheapest option.”<br />

The growth in cloud computing is<br />

enabling accountancy firms to get<br />

closer to their clients. There are<br />

many accountancy software solutions<br />

available now that allow companies and<br />

their accountants to view financial<br />

information simultaneously. Chartered<br />

accountants Anne Brady McQuillans<br />

DFK was the first Irish practice to go fully<br />

virtual in 2010. According to William<br />

Kingston, corporate governance and IT<br />

manager: “This has had a positive impact<br />

on our costs and business model and we<br />

have been pleasantly surprised by the<br />

range of benefits cloud computing has<br />

provided.<br />

“Firstly, it gives our staff fantastic<br />

flexibility by being able to access their<br />

applications and data from any location<br />

using almost any device. It has also<br />

removed a number of headaches from the<br />

organisation such as backups, anti-virus,<br />

disaster recovery and the general<br />

vulnerability associated with running our<br />

servers on-site. This also frees up time for<br />

us to focus on core business activities,<br />

which directly impact our bottom line.<br />

The cost of running IT has been<br />

dramatically reduced because we have<br />

replaced cyclical capital expenditure with a<br />

lower operating expense.”<br />

Survey continued on page 58

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