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www.jamaicaobserver.com<br />

twitter.com/jamaicaobserver<br />

SPECIAL ADVERTISING<br />

THE DAILY OBSERVER<br />

Monday, June 4, 2012<br />

1


2<br />

THE DAILY OBSERVER<br />

Monday, June 40, 2012<br />

Every year at this time, the Office of<br />

Disaster Preparedness and Emergency<br />

Management (<strong>ODPEM</strong>) leads the nation<br />

into fulsome focus on the need for<br />

preparedness in the event of disasters,<br />

and in particular, disasters associated<br />

with the onset of the six (6) month<br />

period of the hurricane season.<br />

While it is virtually impossible to be<br />

isolated from the ravages of disasters, or<br />

be able to precisely predict their<br />

occurrence, scale or magnitude of their<br />

impact, by engaging in proactive forward<br />

planning and preparedness, it is possible<br />

to minimise the severity of the resulting damage or loss.<br />

The theme chosen for this year’s preparedness and awareness initiative:<br />

EMBRACE CLIMATE CHANGE REALITIES ... BUILD DISASTER RESILIENT COMMUNITIES, is<br />

one that I urge all Jamaicans to fully embrace. In addition to severe weather<br />

events, climate change is increasingly being associated with impacts on: clean<br />

water supply, health of reefs, habitats of our fish stock, agricultural production,<br />

patterns of rainfall, severity of droughts, community health and sanitation, even<br />

the spread of diseases, and the overall economic and social life of the<br />

community. Climate change has an impact on the environmental sustainability of<br />

the communities where we live, and so all of us need to concern ourselves with<br />

the challenge of climate change and what we can do to build the capacity of the<br />

SPECIAL ADVERTISING<br />

MESSAGE FROM<br />

THE<br />

MOST HON. PORTIA SIMPSON MILLER<br />

PRIME MINISTER OF JAMAICA<br />

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community to withstand and minimise its impact.<br />

To a great extent, the capacity of the community to be disaster-resilient will<br />

depend on our own actions. There are things we can do to help; from taking care<br />

of the infrastructure put in to help protect the community from damage and<br />

destruction caused by raging waters; to avoid building our homes in areas close<br />

to gullies or on land that is prone to slippage and flooding. It includes proper<br />

disposal of garbage and controlling the spread of harmful diseases. Even our<br />

risky personal behaviour and lifestyles can impact on the health and safety of our<br />

communities and thus make it less resistant to disasters.<br />

In much the same way that at the national level, Jamaica is committed to the<br />

principles of a sustainable environment, so too at the level of the community, we<br />

must do the right things so our communities can continue to serve our socioeconomic<br />

needs.<br />

While most people will not see their actions as impacting the community, it is<br />

now more important than ever to accept that everything that we do at the<br />

community level be done towards ensuring its protection and sustainability;<br />

making it disaster resilient. The community development vision must take account<br />

of climate change and environmental imperatives.<br />

I urge all Jamaicans to play their part in strengthening the capacity of their<br />

communities to be disaster resilient and ensuring that with God’s grace, our<br />

nation will have a safe year without loss of lives or damage to property due to<br />

disasters.<br />

The Most Hon. Portia Simpson Miller<br />

Prime Minister of Jamaica


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SPECIAL ADVERTISING<br />

Message from<br />

the Leader of the Opposition<br />

Mr. Andrew Holness<br />

THE DAILY OBSERVER<br />

Monday, June 4, 2012<br />

3<br />

Jamaica is always at risk and<br />

exposed to natural disasters<br />

whether they be hurricanes or<br />

earthquakes. We have seen the<br />

disastrous consequences of these<br />

occurrences such as floods,<br />

considerable damage to<br />

infrastructure, loss of property and<br />

most tragically, loss of lives.<br />

As we approach the 2012 hurricane<br />

season, we are reminded of the<br />

constant need to ensure that the<br />

general public is provided with all<br />

information available so that they can<br />

develop the necessary awareness to<br />

make them fully prepared to face all<br />

possible dangers. In this regard, both<br />

the public and private sectors must<br />

work in concert with each other.<br />

Programmes of sensitisation are<br />

extremely necessary and must be a<br />

constant feature of our support efforts.<br />

We must exploit the benefits and<br />

effectiveness of the mass media in<br />

enlightening the public about possible<br />

catastrophes and the necessary<br />

responses. We must also remind<br />

Jamaicans of their own responsibility to<br />

take steps to avert danger and protect<br />

themselves and their properties. This is<br />

necessary because there are always<br />

threats from hazards which we create<br />

ourselves.<br />

The Office of Disaster<br />

Preparedness and Emergency<br />

Management (<strong>ODPEM</strong>), a most<br />

critical Agency, has been doing an<br />

excellent job in carrying out its<br />

mandate of disaster management<br />

since 1993. It has been very<br />

successful in reducing the impact of<br />

disasters in Jamaica. This is why we<br />

must make available all the<br />

necessary and affordable resources<br />

to support it.<br />

Andrew Holness, MP<br />

CHAIRMAN’S MESSAGE<br />

FOR DISASTER PREPAREDNESS MONTH SUPPLEMENT<br />

“There are two big forces at work, external and internal. We have very little control over the external forces such as earthquakes, hurricanes and<br />

tsunamis. What really matters is the internal forces. How do we respond to those disasters Over that we have complete control”~ Leo Buscaglia<br />

This typifies the challenges faced by the Office of Disaster Preparedness and Emergency Management (<strong>ODPEM</strong>) that functions as the nodal Agency for the<br />

application of processes to treat with the preparedness and reduction of all disasters at the national level. Traditionally, we as a people have tended to focus on the<br />

conventional disasters of hurricanes, and to a lesser extent, earthquakes. In more recent times this foci has expanded to include tsunamis. Too often we ignore at our<br />

own peril, manmade disasters that can be just as devastating (if not moreso) in some instances. Diseases, pandemics, unsafe construction practices, environmental<br />

degradation, urban conflagrations, compromised water supplies, terrorist attacks, chemically induced explosions and hazardous material transport or misuse often<br />

go under recognised as aspects of Disaster Management that are compelling of our attention.<br />

In addressing these<br />

problems, <strong>ODPEM</strong> will<br />

spearhead the creation and/or<br />

strengthening of nationally<br />

integrated Disaster Risk<br />

Management mechanisms,<br />

with designated<br />

responsibilities through to the<br />

local levels to facilitate<br />

coordination.<br />

To this end, <strong>ODPEM</strong> will<br />

vigorously pursue:<br />

Institutional, Legislative and<br />

Policy Frameworks -<br />

Building upon the pending<br />

legislative framework and<br />

already approved financial<br />

allocations for disaster<br />

response and risk reduction.<br />

Hazard, Vulnerability and<br />

Risk Assessments -<br />

Establishment of a georeferenced<br />

national database<br />

of potential disaster areas and<br />

the likely impacts.<br />

Disaster Management<br />

Systems - Lobby for disaster<br />

preparedness and response<br />

systems to be built into all<br />

government, public, private,<br />

corporate sectors and civil<br />

societies’ developmental<br />

plans.<br />

Early Warning Systems -<br />

Enhancement of our flooding,<br />

landslide and tsunami<br />

monitoring capacities.<br />

Disaster Preparedness<br />

Plans - A review of disaster<br />

preparedness plans at the<br />

parish and community levels,<br />

starting with the most<br />

vulnerable areas.<br />

Mitigation and Integration<br />

of Disaster Risk Reduction<br />

in Development Sectors - A<br />

review of mechanisms (such<br />

as mandatory risk<br />

assessments) to incorporate<br />

disaster mitigation measures<br />

in all “development” projects.<br />

Public Awareness and<br />

Education - Promulgation of<br />

public awareness and<br />

education programmes for<br />

specific disaster risks.<br />

Capacity Development -<br />

Deepening the partnerships<br />

developed with the national,<br />

regional and international<br />

institutions for capacity<br />

building support.<br />

Communication and<br />

Transportation -<br />

Development and<br />

implementation of protocols<br />

for emergency<br />

communications.<br />

National Continuity Plans -<br />

Development of a National<br />

Recovery / Continuity Plan to<br />

include more importantly the<br />

essential social and economic<br />

services.<br />

<strong>ODPEM</strong> will continue to be<br />

proactive in its approach to<br />

disaster risk management<br />

rather than being ad hoc<br />

and reactive. We recognise<br />

the respective roles of<br />

different organisations and<br />

undertake to provide<br />

support within the<br />

established framework. In<br />

collaboration with other<br />

Agencies, we will ensure<br />

appropriate and timely<br />

welfare for isolated victims<br />

of disasters Jamaicans can<br />

expect no less of this<br />

Agency.


4<br />

THE DAILY OBSERVER<br />

Monday, June 40, 2012<br />

DIRECTOR<br />

GENERAL’S MESSAGE<br />

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June 1 marks the start of the 2012 Atlantic<br />

Hurricane Season. However this month holds<br />

greater significance on the Annual Calendar of<br />

the Office of Disaster Preparedness and<br />

Emergency Management (<strong>ODPEM</strong>) as it is the<br />

time when the organisation seeks to focus the<br />

public’s attention on natural disasters that<br />

commonly affect us as a people. The month of<br />

activities is designed to raise awareness of<br />

hazards and their effects, highlight how to<br />

prepare for and respond to their impact and most<br />

importantly, provide guidance on how to mitigate<br />

against their damaging effects.<br />

It is evident that, proximities to and habitation<br />

within hazard-prone areas such as rivers, earthquake<br />

fault zones and sensitive coastal areas becomes a<br />

trigger for disasters. While it is generally understood<br />

that disasters take significant toll on people’s lives, it<br />

is proven that they have the most devastating impact<br />

on members of society who are weaker and who<br />

struggle in the best of days to survive and even<br />

moreso, as the economic pressures of life further<br />

increases their vulnerabilities. Hence, given the<br />

suffering and personal dislocation experienced and<br />

the excessive costs incurred to recover from these<br />

events, it is critical that as a nation we apply both<br />

individual and collective measures to lessen the<br />

effects of all natural and man-made disasters.<br />

In keeping with the theme of this year’s Disaster<br />

Preparedness Month “Embrace Climate Change<br />

Realities…Build Disaster Resilient Communities”, the<br />

<strong>ODPEM</strong> seeks to promote the building of ‘community<br />

resilience’ as a major priority in the national strategy<br />

to tackle the effects of climate change in the most<br />

vulnerable communities across Jamaica. The<br />

<strong>ODPEM</strong>’s ‘Building Disaster Resilient Communities’<br />

(BDRC) Programme has been a major strategy<br />

pursued since the 1980s which through increased<br />

knowledge, experience and its gradual improvement<br />

has yielded significant results. It can be noted that,<br />

during the past 2 years the <strong>ODPEM</strong> collaborated with<br />

agency partners and government ministries to<br />

mitigate and reduce disaster risks whilst<br />

implementing coping mechanisms throughout several<br />

communities in order to build their resilience to<br />

natural disasters. In this regard, the <strong>ODPEM</strong> is<br />

committed to utilising all its resources in an effort to<br />

promote a culture of safety and build Jamaica’s<br />

capacity to cope.<br />

In looking ahead, it can be envisioned that<br />

Jamaica’s ability to achieve sustainable development<br />

within the next 50 years, will require a radical shift in<br />

the individual and collective awareness of and<br />

attention to disaster management. It will require more<br />

robust legislative support, sound physical, social and<br />

environmental planning and the strengthening of both<br />

human and technological capacities within the local<br />

authorities in order to prevent disasters.<br />

In closing, I encourage all Jamaicans to join in this<br />

initiative and be wisely counseled by the words of<br />

Plato which states that: “Nothing can be more<br />

absurd than the practice that prevails in our country<br />

of men and women, not following the same pursuits<br />

with all their strengths and with one mind, for thus,<br />

the State, instead of being whole is reduced to half”. I<br />

therefore urge your continued support and<br />

encourage all to work and pray for our island-nation<br />

in its efforts to thrive, withstand and preserve itself<br />

against all adversities.<br />

Ronald Jackson<br />

Director General


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STRAPPY<br />

Some of the Organisation’s<br />

responsibilities include:<br />

Providing appropriate public<br />

education and training<br />

programmes and consulting<br />

services relating to all aspects of<br />

disasters management.<br />

Identifying and analysing hazards<br />

or emergency situations and<br />

conducting related operational<br />

research into their effects.<br />

Encouraging and supporting<br />

SPECIAL ADVERTISING<br />

THE DAILY OBSERVER<br />

Monday, June 4, 2012<br />

“Strappy” our friendly Hurricane Strap Mascot is here to promote hurricane preparedness through safer<br />

roofing measures.<br />

Strappy was born out of the vision of the Office of Disaster Preparedness and Emergency Management<br />

(<strong>ODPEM</strong>) along with the support from the Department for International Development (DFID) under the Tropical<br />

Storm Gustav Recovery Project 2009.<br />

This year, the <strong>ODPEM</strong> continues to teach more persons how to make their houses more resistant to wind damage by<br />

using the Hurricane Strap. The hurricane strap has been proven and tested to be one of the easiest and simplest<br />

methods to use for hurricane proofing roofs. This can be done by correctly placing one or more on at every<br />

rafter of the roof and connecting it to the wall plate.<br />

How The <strong>ODPEM</strong><br />

Actively Prepares Jamaica For<br />

And Manages Disasters<br />

The Office of Disaster Preparedness and Emergency<br />

Management (<strong>ODPEM</strong>) is a statutory body, established in<br />

1993, with the passing of the Disaster Preparedness and<br />

Emergency Management Act. The <strong>ODPEM</strong> was set up to<br />

replace the Office of Disaster Preparedness and Emergency<br />

Relief Co-ordination (ODIPERC). The <strong>ODPEM</strong> now reflects a wide mandate, which covers<br />

the various areas of disaster management, preparedness, prevention and mitigation,<br />

and response.<br />

The <strong>ODPEM</strong> carries out its mandate in collaboration with various<br />

government entities, non-governmental organisations (NGOs) and the<br />

private sector.<br />

disaster preparedness and<br />

mitigation measures in all parishes<br />

in collaboration with the local<br />

government entities, communitybased<br />

organisations and the<br />

private and voluntary agencies.<br />

Developing and implementing<br />

policies and programmes to<br />

achieve and maintain an<br />

appropriate state of national and<br />

sectoral preparedness for coping<br />

with all emergency situations.<br />

Co-ordinating the activities of<br />

operational agencies during<br />

disasters.<br />

Developing contingency plans for<br />

emergency situations at the parish<br />

and national level.<br />

Encouraging measures for<br />

mitigating the effects of hazards<br />

and to reduce losses from<br />

disasters.<br />

Encouraging the development of<br />

comprehensive disaster prevention<br />

5<br />

and preparedness programmes<br />

and capabilities.<br />

Establishing, maintaining and<br />

managing mutual assistance and<br />

co-operation agreements.<br />

Adapted from the Office of Disaster<br />

Preparedness and Emergency<br />

Management Citizen’s Charter


6<br />

THE DAILY OBSERVER<br />

Monday, June 40, 2012<br />

SPECIAL ADVERTISING<br />

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Safety Tips<br />

You Can<br />

Use…<br />

At the start of the<br />

hurricane season:<br />

Check thoroughly<br />

the roof of your<br />

house, hurricane<br />

shutters, hooks and<br />

latches and repair<br />

where necessary.<br />

Make sure that<br />

galvanised sheeting<br />

on the roof of your<br />

house is properly<br />

fastened.<br />

Keep in stock extra plastic<br />

bags and sheets of plastic.<br />

Plastic is essential to prevent<br />

important documents,<br />

paintings, equipment and<br />

furniture from getting wet.<br />

Keep handy a supply of<br />

lumber, plywood, timber, etc.<br />

for battening down purposes.<br />

Trim trees that touch power<br />

lines or hang over the house<br />

and other buildings.<br />

Make sure that emergency<br />

cooking facilities such as coal<br />

stoves are in good working<br />

condition as these may be<br />

necessary.<br />

Make sure you have a supply<br />

of kerosene and coal. Keep<br />

coal dry by wrapping in a<br />

plastic bag or other<br />

waterproof material.<br />

Latch down securely all small<br />

buildings in the yard such as<br />

outdoor kitchens, pit latrines,<br />

tool sheds, barns, etc.<br />

Store extra food, especially<br />

things that can be eaten<br />

without cooking or which need<br />

very little preparation.<br />

Electricity may be off during a<br />

hurricane, leaving you without<br />

refrigeration.<br />

Place emergency food supply<br />

in a waterproof container and<br />

store in a closed box,<br />

cupboard or trunk.<br />

Make sure you have<br />

emergency equipment in your<br />

home. These include water<br />

boots, raincoats, flashlights,<br />

batteries, portable radio,<br />

kerosene lamps and matches.<br />

Have simple first-aid<br />

equipment such as iodine,<br />

bandages, eye lotion, etc. at<br />

home.<br />

During a hurricane…<br />

Do not go outside unless it<br />

is absolutely necessary. When<br />

the winds get very strong, you<br />

are in danger of being hit by<br />

flying objects.<br />

Children should not be taken<br />

outside since they may be in<br />

danger of being blown away.<br />

If you are away from home,<br />

remain where you are until<br />

the hurricane has passed.<br />

Many people have lost their<br />

lives trying to go from one<br />

place to another.<br />

Keep a hurricane lamp<br />

burning, as it may make the<br />

night more tolerable.<br />

If the house shows signs of<br />

breaking up, stay under a<br />

table or stand in a sturdy<br />

closet.<br />

Be prepared for material<br />

falling from the ceiling.<br />

If your glass windows have<br />

not been boarded up, place a<br />

large heavy object in front of<br />

the window to protect yourself<br />

and others from splintering<br />

glass.<br />

Be calm! Your ability to act<br />

logically is important.<br />

Listen to the radio for<br />

information on what is<br />

happening.<br />

After the hurricane…<br />

Seek medical attention at<br />

first-aid stations, hospitals or<br />

clinics for persons injured<br />

during the storm.<br />

Do not touch loose or<br />

dangling electrical wires.<br />

Report these to the power<br />

company, the nearest police<br />

station or parish council.<br />

Report broken sewer or water<br />

mains directly to the parish<br />

council, the public works<br />

department or water<br />

resources authority for your<br />

area.<br />

Water which has been stored<br />

should not be used<br />

immediately after the storm<br />

for washing houses, cars and<br />

watering gardens until normal<br />

water services have been<br />

restored.<br />

Do not empty water stored in<br />

bathtubs or other receptacles<br />

until safe drinking water is<br />

restored.<br />

Boil all drinking water until you<br />

are sure that a safe water<br />

supply has been restored.<br />

Watch out for fallen trees.<br />

Collect fallen branches and<br />

other debris and pile them<br />

where they can be easily<br />

collected.<br />

Do not go outside barefooted.<br />

Avoid wearing open shoes<br />

and watch out for broken<br />

glass.


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THE DAILY OBSERVER<br />

Monday, June 4, 2012<br />

7<br />

The<br />

Earthquake Hazard Hunt<br />

Especially in small<br />

earthquakes which make<br />

up the vast majority of all<br />

earthquakes, most injuries<br />

and fatalities occur<br />

because the ground<br />

shaking dislodges loose<br />

objects in and on<br />

buildings. Conduct an<br />

Earthquake Hazard Hunt<br />

of your environment and<br />

eliminate objects that have<br />

the potential to cause<br />

injuries. Foresight and<br />

common sense are all that<br />

are needed as you go from<br />

room to room and imagine<br />

what would happen in an<br />

earthquake.<br />

Some common earthquake<br />

hazards are:<br />

What-nots, wardrobes,<br />

freestanding closets,<br />

dressers and bookcases:<br />

These may topple over<br />

during an earthquake unless<br />

they are securely anchored<br />

to the wall. Either bolt<br />

directly through the back of<br />

the furniture into the wall or<br />

use steel angle brackets.<br />

Fallen furnishings could<br />

block your escape route, in<br />

addition to causing injury<br />

and damage. Freestanding<br />

bookshelves, especially in<br />

an office setting, should be<br />

bolted to the floor and to<br />

ceiling posts and put<br />

guardrails or ‘fences’ on<br />

open shelves so that items<br />

cannot slide off.<br />

Tall, heavy lamps, vases,<br />

figurines: If you display<br />

fragile items on open<br />

shelves or tables use<br />

industrial Velcro to attach<br />

items to stands.<br />

Hanging plants and<br />

mobiles: These tend to<br />

swing widely during<br />

earthquakes. Hang planters<br />

on hooks that can be curved<br />

over to form a circle so that<br />

the wire or cord cannot jump<br />

freely. Use lightweight,<br />

plastic containers or baskets<br />

instead of heavy, ceramic<br />

ones that may cause serious<br />

injuries if they strike<br />

someone in the head.<br />

Mirrors on walls: Ensure<br />

that mirrors are securely<br />

bolted to walls.<br />

Heavy objects on wall<br />

shelves: Ensure that<br />

shelves are securely<br />

bolted to walls.<br />

Adjustable shelves, the<br />

board of which rest on<br />

wall brackets, can be<br />

stabilised with clips or<br />

wire to connect the board<br />

to the bracket.<br />

Remember to use<br />

guardrails on shelves<br />

and do not place chairs,<br />

desks, beds, etc., beneath<br />

shelves where items can fall<br />

on people.<br />

Window air conditioners:<br />

Make sure they are securely<br />

fastened and bolted into<br />

their spaces so they do not<br />

fall out.<br />

Hanging lamps or<br />

chandeliers: Make sure<br />

they are securely fastened to<br />

the ceiling. Put a mesh or<br />

plastic guard around<br />

fluorescent bulbs to catch<br />

any splinters.<br />

Unsecured TVs,<br />

computer or cart with<br />

wheels: Attach TVs and<br />

computers to their stands<br />

with industrial Velcro or bolt<br />

the items to the stand.<br />

Wheels on carts must be<br />

able to be locked to ensure<br />

that the cart will not roll<br />

around wildly.<br />

Bed by window, heavy<br />

objects on shelves above<br />

bed: Locate bed near an<br />

interior wall and away from<br />

windows and hanging light<br />

fixtures or any item that may<br />

fall on you while in bed. If the<br />

bed must be next to a glass<br />

window, install shatterresistant<br />

plastic film (like the<br />

material used to tint<br />

windshields) over the glass<br />

to hold shattered glass in<br />

place and prevent it from<br />

flying around the room.<br />

Another alternative is<br />

tempered glass, which<br />

breaks into tiny rounded<br />

pieces, but this is more<br />

expensive than the film. Be<br />

sure that the bed is not on<br />

rollers, and if it is on bare<br />

floor, use plastic non-skid<br />

coasters to reduce sliding.<br />

Heavy pictures above<br />

bed: Hang these from<br />

fixtures that can adequately<br />

bear their weight. Items such<br />

as hanging pictures and<br />

items on shelves will weigh<br />

twice as much when they<br />

fall. For example, if it weighs<br />

2lbs. on the wall, it weighs<br />

4lbs. when it hits, so do not<br />

place over beds, desks or<br />

chairs.<br />

CONTINUED ON PAGE 8<br />

>>>>>>>>>>>>>


8<br />

THE DAILY OBSERVER<br />

Monday, June 40, 2012<br />

SPECIAL ADVERTISING<br />

The<br />

Earthquake Hazard Hunt<br />

(continued)<br />

www.jamaicaobserver.com<br />

twitter.com/jamaicaobserver<br />

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