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Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger

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METHODOLOGY AND SCOPE OF THE STUDY 43<br />

GEOGRAPHICAL SCOPE OF THE STUDY<br />

CONTRIBUTING BANKS<br />

The research underly<strong>in</strong>g <strong>the</strong> present study is based on a series <strong>of</strong> more than fifty <strong>in</strong>terviews<br />

with managers from various banks and bank<strong>in</strong>g groups active <strong>in</strong> <strong>CEE</strong>.

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