Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger

Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger

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42 METHODOLOGY AND SCOPE OF THE STUDY METHODOLOGY AND SCOPE OF THE STUDY We analyzed through structured questionnaire-based interviews how banks approach and serve micro enterprises and identified and summarized key success factors and best practices.

METHODOLOGY AND SCOPE OF THE STUDY 43 GEOGRAPHICAL SCOPE OF THE STUDY CONTRIBUTING BANKS The research underlying the present study is based on a series of more than fifty interviews with managers from various banks and banking groups active in CEE.

42<br />

METHODOLOGY AND SCOPE OF THE STUDY<br />

METHODOLOGY AND SCOPE OF THE STUDY<br />

We analyzed through structured questionnaire-based <strong>in</strong>terviews how banks approach<br />

and serve micro enterprises and identified and summarized key success factors and best<br />

practices.

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