June 2009 - Alabama State Port Authority

MADE IN ALABAMA:
Company Takes
Advertising
to New Heights
Flogos in the shape of the Sheraton Hotel logo fly over
New York City’s Central Park.
Flogo black box releases Mercedes Logo at a Mercedes-Benz promotional event.
Francisco Guerra is a magician-turned-entrepreneur who discovered
a way of producing fake snow for a magic trick. This
magic trick snow led to the founding of SnowMasters, based
in Lexington, Ala.
After years of success with SnowMasters’ production of
evaporative snow and other special effects, Guerra teamed
up with Brian Glover in the late 1990s to see what would
happen if they could make clouds into shapes. This was
when the research and development facility at SnowMasters
in northern Alabama became the home to Flogos — logos that
fly. Flogos is taking advertising to a whole new level, where
the sky is no longer the limit.
Flogos offers business owners a revolutionary way of skyvertising.
For years, companies have given businesses the
opportunity to advertise in the sky by flying a banner behind
a plane at events and along beaches. Now business owners
have the opportunity to send their logos up to 5,000 feet into
the sky and across up to 30 miles of land in an environmentally
friendly way.
Guerra launched Flogos as a division of SnowMasters in
March of 2008. Since then, Guerra has launched flogos for
the Sheraton Hotel in New York, Nintendo, Verizon Wireless,
The Hard Rock Café, and several sports teams including the
Tampa Bay Rays, Los Angeles Angels, Atlanta Braves and the
Cleveland Indians. In Alabama, flogos have been launched at
Flogos creators are working on a larger machine for larger flying logos.
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