TELENOVELA BLOCK.pages 24 - 30: - Discop

usa & cee
AMERICAN TV PRODUCTION
IN MONTENEGRO
By Marijana Bojanic
From the newest Hollywood hits to
the legendary black and white cowboy
movies, serials about the most
romantic American couples, the rich
and losers, scientific programs, cities
of the world… The majority of Monte -
negro TVs broadcast various TV programs
of American production.
How and where are they
acquired
Mostly from distributors, say people
from TV houses that we have
talked to. And there are televisions
that can only dream about American
production, because of the prices in
the price list and their own poor financial
situation.
One of the most popular TV hou -
ses in Montenegro is IN Television. It
shows films from American production
every day. General Manager at
this television, Rade Vojvodic, explains
that they broadcast serials and films
of American production following the
quality standards. „We extremly carefully
choose what we are going to offer
to our audience, and we do not want to
neglect the quality at the expense of
price, “Vojvodic says for Discop Link.
They do not cooperate directly
with people from America; they purchase
American production by means
of agencies that represent American
production houses in the territory of
Montenegro.
”The presence of American production
on the TV IN program is
between 20% and 30%, ”explains
Vojvodic.
The youngest TV house in Monte -
negro, Atlas TV, launched its experimental
TV program few days ago.
They broadcast American hit movies,
and legendary Hollywood films that are
almost forgotten. Some of them are
from black & white era. Besides, they
announce a lot of popular serials, of
both new and old production.
US Product: Biography
(AETN International)
One of the people who created this
TV is Stanko Crnobrnja. Crnobrnja
explains that this TV will broadcast
films, serials and different shows of
American production, since audience
wants and loves that. ”We will show
everything that is popular and that our
audience wants, ”says Crnobrnja for
Discop Link.” We have good experiences
with Americans and people who
provide all these programs for us.”
One of the owners, General
Manager and Program Editor of independent
TV Montena, Djuro Vucinic,
explains for Discop Link that his TV
house does not broadcast American
films or serials. ”We do not have anything
from American production.
American production is too expensive
for an independent TV station.” says
Vucinic.
Anyway, Vucinic says that audience
will soon be able to watch on this
NEWS: ATLAS IN
MONTENEGRO
Recently, RTV Atlas, the
youngest TV house in Montenegro
started its operation. They still do
not have a 24-hour program. But,
as they say, they are in the second
phase of experimental broadcasting
– every day between 6 p.m. and 2
a.m.
Author show THE BOOK OF THE
DAY just started. It is realized with
the bookstore Karver, with the aim
to present high quality publications
in an original and interesting way.
This show marks the significant segment
of Atlas TV program orientation.
This TV is planning to place
itself as media that affirms culture
and gives program space to cultural
institutions in Montenegro.
In the second phase of their
experimental broadcasting, Atlas TV
will offer films and serials of high
quality. Films will be broadcast
Monday to Thursday at 10 p.m.,
and mini-serials Friday to Sunday at
7 p.m. and 1 a.m.
TV a scientific serial from the USA.
“The serial is in educational character,”
says Vucinic. Thirty hours of documentary
program are just in the
process of translation, and will soon
arrive on the TV screens by NTV
Montena.
The serial is about American governmental
system, civil society, parliamentarism,
and legislation. It is
acquired from the American Consu -
late.
Montenegro is a small TV market,
and all TV houses here operate
through intermediaries; they do not
have contacts with people that directly
procure American production, and
because of that, they do not have
much experience in this field.
For the time being, Montenegrin
TV sky is occupied by telenovelas from
Latin America, while the youngest are
amused by cartoons with elements of
pornography, imported from Asia. }
discop link 03 www.discop.com march 2006 17